Grey Matters March 2016

greymatters@manageites.org
March 2016 Issue 2
NIVESH Finance Club and Marketing Club
1. Highlights of Budget 2016-17
2. Budget 2016-17 in Agriculture Sector
3. Rail Budget
4. India Gets its first organic state
5. Setting up of Gold spot exchange
6. Selling hope
7. Quiz

March 2016 Issue 3
‘We believe in the principle that money with the
govt belongs to the people’- Arun Jaitley
These were the words of the Union Finance Minister Mr. Arun Jaitley as he presented the
Union Budget for 2016-17. He highlighted that India achieved a growth rate of 7.6 % despite
falling global exports. The Current Account Deficit will stand at 1.4 % of the GDP at the end
this fiscal year, as the CAD declined to $ 14.4 billion.
The Fin Min also expressed his desire to reach out to the Congress and resolve the deadlock
over the Goods and Services Tax bill pending in the parliament.
The Modi-led BJP government, often criticised for being a ‘Suit Boot ki Sarkar’ (government
belonging to the corporate) by the opposition, reflected its commitment towards the farm
sector, rural and semi urban areas, middle and small enterprises and the underprivileged.

March 2016 Issue 4
Key highlights of the Union Budget 2016-17:
1. New initiative to be launched for providing cooking gas to BPL families with state
support.
2. Significant reforms to be undertaken for passage of bills pertaining to insolvency and
bankruptcy.
3. 5 lakh acres of land to be brought under Organic farming in three years under Krishi
Vikas Yojana.
4. A term irrigation fund to be created in NABARD with a corpus of Rs 20,000 crore.
5. Under the Pradhan Mantri Krishi Sichai Yojana, 28.5 hectares will be brought under
irrigation.
6. Two schemes launched to increase crop yield in rainfed areas and to promote organic
farming.
7. Rs. 60, 000 crore allocated for recharging of ground water table.
8. Government to set apart Rs.412 crore to encourage organic farming.
9. Rs.2.87 lakh crore to be given grant-in-aid for gram panchayats and municipalities in
order to boost economy.
10. Rs.19, 000 crore allocated for Pradhan Mantri Gramin SadakYojana in 2016-17.
11. For crop insurance scheme, the government will allocate Rs.5,500 crore.
12. Government to spend Rs.850 crore in a few years on animal husbandry, cattle and
livestock breeding.
13. Rs. 38,500cr allocated for MNREGA in 2016-17. It will be the highest ever if entire
amount is spent.
14. Rs.9000 crore allotted to Swach Bharat Mission.

March 2016 Issue 5
15. Government committed to achieving 100% electrification of villages by May 2018.
16. Digital literacy scheme to be launched covering 6 crore additional rural households.
17. Allotment of Rs.87,765 crore for rural development.
18. Rs.1000 crore to be provided for LPG connection to rural households in name of women.
This scheme is supposed to go on for 2 years to cover 5 crore BPL families.
19. Government to create digital depository for school leaving certificates.
20. Skill development: 1 crore youth to be skilled over next 3 years.
21. Government to spend Rs 1,700 crore to set up 1,500 multi-skill training institutes.
22. Government to pay 8.33% towards employee pension fund.
23. 85% of stalled road projects have been put back on track.
24. Daily working hours and weekly hours for employees of malls and small shops will be
regulated.
25. Shopping malls to be allowed to open on all seven days of the week.
26. Rs 97,000 crore allocation for road sector.
27. Total outlay for infrastructure at Rs 2.21 lakh crore for 2016-17.
28. 2,000 km of state highways to be converted into national highways.
29. Total allocation for road and rail in 2016-17 is Rs 2.18 lakh crore.
30. Rs.8000 crore provided for Sagarmala project that is aimed at port-led development in
coastal areas.
31. 160 airports and airstrips can be revived at a cost of Rs 50-100 crore each.
32. A new credit rating system to be developed for infrastructure.

