Marriott International is the largest hotel chain in the world with over 1.4 million rooms across 30 brands. The company has a sustainability program called Serve 360 which has four pillars: Nurture the world, Sustain responsible operations, Empower opportunity, and Welcome all. Marriott uses the Global Reporting Initiative standards to report on its sustainability impacts and progress towards goals in areas like reducing waste and carbon emissions, supporting communities, and empowering minorities. Going forward, Marriott plans to further integrate sustainability into its business operations through initiatives like expanding renewable energy and increasing the number of LEED certified properties.
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Marriott's GRI Standards and Serve 360 Program
1. GROUP CASE 1
GRI STANDARDS FOR
MARRIOTT INT’L
SUSTAINABLILITY
GROUP 1
University Canada West
FNCE 630: GREEN FINANCE
CAMPUS-SUMMER22-04
Professor: Urooj Malik
2. Presented By
• Welcome to the presentation Kaumada Savindini Akarawita (2111991)
• Introduction of company background and Serve 360 Program Ashjot Anand (2117219)
• Introducing GRI and Sustainability and its Standards Munasinghe Arachchilage Dona
Duleeka Weerasinghe (2109648)
• Nurture of world and sustain responsible operations Russel Ahmed (2125596)
• Empowerment through opportunity and welcome all and Uchenna Chukwu Ogbu (2020765)
advance human rights
• Going Forward (Future Improvements) and End of presentation Kaumada Savindini Akarawita (2111991)
3. Marriott International
• Marriott International, Inc. is an American multinational
company that operates, franchises, and licenses lodging
including hotel, residential, and timeshare properties.
• It is headquartered in Bethesda, Maryland. The company
was founded by J. Willard Marriott and his wife Alice
Marriott.
• Marriott is the largest hotel chain in the world by the
number of available rooms.
• It has 30 brands with 8,000 properties containing 1,423,044
rooms in 131 countries and territories.
• The company opened its first hotel, the Twin Bridges Motor
Hotel, in Arlington, Virginia, on January 16,1957.
WE ARE
4. • Serve360 is Marriot's commitment to creating
positive and sustainable impact.
• They do businesses, guided by their 2025
Sustainability and Social Impact Goals, as
well as the UN Sustainable Development
Goals.
• Fourpillars of Serve360 are Nurture, Sustain,
Empower &Welcome.
SERVE 360 IN
SUSTAINABILITY
5. What is Sustainability?
• “The ability to be maintained at a certain rate or level” &
• “Avoidance of the depletion of natural resources in order to maintain an ecological balance”
• “Sustainability means meeting our own needs without compromising the ability of future
generations to meet their own needs”
WHAT IS
SUSTAINABILITY?
WHAT IS GRI?
• “The ability to be maintained at a certain
rate or level” &
• “Avoidance of the depletion of natural
resources in order to maintain an ecological
balance”
• “Sustainability means meeting our own
needs without compromising the ability of
future generations to meet their own needs”
GLOBAL REPORTING
INITIATIVES
• Independent, International Organization
• Helps businesses and other organizations
take responsibility for their impacts
• Provide global common language to
communicate those impacts
• Provide most widely used standards for
sustainability reporting (GRI Standards)
• Headquartered in Amsterdam, Netherlands
6. What is Sustainability?
• “The ability to be maintained at a certain rate or level” &
• “Avoidance of the depletion of natural resources in order to maintain an ecological balance”
• “Sustainability means meeting our own needs without compromising the ability of future
generations to meet their own needs”
• Apply all three Universal standards to the reporting
- Requirements and Principles for using the GRI Standards
- Disclosures about the reporting organization
- Disclosures and guidance about the organization’s material topics
The Universal
Standards
• Intend to increase the quality, completeness and consistency of reporting
by organization. Standard will be developed for 40 sectors, such as oil, gas,
agriculture, aquaculture and fishing.
The Sector
Standards
• Contains disclosure for providing information on topics. Standards on
waste, occupational health and safe and tax. Incorporate overview of the
topic and disclosure specific to the topic where how an organizations
manage its associated impacts.
The Topic
Standards
THE GLOBAL REPORTING STANDARDS
FOR SUSTAINABILITY
7. Marriott Disaster Relief Fund (MDRF) –
Healthcare facilities against COVID 19
Partnered with Children’s Miracle
Network Hospitals (CMNH) – Children
Hospitals
Partnership with UNICEF – Improve
livelihood
Make a Green Choice program –
Participating Canadian properties due to
pandemic
Marriott Resort Momi Bay to plant a
total of 1,800 mangrove trees along the
coastline of Momi Bay.
NURTURE
OUR WORLD
• No Poverty
• Zero Hunger
Donations - Cash
Contribution
5%
In-Kind Donations
8%
Childrens' Hospitals
84%
UNICEF Partnership
3%
Community Investments
Donations - Cash Contribution
In-Kind Donations
Childrens' Hospitals
UNICEF Partnership
8. Partnership with the Foundation for Amazon
Sustainability (FAS) and the Government of
Amazonas
Supporting Local Farmers, Cage-Free Egg and
Responsible Pork Commitments.
On-site sea turtle rescue programs
In 2025 Waste Reduction Goals- Marriott aims to
reduce waste-to-landfill by 45% and food waste by
50%.
Carbon Reduction Goal
Renewable energy by 2025
Water Reduction Goal
SUSTAIN
RESPONSIBLE
OPERATIONS
Good Health and Well-being
• Clean water and Sanitation
• Climate action
• Life below water
11. GOING FORWARD …
Time for Marriott to ‘Check-in’ to Climate Change
Enhance sustainable
prototype
Expansion of
energy savings
programs
Improve
sustainability
education
Focus on
Integration
Revaluation of existing
prototype
Expansion program
globally
Increase LEED (Leadership in
Energy and Environmental
Design) certified portfolio
Reduction of energy
cost and increase in
annual savings
Educate employees
and customers
Prevention from
climate changes
Merge with other
brands
Expansion of
portfolio leveraging
innovative solutions
12. REFRENCES
Marriott International | Corporate Information. (n.d.). Marriott
International.
https://www.marriott.com/marriott/aboutmarriott.mi
Alumni, E. (2016, Nov 4). https://digital.hbs.edu/platform-
rctom/submission/time-for-marriott-to-check-in-to-climate-
change/. Retrieved from https://digital.hbs.edu/
S. A. (2020). 2020 SERVE 360 REPORT-Sustainability and Social
Impact at Marriott International. Marriott International.
INTERNATIONAL, E. P. (2021). 2021 SERVE 360 REPORT-
Environmental, Social, and Governance Progress at Marriott
International. Marriott International.