1. Stop designing pages
and start designing flows

2. create an experience for the
user and draw them in

3. lead your viewer to a clear
objective
don't
confuse
your user

4. designing user flows leads
to better results for both
the user and business

8. 1st Step User Flows
Map In-Bound User Flows
I
N
T
O
CONVERSION
FUNNELS

9. Research! Find your most likely clicker.
Then. Focus flows on optimal impact and
gain. (user & business)

10. Typical User Flows
• Paid Ads
• Social Media
• E-mail
• Organic Search
• News/ Press

11. Diving Into Funnels: A Closer
Look At Customer Acquistion

12. Display Media

13. The Landing Page

14. Stacking Flows For A Complete
User Experience Life Cycle

15. Stacked Funnels Flows

16. Customer Relationship
Management

17. Fulfilling Users' Needs

18. Know which flow works
best for your audience
$

19. Don't Focus on the
first Funnel, think
about the Whole Picture