March 2016 Issue 6
33. More FDI reforms proposed in insurance, pension, asset restructuring companies and
stock markets.
34. Government to allow 100% FDI through FIPB in the marketing of food products
produced and manufactured in India.
35. Ceiling of tax rebate for taxpayers with up to Rs.5 lakh annual come to be raised to
Rs.5000 from from the present at Rs.2000.
36. Rs.25, 000 crore to be provided for recapitalisation of public sector banks.
37. Government announced deduction for rent paid to be raised to Rs.60,000 to Rs.20,000 to
benefit those living in rented houses.
38. People who don't have any houses of their own or don't get house compensation from
employers get rebate of Rs 24,000 per annum.
39. For first time home buyers, an additional deduction of Rs.50, 000 on interest will be
levied for loans up to Rs 35 lakh for property not exceeding Rs 50 lakh.Rs 50,000 on
interest will be levied for loans up to Rs 35 lakh for property not exceeding Rs 50 lakh.Rs
50,000 on interest will be levied for loans up to Rs 35 lakh for property not exceeding
Rs.50 lakh.
40. Government to increase ATMs, micro-ATMs in post offices in next 3 years.
41. Government eyes Rs 1,80,000 crore credit target through Mudra bank in 2016-17.Rs
1,80,000 crore credit target through Mudra bank in 2016-17.
42. Service Tax will be exempted on general insurance schemes under NIRMAYA Scheme.
43. Government to introduce bill to amend Companies Act for ease of doing business, and
will also enable registration of companies in a day.
44. New manufacturing companies incorporated after March 2016 will be given option of
being taxed at 25% plus cess plus surcharges.

March 2016 Issue 7
45. 100% tax exemption for start-ups3 years except MAT which will be applied April 2016-
2019 onwards for creation of jobs.
46. Clean energy cess hiked from Rs.200/ton to 400/ton on coal, lignite and peat.
47. A fund of Rs.900 crore has been set up for stabilising the market crisis of pulses.
48. Commitment to implement GAAR from April 1, 2017.
49. Rahul Gandhi's suggestion of giving tax exemption to Braille paper accepted.
50. 0.5% Krishi Kalyan Cess to be levied on all services.
51. Excise 1% imposed on articles of jewellery excluding silver.
52. Cars to get costlier as pollution cess of 1% will be levied on small petrol, CNG and LPG
cars. 2.5% cess will be levied on diesel cars of certain specifications and 4% cess on
higher capacity vehicles such as SUVs.
53. Surcharge on income above Rs 1 crore to be 15%.
54. 10-15% increase in excise duty on Tobacco products.
55. Tax on black money declared will be 30% plus 7.5% penalty and 7.5% surcharge.
56. Customs baggage rules to be simplified for international travellers.

March 2016 Issue 8
4%
6%
9%
14%
27%
7%
7%
9%
17%
Rupee Goes to (Budget 2016-17)
Non-Plan Assistance(State & UT
)
Plan Assistance (States & UT )
Central Plan
Interest Payments
Transfers to States & UTs
Defence
Subsidies
Other Non Plan Expenditure
21%
19%
14%
9%
12%
9%
13%
3%
Rupees comes from (Budget 2016-17)
Borrowing and other liabilities
Corporation tax
Income-tax
Customs
Union Excise Duties
Service tax & other taxes
Non tax Revenue
Non-debt Capital receipts

March 2016 Issue 9
Highlights of Budget 2016-17 in Agriculture Sector
Union Budget 2016-17 showed a renewed focus on the Agricultural sector,
Social sector, Infrastructure. It confirms the government’s commitment to raise the
farmers’ income during the period of agrarian crisis. The overall budget for the
agriculture sector increased from Rs.24, 909crore in 2015-16 to Rs.35,984crore in
2016-17, which is about 44% hike.
The crop insurance scheme, Pradhan Mantri Fasal Bima Yojana (PMFBY)
has more than doubled from previous year. For providing irrigation 2.85 million
hectares will be brought under Pradhan Mantri Krishi Sinchayi Yojana (PMKSY).
To promote organic farming (Organic Value Chain scheme) and to increase the
crop yield in rain fed areas Rs.412 crore is allocated. Implementation of the
Unified Agriculture
Marketing Scheme which
envisages a common e-
trading platform to connect
250 mandis in 2016. In order
to boost the pulse production
under National Food
Security Mission (NFSM)
Rs.500 crore is allocated .
This scheme will cover 622
districts in the country.
Let us hope that the overall allocation of the budget for rural development
and agricultural sector will lead to a substantial growth, which transforms into an
efficient and dynamic sector. Now the government has to ensure a fast track
implementation and execution of the proposals and thus make sure that the wait for
the ‘achche din’ is over.

