Whatever you might think about email marketing, the truth is that it can lead to higher lead conversions, increased sales and brand awareness for your small business.
Presentation by Media Frontier - Digital Agency based in Geneva, Switzerland.
Survival Guide to Internet Marketing.
Welcome to the wild internet landscape.
Follow these steps and you'll climb high.
Instead of climbing all the way to the top, let our team of experts safely parachute your product to the peaks of internet marketing. Tell us where you want to go, we’ll handle the rest.
www.mediafrontier.ch
How to find a job
Fitting in
Standing
What’s Missing?
Marketing - Advertising - Networking = Linkedin
Deliver Value
Credibility
Belong
The One
Download
www.YouTube.com/KareemSamara1
www.SlideShare.net/KareemSamara
Kareem Samara
Founder & Community Manager FB.com/SBKits
Me@KareemSamara.com
Social media myths entrepreneurial marchKarim Soliman
Social Media Myths
What Is Social Media?
Paid VS Owned VS Earned
Which Companies are the Top in Social Media?
Why?
Product for Everyone is Product for No One.
How they Reach the Top?
Can We Survive without Social Media?
Can We …
Who are We ?
Persona
Are you an Entrepreneur?
Sales Funnel
Don’t Sell Products, Tell Stories.
Have a solid plan.
One More Thing
The Goal is NOT to be Good at Social Media
The Goal is to be Good at Business Because of Social Media
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
Social media story of bakers and his customer Karim Soliman
Social Media Marketing
Marketing can be annoying, but it can be meaningful as well.
It can make you broke, or make you the new Google.
Do you Love/Hate Marketing?
What are the 3 Eras of Marketing?
Product Centric.
Customer Centric.
Culture Influence
Where does Social Media fit in the Marketing Mix
Who is yours COMPETITORS on Social Media?
Do you want to Reach many people as much as you can?
Do you want to get Engagements as much as you can?What is your Main GOAL from Social Media?
The Goal is NOT to be Good at Social Media The Goal is to be Good at Business Because of Social Media
How to promote your events?
Include a Clear Call to Action in event Info.
Get Your Presenters Involved.
Offer a Sneak Peek.
Do a Countdown.
Promote early until The VERY END.
Provide customer support.
Ask for the feedback.
One More Thing
Luck is an attitude.
Whatever you might think about email marketing, the truth is that it can lead to higher lead conversions, increased sales and brand awareness for your small business.
Presentation by Media Frontier - Digital Agency based in Geneva, Switzerland.
Survival Guide to Internet Marketing.
Welcome to the wild internet landscape.
Follow these steps and you'll climb high.
Instead of climbing all the way to the top, let our team of experts safely parachute your product to the peaks of internet marketing. Tell us where you want to go, we’ll handle the rest.
www.mediafrontier.ch
How to find a job
Fitting in
Standing
What’s Missing?
Marketing - Advertising - Networking = Linkedin
Deliver Value
Credibility
Belong
The One
Download
www.YouTube.com/KareemSamara1
www.SlideShare.net/KareemSamara
Kareem Samara
Founder & Community Manager FB.com/SBKits
Me@KareemSamara.com
Social media myths entrepreneurial marchKarim Soliman
Social Media Myths
What Is Social Media?
Paid VS Owned VS Earned
Which Companies are the Top in Social Media?
Why?
Product for Everyone is Product for No One.
How they Reach the Top?
Can We Survive without Social Media?
Can We …
Who are We ?
Persona
Are you an Entrepreneur?
Sales Funnel
Don’t Sell Products, Tell Stories.
Have a solid plan.
One More Thing
The Goal is NOT to be Good at Social Media
The Goal is to be Good at Business Because of Social Media
Non-Profit Success is All About People Connections
What can your organization expect to gain from the time and effort you invest in the LinkedIn?
Why you invest in Linkedin?
Competitive Advantage.
Engage with your current supporter.
Access to your supporters’ own networks.
Search for the people who are passionate about your cause.
Raise awareness.
Build long-term relationship.
Get require Advice.
Recruit talented professional volunteers.
Warm introduction.
Determine who you are looking for.
What you should do?
It’s not about you, it’s about your Team too.
Establish a Presence.
Market Your Linkedin Page
Customize your Status Updates
Start Networking
Starting Your Own Group
Consider Premium account.
Tell your Story.
Make it a consistent message.
It’s not about Linkedin ONLY
it’s about your Social Identity.
