The author used an ethnographic study involving observation and engagement with local youth to explore the "road culture" and concept of "badness" among black youth in an East London neighborhood. The author spent time with youth in various community settings to gain an in-depth understanding from their perspective of what it means to grow up in a socially and economically deprived area surrounded by this dominant subculture. He chose a qualitative approach through ethnography to fully understand the experiences of the subject group.