March 2016 Issue 10
Rail Budget
The Union Railway Minister Mr. Suresh Prabhakar Prabhu commenced the Indian
Railway Budget speech for the year 2016-17 , emphasizing that the budget reflects
the aspirations of the common citizens of India. He stressed on the need of a new
way of looking at things and proposed the three pillars of his strategy.
 Nav Arjan ( New revenues ) - Exploit new sources of revenues (other than
hiking tariff), and win back the lost share in transportation sector
 Nav Manak (New norms) - Each rupee spend will be re-examined to ensure
optimal productivity. Zero-based budgeting will be adopted for the
financials of the ensuing year
 Nav Sanrachna ( New Structures ) - Aim to revisit all the processes, rules
and structures for transforming the Indian Railways
The Railway Minister also reported a savings of Rs. 8,720 crore for the year 2015-
16, neutralizing most of the revenue shortfall, with expected Operating Ratio being
90%. For the year 2016-17, the financial targets are-
 To achieve an Operating Ratio of 92%
 To restrict growth of Ordinary Working Expenses by 11.6% after building
in immediate impact of 7th Planning Commission

March 2016 Issue 11
 Reductions in diesel and electricity consumption
 Revenue generation targeted at Rs 1,84,820 crore
Highlights of the Indian Railway Budget for the year 2016-17-
1. No hike in passenger fares.
2. Action has been initiated on 139 budget announcements made last year.
3. Eliminate all unmanned level crossings by 2020.
4. Swach Bharat: 17000 biotoilets and additional toilets in 475 stations before
the close of this financial year.
5. Increased quota for senior citizens and women travellers this year.
6. Wifi at 100 stations this year and 400 stations next year.
7. Enhanced capacity of e-ticketing system from 2,000 tickets/min to
7,200/min. Supporting 1.2 lakh concurrent users now, as opposed to 40,000
earlier.
8. All major stations to be brought under CCTV surveillance in a phased
manner.
9. Deen Dayal coaches for long distance trains for unreserved passengers.
These coaches will include potable water and higher number of mobile
charging points.
10. IRCTC to manage catering service in phased manner. Local cuisine of
choice will be made available to passengers.
11. Cleaning of toilets by requests through SMS.
12. Children's menu, baby foods, baby boards to be made available for
travelling mothers.
13. GPS-based digital display in coaches for showing upcoming stations.
14. Will open cancellation facility through 139 helpline number.
15. Introduce bar-coded tickets on pilot basis to tackle menace of ticketless
travel.
New projects to be implemented this year-
1. Overnight double-decker trains to be introduced on business travel routes.
2. 1,600 km of electrification this year and 2,000 km proposed for the next year.

