Growing Your Digital Fundraising — E-Blasting 101 Ben Johnson has raised over $5 million online, over a million of which directly came from eblasts. On Aug 14, he will spend the evening spilling the beans on the best practices he's picked up along the way to help you grow your list and increase donations, no matter your size.

1. Email
Blasting
101

2. My name is Ben, and I speak for the donors!

3. SHOW
& TELL
BOOK
REPORT
X

4. Most of the $690 million
Obama raised online came
from fundraising emails.

5. Amelia Showalter, Director of
Digital Analytics for Obama:
“We were so bad at predicting
what would win that it only
reinforced the need to
constantly keep testing.”
"Most people have a nearly
limitless capacity for email and
won’t unsubscribe no matter
how many they’re sent."

6. Do you have a clear
fundraising strategy?
Is there a sense
of urgency?

7. Human Donor

9. Does your website
deliver the goods?

10. do you invite your
donors inside?

11. Google Grant? [bringing 200 visitors per day] $120,000/yr!
Great hosting and a careful eye on page load times
A/B testing, heat map, and scroll map software
Sign-up and donation forms that work well with others
Ready to take off?
Great confirmation emails and auto-responders?

12. Getting
Started
Set your eblast address.
Find your name.
Pay for email credits.
Link to Google Analytics.

13. HELPS

15. Grow your list
Sign-up option via direct mail
Form on the website
Checkbox on donate pages
Petition forms with checkboxes

16. Make clear
the path to
DONATE NOW

17. PLAY

18. Email ME!
When I become a donor
When I sign-up for email
Send me the last eblast
Send me the last NL

19. From $800 to $8,000.

20. match campaign

22. Keep score
like a pro.

23. Make the funnel

24. Measure the action
200 emailed...
60 open
10 click
3 donate
3 bounce, unsubscribe, or mark as spam!

26. Custom landing
pages (old school):

27. My ultimate spreadsheet