The subject of my portfolio is ‘environmentally friendly’, which has been divided into three parts. One part of it is about ‘save’ , the other parts are ‘paper waste’ and ‘haze’. The three parts use different media: a poster, a video and photography. My whole portfolio is a style of public service advertising, and all the data it includes I have researched in order to prepare this work. The first part ‘save’ is expressed with a poster, which shows a series of problems around food waste and electricity waste. The message is to saver these resources, not waste them. The second part is about paper waste that is expressed by the way of creative video. I believe it is more persuasive because it is inspired by daily life. I am very proud of this video work. The last part is ‘haze’, and is expressed with three groups of photos. These photos indicate how haze is generated, and what harmful effects it has on humans as well as how to prevent them.

1. DAN’S Portfolio
BEIJING NO.80 HIGH SCHOOL
ADVERTISINGLCC BA

2. 1 S A V E
2 P A P E R W A S T E
3 H A Z E

13. Sketch Poster

14. Sketch Poster

15. Sketch Poster

16. Sketch Poster

17. Sketch Poster

18. Hand-Painted Poster

19. PAPER WASTE

23. SCREEN SHOT FROM VIDEO

24. Video Editor: Final Cut Pro
Video Work Next Page

26. HAZE

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Reason: Haze is a big problem in Beijing when winter comes. The
main reason that generates its terrible weather is emission from
industrial factory and use of transportation. Beijing is a capital city
in China, which is the centre of business and economy and
technology, thus, a large number of people who move to Beijing for
working and living each year, it really makes the population here
increase several times more than before during very short time, that
also promotes the use and buying of vehicle and pollution
increasing fast. Therefore, haze has become common and even
worse in Beijing with the time goes on. I hate haze because it can
give a big impact on human health, in particular for lung, and make
us get sick.
《雾霾》 Photography Work —— Haze
Goal: I want to take a group of photos to tell people where haze
from and what harm dose it make to human and how to prevent
getting harm from haze.
Plan: There are 3 groups of photography work and each of it
with 1 to 5 picture , the topic of three group work is ‘source
of haze’ ‘harm of haze’ and ‘ how to prevent’ respectively.
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Detail Of Plan:
Group1
The model who takes respirator plays a passerby and walk
around in the place where has source of haze (more
transportation and factory).
1、CBD: the most busy district with large amount of car in
Beijing
2、Jing Neng Re Dian: the biggest heat power station in
suburb of Beijing
Group 2
Model will act different movement of what harmful things
dose haze will make in people’s body.
1、Respiratory disease due to dirty air: such us cough and
sneeze because of infection from bacteria in air
2、Darksome weather (haze) will trigger some psychological
disease: such us depressive disorder !
3、Lack of sunshine will reduce vitamin D in people’s body
and make us gain some sick easily, like Rarefaction of Bone !
4、Dirty air within bacteria
Group 3
Model will show what things do we need to help us
protecting ourself from haze.
1、Take respirator and eat food that can help people to
expel the toxin (it is taken into human’s body by breathing in
haze) in their body
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Chinese
English

28. SOURCE OF HAZE

29. Traffic Pollution

30. Industrial Pollution

31. HARM OF HAZE

32. Respiratory
Disease

33. Depressive
Disorder

34. Rarefaction
of Bone

35. Various Bacteria in Air

36. HOW TO PREVENT

37. Take Respirator
Eating Food that can boost
the expelling of toxin
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such us: Apple, Orange, Pear,
Grapefruit, Ternip

38. Are you ready to save?
THANK YOU
food, water, electricity, paper, fresh air