1. Who we are?
We are a market research company that operates nationally,
testing new and existing products and experiences with
customers. We translate what customers tell us into meaningful
insights that businesses can make informed decisions on.
What we do?
We talk to customers about their thoughts and feelings on
products and experiences. We do this in true-to-life situations
and we are always pushing the boundaries to ensure the
research methods we use give our clients the richest and most
meaningful data.
HOW WE DO IT?
Different problems need different solutions; once we
have understood from our client what they are trying
to understand we will create the best approach using
different methodologies.
Creativity Groups - Small group discussions facilitated by our
expert researchers. We use a number of different interactive activities such
as friendship pairs, conflict groups, gamification and speed sharing exercises
within the sessions depending on the brief.
Used to solve problems or get a collective decision.
Co-Creation workshops - Getting our clients to see through their
customers eyes and working collaboratively in real time.
Used to validate and explore new idea and concepts.
A day in the life of your customer - Through video diaries,
capture fly-on-the-wall feedback from your customers in real life situations.
Used to unveil what’s really going on with your product or service and what
the customers really think.
Usage and Attitude studies - Whether its on-line, face-to-face
or over the telephone, it’s the ‘Who–What–When–Where–How’ customer
survey.
Helps you understand the marketplace; who is buying what, from where and
how often, attitudes towards you and your competitors, different products
and consumer needs and unmet needs.
Our appoach
On-Line Opinion Team - Conducting surveys, discussions, live chats
and diaries with our nationwide, highly responsive panel of customers,
spanning all demographics. We provide you with fast reliable data.
Great for new concepts and validation. Perfect to use when you need robust
numbers and fast feedback.
1-2-1 Interviews - Really talking to customers to reveal their true
thoughts and opinions, and to establish the ‘why’ behind these.
Great when you are looking to understand attitudes, habits, opinions and
behaviours about anything!
Product Tests - Customers taste or trial your products and offer their
critique.
Ideal for finding out what your customers like or dislike about your products
and identifying areas for improvement.

2. Call our office to find out more about what we do and how we can help.
01284 705 787 Info@goodsense-research.com www.goodsense-research.com
Building the bigger picture we can also do ...
MARKET REVIEW // TREND HUNTING // MYSTERY SHOPPING
Sending out our secret spies to assess what’s really going on!
Taking the findings from our approach we can then provide you the answers to
understanding your customers...
WHAT THEY LIKE
Using NPS (Net
Promoter Scores)
Understanding how to unlock the
power of your most valuable
customers by harnessing the power of
recommendations.
THEIR INCLINATIONS
Using Semiotics
Understanding how the environment
and cultures have an impact on how
your customers express themselves.
We can give you a deeper level of
customer understanding –
deciphering what they say and what
they mean.
WHO THEY ARE
Using Customer
profiling
Combining our data and industry
knowledge to define your target
audience and laying foundations for
new development.