March 2016 Issue 12
3. Broad Gauge Lumding-Silchar section in Assam, connecting Barak Valley
with rest of country.
4. North-East India, especially Mizoram and Manipur, to be connected through
broad gauge soon.
5. Special purpose vehicle for the Ahmedabad-Mumbai high speed corridor
registered this month.
India gets its first organic state
India in its list of first’s, welcomed Sikkim as the organic state, setting a
benchmark amidst the
major agricultural states in
India. Sikkim achieved this
feat with the official
announcement from the
Prime Minister Narendra
Modi on January 19th
,
declaring Sikkim as the
first organic agricultural
state in India. The roots of
the plan were laid as early
as in 2003 when the
proposal was forwarded by
chief minister Pawan
Chamling and was subsequently passed in the state assembly. The methodology
adopted involved shifting the reliance from chemical fertilizers to an entirely new
organic approach. By 2009 all the outlets selling chemical fertilizers were shut
down.
The Sikkim organic mission was founded in 2010 to promote the sustainable
practices through training sessions, awareness campaigns, capacity building,
reducing subsidies on chemical fertilizers by 10% a year after 2005.The model
adopted let to a paradigm shift in the agricultural practices, leading to a massive
turnout of 60,000 farmers, going the organic way and 74,190 ha of land being
declared organic.
This roughly is the total agricultural land holding of the state. The time taken being
typically 3 months for a chemically treated land to turn organic, the Sikkim

March 2016 Issue 13
government had reportedly spent Rs. 8400/per ha for obtaining certification from
the agencies accredited by the ministry of commerce and industry.
Sikkim as a whole has not been able to meet its demand for vegetables and fruits
which is procured mostly from Siliguri in West Bengal. It produces a surplus of
Cardamom and ginger. Since their prices are high, they are usually supported by
government MSP.
Pricing remains a concern for the organic products which retail at 20 -30% more
than the usual prices, making it unviable for many consumers.
A significant reduction in the intermediate channels such as middlemen may just
help the pricing get more effective.
“Parvarta Foods”, an IIM alumni venture in Kolkata has tied up with Mother dairy,
to sell organic produce, primarily ginger across its 372 retail units with
“Himalayan origin from Sikkim” branding on its packages.
Setting up of Gold spot Exchange
The India gold policy centre (IGPC) at IIM Ahmedabad called for setting up of
Gold spot Exchange for efficient price discovery and ensure quality. The IPGC
claimed that the Gold spot exchange like this will increase value added activity.
Although, India being the second largest Gold importer in the world with annual
demand of approximately 1000 tonne, it lacks many key elements of an efficient
gold ecosystem. The gold market in India is largely fragmented and unorganized
and characterized by family owned operations. The price and quality of Gold
available also varies widely
across channels and locations.
Jewellery is the most preferred
form of Gold over Gold coin,
gold bar or gold linked financial
Products.
IPGC released a study involved a
survey of all-important
stakeholders involving jewellers,
bankers, commodity exchange
and other participant in gold

March 2016 Issue 14
value chain. It also studied Gold exchange in Turkey, China, Singapore and Dubai
and it brings out interesting facts:-
 At present large players import refined gold from International market
particularly Dubai or directly from miners and traders
 Medium and small players are dependent on large players causing
significant loss of economic value and jobs in India
Participants in Indian gold market feel a need for a domestic and an international
exchange which would allow two way trading in physical gold. The gold exchange
must aim at achieving leadership in Asian gold market by setting high standard of
governance including an India focussed gold policy, world class gold assurance,
risk management, clearing and settlement as well as regulation and supervision by
a credible regulator like SEBI.
The exchange should offer wide range of contract to meet need of gold industry
such as;-
a. Domestic spot gold contract
b. Global spot gold contract denominated in US dollars based on delivery
outside domestic tariff area
c. Dore swap contract
d. Gold lending and borrowing mechanism
Within the constraints of capital control regulations, both the domestic and
global contracts on the Gold Exchange must be open to the widest range of
participants.
Partnership with gold markets in Shanghai, Singapore and London; technical
collaboration with professional bodies like London Bullion market will be
profitable.
An exchange in India can give efficient price discovery to ensure quality and
such exchanges will not only be viable but also increase value added activity. It
will also boost the gold monetization efforts of the centre through transparency
and standardization of gold market.

