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Aphrodisiac
Knjaz Miloš - Guarana
2016.
IZAZOV
Ako ste mislili da je kampanja koju ste videli
bila samo na bilbordima i TV-u, prevarili ste
se. Kao i u seksu, to je bila samo predigra.
Glavno dolazi na kraju. Kada se priča raširi na
društvenim mrežama.
Smesti se u najudobniju pozu i čitaj pažljivo i
najmanji komentar.
STRATEGIJA
Strateški smo se opredelili da dvosmislenost
seksulanih poruka bude okidač za reakciju
fanova. Ali da provokativnim porukama, bez
stida komuniciramo i odgovaramo na sve
reakcije koje smo izazvali.
... A BILI SMO SEXY I NA
INSTAGRAMU :)
REZULTATI
Uzbudljivo je videti i rezultate u kojima smo
uspeli da sa samo 10 postova i nekoliko videa
ostvarimo...
TOTAL REACH 3.751.000
UKUPNO INTERAKCIJA PREKO 25.000
UKUPNO KOMENTARA 1262
Creative Director - Ivan Živković
Social Media Manager - Bojan Šaptović
Community Manager - Sandro Čanak
Designer - Miloš Ćosović
Account Manager - Maša Milutinović
2016.

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Guarana aphrodisiac sexy kampanja

  • 2. IZAZOV Ako ste mislili da je kampanja koju ste videli bila samo na bilbordima i TV-u, prevarili ste se. Kao i u seksu, to je bila samo predigra. Glavno dolazi na kraju. Kada se priča raširi na društvenim mrežama. Smesti se u najudobniju pozu i čitaj pažljivo i najmanji komentar.
  • 3. STRATEGIJA Strateški smo se opredelili da dvosmislenost seksulanih poruka bude okidač za reakciju fanova. Ali da provokativnim porukama, bez stida komuniciramo i odgovaramo na sve reakcije koje smo izazvali.
  • 4.
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  • 10.
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  • 12.
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  • 19. ... A BILI SMO SEXY I NA INSTAGRAMU :)
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. REZULTATI Uzbudljivo je videti i rezultate u kojima smo uspeli da sa samo 10 postova i nekoliko videa ostvarimo... TOTAL REACH 3.751.000 UKUPNO INTERAKCIJA PREKO 25.000 UKUPNO KOMENTARA 1262
  • 25. Creative Director - Ivan Živković Social Media Manager - Bojan Šaptović Community Manager - Sandro Čanak Designer - Miloš Ćosović Account Manager - Maša Milutinović 2016.