Social media story of bakers and his customer Karim Soliman
Social Media Marketing
Marketing can be annoying, but it can be meaningful as well.
It can make you broke, or make you the new Google.
Do you Love/Hate Marketing?
What are the 3 Eras of Marketing?
Product Centric.
Customer Centric.
Culture Influence
Where does Social Media fit in the Marketing Mix
Who is yours COMPETITORS on Social Media?
Do you want to Reach many people as much as you can?
Do you want to get Engagements as much as you can?What is your Main GOAL from Social Media?
The Goal is NOT to be Good at Social Media The Goal is to be Good at Business Because of Social Media
How to promote your events?
Include a Clear Call to Action in event Info.
Get Your Presenters Involved.
Offer a Sneak Peek.
Do a Countdown.
Promote early until The VERY END.
Provide customer support.
Ask for the feedback.
One More Thing
Luck is an attitude.
Double click on the job 2.0
Turn Your Job seeking Into a marketing campaign
Online Tactics Vs. Traditional Tactics
If you are not Online You are not Visible
Resume Building
Editable Resume
Creative Resumes To Learn From
Online Resume
Linkedin
Bayt, Jobzella, Akhtaboot, Wuzzuf..etc
Online Opportunities
Company Website/Facebook Page
Newsletter/RSS
Alerts
Virtual Job Fair
It’s Not about WHAT you know
It’s about WHO you know
Entrepreneurship an idea is an opportunityKarim Soliman
1. Entrepreneurship an idea is an opportunity
2. Before we start
3. Anything that is worth memorizing is worth looking up. Seth Godin
4. Definition
5. Entrepreneur: No single definition
6. Walt Disney’s definition
“…. To do things and make things which will give pleasure to people in new and amazing ways. …. It is magic!
7. Forms of Entrepreneurship
Social Entrepreneurship
Business Entrepreneurship
8. Social Business Mix
NGO (non-profit) - NGO (for-profit) - Social Enterprise Social Business - Business Enterprise CSR - Profit Maximizing Business (PMB) Business Enterprise
9. Banker to the poor "Muhammad Yunus"
10. Sir Edmund Hillary was first to conquer Mt. Everest
11. Why are they entrepreneurs?
They had little or no resources at all but they survived and achieved what they wanted in life.
12. Business Entrepreneurship
13. The business cycle, according to Larry Farrel – Int’l expert on entrepreneurship
14. Entrepreneurship Is a PROCESS
15. Why Entrepreneurship?
16. Employees VS Entrepreneur "Money".
17. Special Power
18. Why NOT Entrepreneurship?
19. Risk
20. Peer Pressure
21. Work-Life Balance
22. An idea is An opportunity
23. Add Real Value
24. Solve a Problem
25. How to Start?
26. Creativity Vs Innovation
27. The Main 4 Types of Innovation
28. Product/Service "What we DO?"
29. Process Innovation " How we DO it?"
30. Business Model Innovation "How we make Money?"
31. Positioning Innovation "In our Marketing Mix"
32. One More Thing
33. So you want to be a billionaire - Put your name here
34. We are not perfect, Phones aren't perfect.
We want to make all of our users happy. "Steve Jobs"
35. Resources
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
https://www.coursera.org/course/innovativeideas
Samsung Case Part 2: Innovation Process
https://www.youtube.com/watch?v=YRCip1KDR18
Types of innovation - Choosing where to innovate
http://www.innovation-management.org/types-of-innovation.html
Ten Types of Innovation:
The Discipline of Building Breakthroughs
https://www.doblin.com/tentypes/
35. Thank You
@KareemSamara
Founder & CEO of Social Business Kits
http://www.sbkits.com.my
How To Spread Your Ideas
@KareemSamara
1- Why it’s Broken?
No Budget!
We Already Fighting
Comparison
We follow Any Rule
Similarities
Who will want it?
2- What CAN I do?
It’s Not Easy
No Smart Goals
We did our best
wake me up when I am famous
3- What’s Next?
What will People Call You?
Crazy
Foolish
Not in Egypt
Our tools are Broken
How to WIN in the Digital Age?
1-What’s Missing?
Think Different
Deliver a Value
Tell Stories
Earn Credibility
2- What’s Now?
Google it :)
3- What Should I do?
See The Big Picture
Linkedin
MOOC
Crowdfunding
Join the Team
Thanks
@KareemSamara
Kareem@SBKits.com
Facebook.com/SBKits
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