March 2016 Issue 15
Selling ‘hope’…
“Mirror Mirror on the wall
Tell me who’s the fairest of ‘em all”
These plain lines from the fairytale Snow White eclipse the psyche behind in a
very subtle fashion. Man has always attempted to evolve and improve whether it
be his/her cognitive skills or physical appearance. The very need for appreciation
and acknowledgement is ubiquitous since early days. Excavations at the Indus
Valley sites, Egypt, Harappa and Mohenjo-Daro have led to discovery of various
artefacts of makeup and personal grooming such as kakai (comb), lapis lazuli
beads, collyrium, gold necklaces and bangles. Let’s face it- we love donning
unnatural embellishments, precariously balancing between our original selves and
the whitewashed, coloured being.
Times have changed. Mentality hasn’t. With liberalization, privatization and
globalization happening in the 1990s, India crossed the threshold of barriers and
ventured out to face the world. In 1994 we bagged the two prestigious global titles
of Miss World and Miss Universe-leading to a deluge of foreign beauty and
cosmetic companies in India. The Indian brands found themselves strengthening
against this new strife of advertising, innovation and customization. In a nutshell
we became the prime targets of the fashion and glamour industry which appealed
to our emotions. With increasing disposable personal income and an inclination to
look presentable, India became a large market for the glamour industry.
The ‘beautiful’ scenario
Today the combined value of top 50 global beauty brands stands at a magnanimous
111 billion dollars. An Article from Sklodowska University, Poland titled Global
Beauty Industry Trends in the 21st
century states “Driven mainly by strengths in
emerging economy sales of luxury goods exceeds US $ 337 billion worldwide in
2014 representing a year on year real value gain of over 3 % on 2013.”
The Choose Beautiful Campaign surveyed 6400 women aged 16 to 64 from five
cities around the world on how they feel about beauty only to find that 78% of
women said they don’t feel completely confident about their own beauty. No doubt

March 2016 Issue 16
there are 700 million YouTube video views monthly. Such statistics may seem
helpful to the beauty industry. Father of Indian Advertising Alyqee Padamsee
correctly believes that the Indian consumer thinks logically but acts emotionally.
The Adage of Beauty
During the 18th
and 19th
century a fetish for skin lightening gained among the black
women in America. An advertisement by Nadinola Bleaching cream portrayed the
significance of lighter skin in moving up the social ladder and evaluated it to
lovelier skin. It is no surprise that the advertising industry takes undue advantage
of the physical flaws which is visible to the naked eye. The dire desire to be fairer,
have smooth waxed arms, curled luscious eyelashes, coloured hair, manicured
nails, cellulite on the body and an hourglass shaped figure are all blatant
suggestions of the advertising world. Even today, products such as hair removal
creams take advantage of the female specific anxieties. Every other woman wishes
to achieve the looks of Katrina Kaif or Kate Winslet. Many dark skinned women
and men have secretly desired to get a complexion atleast two shades lighter thanks
to the snow white syndrome prevailing in our country and have used Fair & Lovely
or Fairever since long. But has anyone become fairer or radiant as promised by
these brands? Makeup is an addictive drug-if you don’t wear it, you start feeling
ugly without it and thereby the vicious circle takes birth. Charles Revson rightly
says-“In the factory we make cosmetics; in the store we sell hope.” Cosmetic
treatments and surgeries are also steadily increasing in demand with a whopping
110 million dollars (around 460 crore Rupees) worth (Source-The Financial
Express, June 11,2015) . Treatments such as botox therapy, vampire facelifts and
fractional lasers are some new entrants and all we can do is pray that the aftermath
of these treatments is not as scary as their names.
The winds of change
The traditional marketing strategies are now beginning to take a setback as far as
the glamour industry is concerned. The world leader in makeup L’Oreal lately
announced that it wishes to reach a billion new customers by 2020. It plans to do
so with the help of content strategy marketing i.e. sharing information with its
buyers that make him more intelligent and ultimately resulting in a loyal customer
and business profitability. Today’s Brands are now letting go of the old notions of

