Presentation given at Reid Hospital in support of using social, email, and mobile channels for the development of increased customer engagement and higher revenue.
The document discusses using Twitter for marketing purposes. It provides statistics on Twitter usage, explains basic Twitter terminology and features, and gives tips on setting up a Twitter profile, finding people to follow, and using hashtags and search functions. Contact information is given at the end for connecting with the author to discuss Twitter strategies further.
5 Trends Changing Business - San Diego AMA Event Kyle Lacy
The document outlines Stacie's consumer journey with a retailer called CookStore. It shows her discovery of a product through a catalog, entering a sweepstakes which allowed personalized targeting, browsing other items on the site, receiving retargeting emails, asking for help on social media, making an in-store purchase with a promo code, getting a receipt with upsell offers, receiving a review request, joining a cookbook club which allowed mobile alerts about local events. This highlights how a retailer can gain a customer, retain them through personalized interactions across channels, and increase average order value over time.
Seven Steps to Winning Your Digital AudienceKyle Lacy
The document compares different communication channels for their key attributes and usage rates. It finds that SMS has the highest daily usage rates of any channel at 58-87% and remains critical for mobile strategies. It also notes that many feature phone owners do not plan to upgrade to smartphones, highlighting the ongoing importance of SMS. Additionally, it shares that consumers are more loyal to retailers than any other industry and prefer email for promotional messages over other channels.
This document compares different communication channels - email, Facebook, Twitter, SMS - and identifies their key advantages for marketing purposes. Email provides familiarity, manageability and trust, while Facebook offers connection, self-expression and entertainment. Twitter is good for influence, brevity and interaction. SMS has advantages of engagement, retention, immediacy and action. The document suggests leveraging different channels for their unique strengths in customer communication and marketing.
The Future of Social Media for the Health IndustryKyle Lacy
The document discusses using social media for hospitals and healthcare organizations. It covers setting objectives and strategies for monitoring platforms like Facebook, YouTube, blogs and Twitter. Specific sessions outline how to use each platform, including engaging fans on Facebook pages, writing blog posts, using hashtags on Twitter and more. The goal is to provide patient education, recruitment, customer service and public relations through social media.
The document discusses using Twitter for marketing purposes. It provides statistics on Twitter usage, explains basic Twitter terminology and features, and gives tips on setting up a Twitter profile, finding people to follow, and using hashtags and search functions. Contact information is given at the end for connecting with the author to discuss Twitter strategies further.
5 Trends Changing Business - San Diego AMA Event Kyle Lacy
The document outlines Stacie's consumer journey with a retailer called CookStore. It shows her discovery of a product through a catalog, entering a sweepstakes which allowed personalized targeting, browsing other items on the site, receiving retargeting emails, asking for help on social media, making an in-store purchase with a promo code, getting a receipt with upsell offers, receiving a review request, joining a cookbook club which allowed mobile alerts about local events. This highlights how a retailer can gain a customer, retain them through personalized interactions across channels, and increase average order value over time.
Seven Steps to Winning Your Digital AudienceKyle Lacy
The document compares different communication channels for their key attributes and usage rates. It finds that SMS has the highest daily usage rates of any channel at 58-87% and remains critical for mobile strategies. It also notes that many feature phone owners do not plan to upgrade to smartphones, highlighting the ongoing importance of SMS. Additionally, it shares that consumers are more loyal to retailers than any other industry and prefer email for promotional messages over other channels.
This document compares different communication channels - email, Facebook, Twitter, SMS - and identifies their key advantages for marketing purposes. Email provides familiarity, manageability and trust, while Facebook offers connection, self-expression and entertainment. Twitter is good for influence, brevity and interaction. SMS has advantages of engagement, retention, immediacy and action. The document suggests leveraging different channels for their unique strengths in customer communication and marketing.
The Future of Social Media for the Health IndustryKyle Lacy
The document discusses using social media for hospitals and healthcare organizations. It covers setting objectives and strategies for monitoring platforms like Facebook, YouTube, blogs and Twitter. Specific sessions outline how to use each platform, including engaging fans on Facebook pages, writing blog posts, using hashtags on Twitter and more. The goal is to provide patient education, recruitment, customer service and public relations through social media.
Economic and Business Trends Changing the World (Updated)Kyle Lacy
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
This document appears to be a series of tweets and comments by @kyleplacy discussing trends in marketing and technology. Some of the key topics discussed include the importance of moments and connected consumers in a mobile world, how companies need to focus on helping customers rather than just selling, and the growing importance of owning audiences and personalized content. @kyleplacy also discusses collaborative consumption models and how automation needs to be focused on improving customer experiences rather than just metrics. The overall message seems to be about the need for marketers to act as experience managers in a changing technological landscape.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
Presentations created for the Social Media Days conference in Hamburg, Germany. Stats are taken from multiple sources but majority are from our Digital Republic research report.
Technology Trends Transforming Communication (April 2015)Kyle Lacy
Updated presentation of technology trends transforming communication. This presentation was give at the MBO Conference in Indianapolis, IN on April 28, 2015.
Kyle Lacy, Head of Marketing Strategy at OpenView Venture Partners, gave a presentation on technology trends that are shifting consumer behavior. He discussed 8 trends: moments mattering more than channels, the rise of mobility, the importance of owning audiences, data at large scale, growth in cloud computing, advances in machine learning, and humanizing automation. Lacy emphasized that marketers must focus on creating positive experiences for consumers rather than just metrics.