March 2016 Issue 17
beauty and perfection and coming up with innovative and unbiased ideas to attract
its customers.
Vignettes of Happiness
Take for example the new advertisement by Clean and Clear featuring Shakti
Mohan, winner of Dance India Dance. The advertisement barely mentions
anything related to complexion. It provokes high performance through a ready
face. The ad therefore appeals to the rational consumer without pertaining to any
of the conventional prejudices. Dabur’s Brave and Beautiful Campaign dedicated
to the cancer patients stressed on the fact that hair was hardly a necessity to look
glamorous and that it is your inner will and audacity which outshines you. The
most successful paradigm ad campaigns of the century by Dove-Real beauty
campaign created by Ogilvy and Mather attracted positive and encouraging
reviews from all over the world. The campaign portrayed women from different
ethnic backgrounds and body shape celebrating their individuality and unique
beauty and confirmed that beauty is a state of mind. As opposed to this, Victoria’s
Secret recently landed in a controversy for its “The Perfect Body” campaign for its
preferential portrayal of slender and willowy models and was compelled to modify
it to “A Body for everybody”.
The most recent and relevant advertisement that I remember seeing is that of
Anouk’s-The Calling-where a defiant and pregnant Radhika Apte brings to notice
the indiscrimination followed at the workplace against expecting mothers who are
supposedly ‘handicapped’ with their baby bump. The ad proceeds to show Apte
bold enough to take a call and resign from her job for her own entrepreneurial
dream. Inspite of few loopholes, I could not help but notice how different an
advertisement had been churned out by Anouk-focussing on the qualms and fears
of sincere but pregnant female employees, very rampant in our day to day lives.
Although the advertisement focuses on the minor 1% elite females of our society
who have the resources to take such sturdy decisions and largely neglects the
common women workforce in the country, it is a welcome change to see brands
moving away from the predictable and try something fresh. The Tanishq
advertisement The Wedding Film 2013 broke the stereotypes when it celebrated
remarriage-the bride was not fair skinned and even had a little daughter. With

March 2016 Issue 18
melliflous shehnai music as a backdrop the advertisement by Lowe Lintas
emphasized the fact that marriage is a union of souls and not a mere acceptance of
prevailing beliefs and viewpoints of the society.
Beautifying oneself is not limited to the fairer sex albeit. In the last few years there
has been a swerve in men’s grooming products some examples like Fair and
Handsome by Emami, OxyLife by Dabur, Head and shoulders Men by Procter &
Gamble, Park Avenue’s Beer shampoo etc.The Indian male is becoming
increasingly aware of his looks and swaying away from the age old image of
shagginess and unkemptness associated with manliness. The perfume and
fragrance sector traditionally commenced as a male domain in India with
deodorants such as Axe and Zatak. Marketeers later started focussing on women
too-a recent instance by ITC Ltd-launching Engage body deodorants for both men
and women and Fogg deodorants by Vini Cosmetics Pvt.Ltd.
Such vivid instances of the glamour industry initiating and successfully delivering
fresh ideas implore us to think that the glamour industry is trying to move out from
the old tried-tested formulae of marketing. The common viewer especially one
who usually belonged to the discriminated lot feels obliged and special. The brands
have started endorsing their human facets by moving above the stereotypes of
complexion, gender or sexuality etc. The advertisements have to an extent pared
off the indiscrimination attached to these advertisements.
Conclusion
On the course of writing this article I happened to see a very interesting YouTube
video- Beauty Standards around the world. A woman sent her photograph to
different Photoshop experts of various countries of the world asking them to make
her look beautiful. The video is an assortment of her new ‘beautiful’ look
according to the specific beliefs of those countries. The original photograph looks
the most preferable when the video ends. The insecurities lying in our minds are
baseless. Are there still brands that are minting money out of our daily
dissatisfactions? Or are the companies slowly drifting to the French standard of
beauty-jolie laidem thereby preferring the value of personality over physicality? Is
this the beginning of a new trend of marketing by the personal care industry? As
we notice this gradual metamorphosis, I cannot help but think of Tithonus the

March 2016 Issue 19
Greek young man who desired the boon of immortality by the Goddess of dawn-
Aurora. Immortality against immortal youth. The boon aged him endlessly wasting
him every day. He now wished the power of happy men who have the power to
die. Unwarranted longing is futile and painful. Why not be perfectly fine with your
natural self and be happy sans layers. As it is there is no cosmetic for beauty like
happiness. Period.
1. Connect Domino’s, McDonalds and Snickers
2. Which brand of water filter provided water to all the visitors of the Kumbh
Mela ?
3. WiwiGo is an online taxi service. How is it different from Ola and Uber ?
4. Which brand is behind the Red Rickshaw Revolution which is starting a
journey from Delhi to Mumbai today showcasing + stories about women ?
5. Which brand uses the tag line ‘mummygirinahinchalegi’ ?
6. With Ranbir Kapoor becoming the face of Pepsi, what drink is Shah Rukh
Khan endorsing now ?
7. Sachin Bansal of Flipkart says success in E-Commerce comes from taking
care of 3 factors. Name them.
8. Which country has banned throwing of any food by the supermarkets ?
9. ____ is to India, what Coca Cola is to US. Name India’s no 1 FMCG brand
in terms of sales value.
10.Karan Johar is associated with coffee thru his TV show Koffee with Karan.
Which brand of coffee has used Karan Johar ?
11.To which business group does Eureka Forbes the co known for Aquaguard
water purifiers belong ?
12.Which brand introduced mobile phones with dual SIM and 30 day battery
recharge for the first time in India ?
13.Which are the top 3 brands of bathing soaps in the Indian market ?
14.Twigs from which tree were recommended by Prophet Muhammad for
brushing. It is also a brand.
15.One of the early brands of Wipro has been sold to Cargill India. Name the
brand.
Pop quiz

March 2016 Issue 20
16.Which Indian co is the largest tractor manufacturer in the world ?
17.Biscuit market pref have changed in last two years.Glucose is.now no 3.
Which are the first two?
18.Which MNC chain has launched Indian desserts like Coconut Rossogollas,
Petal GulabJamuns , Motichoor for the season in India
19.Who is the subject of the Audio book ” the Man who made the elephants
dance” ?
20.Which mass market brand tried unsuccessfully to launch a premium offering
called ARCH DELUXE ?
21.What is often said to be “sublimated essence of what America stands for” ?
One journalist said it was ” a decent thing, honestly made”
22.Most logos carry one icon, but which co logo has as many as 25 icons with
symbols such as sun, DNA, bee, flower and heart?
23.Which is the world’s largest direct selling company ? Clue not Amway
24.In which super-fast train is Indian Railways expected to introduce rail
hostesses ?
25.Which brand has refuted that there are no worms in the tea bags as is being
propagated in social media ?

March 2016 Issue 21
GREY MATTERS TEAM
Batch 2014-16 - Anjali Ritu, Arnab Ghosh, Lakshay Jindal, Madhusalini,
Gaurevendra, Supriya Bharti, Mahesh Sharma, Satish Kumar
Batch 2015-17 - Alok Sonkar, Gargi Singh, Geetha Krishna, Kunal
Bhattacharjee, Kunal Sood, Neha Pathak, Shyam Mohan, Tundup Wangail
Your feedback is precious to us. Kindly post your feedback @ greymatters@manageites.org
It’s answer time !!!!
1. All use Hunger as the theme in their ads
2. Tata Swach
3. It is an inter-city taxi service in India
4. Vodafone
5. Tang
6. Frooti
7. Service, selection and Price
8. France
9. ParleG
10. Nescafe Gold
11. ShapoorjiPallonji group
12. Micromax
13. Lux, Lifebuoy and Santoor
14. Miswak
15. Sunflower
16. Mahindra and Mahindra
17. Cookies and Cream
18. Dunkin Donut
19. VergheseKurien
20. McDonalds
21. Coke
22. Unilever
23. Avon
24. Gatiman Express
25. Lipton Green tea bags

Grey Matters March 2016

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (18)

Similar to Grey Matters March 2016

Similar to Grey Matters March 2016 (20)

Grey Matters March 2016