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
4 Technology and Retail Trends Changing Consumer BehaviorKyle Lacy
Email marketing is an effective channel, with emails having twice the conversion rate of search and social media. The average order value is higher for mobile phones and tablets than other devices. A ski resort created personalized triggered email alerts about customers' lift runs and vertical feet skied that achieved an 8% click-through rate and 46% open rate, helping to grow brand loyalty among skiers.
The document outlines Stacie's consumer journey across multiple channels including web, email, social media and mobile as she engages with a retailer from an initial online purchase, enters a sweepstakes, receives personalized recommendations and communications, makes additional purchases both online and in-store, joins a cookbook club, and opts to receive mobile alerts about related events. It demonstrates how cross-channel marketing can build engagement and loyalty through personalized, triggered interactions based on consumers' behaviors and preferences across touchpoints.
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2Kyle Lacy
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Economic and Business Trends Changing the World (Updated)Kyle Lacy
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Trends Disrupting Consumer Behavior - Presentation for the Dallas Digital Sum...Kyle Lacy
This document appears to be a series of tweets and comments by @kyleplacy discussing trends in marketing and technology. Some of the key topics discussed include the importance of moments and connected consumers in a mobile world, how companies need to focus on helping customers rather than just selling, and the growing importance of owning audiences and personalized content. @kyleplacy also discusses collaborative consumption models and how automation needs to be focused on improving customer experiences rather than just metrics. The overall message seems to be about the need for marketers to act as experience managers in a changing technological landscape.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
Presentations created for the Social Media Days conference in Hamburg, Germany. Stats are taken from multiple sources but majority are from our Digital Republic research report.
Technology Trends Transforming Communication (April 2015)Kyle Lacy
Updated presentation of technology trends transforming communication. This presentation was give at the MBO Conference in Indianapolis, IN on April 28, 2015.
Kyle Lacy, Head of Marketing Strategy at OpenView Venture Partners, gave a presentation on technology trends that are shifting consumer behavior. He discussed 8 trends: moments mattering more than channels, the rise of mobility, the importance of owning audiences, data at large scale, growth in cloud computing, advances in machine learning, and humanizing automation. Lacy emphasized that marketers must focus on creating positive experiences for consumers rather than just metrics.
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
4 Technology and Retail Trends Changing Consumer BehaviorKyle Lacy
Email marketing is an effective channel, with emails having twice the conversion rate of search and social media. The average order value is higher for mobile phones and tablets than other devices. A ski resort created personalized triggered email alerts about customers' lift runs and vertical feet skied that achieved an 8% click-through rate and 46% open rate, helping to grow brand loyalty among skiers.
The document outlines Stacie's consumer journey across multiple channels including web, email, social media and mobile as she engages with a retailer from an initial online purchase, enters a sweepstakes, receives personalized recommendations and communications, makes additional purchases both online and in-store, joins a cookbook club, and opts to receive mobile alerts about related events. It demonstrates how cross-channel marketing can build engagement and loyalty through personalized, triggered interactions based on consumers' behaviors and preferences across touchpoints.
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
Consumer-centric technology companies are driving rapid change through micro-moments, data at scale, and assisted intelligence. Highest performing teams adapt by understanding trends, leveraging data and AI to personalize experiences, and empowering employees through collaboration and knowledge sharing. To survive, companies must focus on continuously improving the customer experience.
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
The document discusses the future of marketing and how businesses need to adapt to ongoing technological changes and revolutions. It notes that marketing is shifting from a focus only on acquisition to managing the entire customer journey through experiences. It recommends that companies align their teams to the full customer journey, focus on a single source of data truth, continually test new ideas, train teams for rapid improvement, and create experience teams instead of just marketing teams. The future of marketing depends on effectively managing ongoing changes.
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
This document is a series of tweets from the user @KYLEPLACY that appear to be discussing a Louis CK video. The tweets do not provide much context around the content of the video or @KYLEPLACY's opinions on it, but instead are a repetitive thread of the user mentioning their own Twitter handle multiple times.
How to Build the Business of the Future v2Kyle Lacy
This document discusses strategies for closing the knowledge divide in businesses. It advocates for empowering change through technology to improve speed, access, and data-driven decision making. Modular solutions and minimum viable products are recommended to iteratively validate customer needs and keep pace with rapid technological change.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
The document discusses how marketing is changing and the trends that are disrupting traditional marketing approaches. It notes that mobility and internet usage are maturing, and that whoever owns the network experience owns the customer experience. It then outlines five evolutions needed for marketing survival: reorganizing marketing teams according to people, principles, processes, programs, and performance; focusing on user experience; shifting from content marketing to thought leadership; replacing engagement metrics with unit economic measures; and cleansing data to support healthy artificial intelligence.
The document outlines three examples of marketing team organizational structures:
1) A demand generation and content focused structure led by a VP of Demand Generation and a VP of Brand and Communications.
2) A performance marketing focused structure led by a VP of Performance Marketing and a VP of Brand and Communications.
3) A channel marketing focused structure led by a VP of Demand Generation, a VP of Product Marketing, and a VP of Brand and Communications.
Marketing is Dead - Inbound Experience ConferenceKyle Lacy
Louis CK released a new stand-up special on his website in which he discusses various topics like racism, relationships, and his daughters. The special was filmed in Washington D.C. and released without any promotion or announcement on LouisCK.com, where it can be purchased for $8.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
10 Criteria to Help You Compare Venture Debt Term SheetsKyle Lacy
By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups.
Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks.
While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.
10 Criteria to Help You Compare Venture Debt Term Sheets
Editor's Notes
How many people watch mad men?Typical of a generation but a type of marketer at the time
Three things on marketers place. It used to be just creative.
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails