2. Arlon®
3000 XT
Arlon 3000 XT is setting a new standard for performance
in extreme conditions in the oilfield market.
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GREENE, TWEED » ARLON 3000 XT CREATIVE PLATFORM Recommendation » THE W PARTNERS » MARCH 10, 2015
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3. Arlon
®
3000 XTTesting is Believing
Engineers don’t take things at face value. So simply telling them “Arlon 3000 XT is setting the new standard in performance for
extreme conditions” isn’t enough. To make sound decisions, they need data. This premise reflects our understanding of this very
important aspect in their decision-making process (as well as the sales cycle). It encourages them to put Arlon 3000 XT’s enhanced
mechanical properties to the test. Because in their world, testing is believing.
» Arlon 3000 XT. The material you want, when you don’t want to test any more material.
» Performing in the lab is proof of a good product. Performing in the field is proof of a good decision.
» If it works in the lab, it’s a start. If it works in the field, it’s a keeper.
» You can set out to prove our data wrong. Just don’t be surprised when it proves you wrong.
We can tell you that Arlon 3000 XT tests well. That it did for us. And has for many of the world’s leading oilfield service providers. We can tell
you Arlon 3000 XT performs where it matters most: on the job, in the field, under HPHT conditions. We’re talking temperatures above 350˚F
and pressures up to 40 ksi. We can tell you that even at typical conditions, Arlon 3000 XT performs better than filled-grade thermoplastics.
And that when it comes to trade-offs in performance, you won’t find any. Nor will you find any other thermoplastic on the market that
outperforms Arlon 3000 XT. It can help you reduce your scrap rate. Which can help reduce your downtime. Which will all reflect well on you.
We can tell you all of this, and you will believe it. If…you test it. When…it measures up to your scrutiny. And after…it produces the results you
want. Then, and only then, will you believe it. Because you need data, not marketing. Arlon 3000 XT. Testing is believing.
PREMISE
HEADLINE DIRECTIONS
TONE
VISUAL : Long copy format; mix of metaphor imagery and specific imagery; pressure gauge; chart; metaphor
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GREENE, TWEED » ARLON 3000 XT CREATIVE PLATFORM Recommendation » THE W PARTNERS » MARCH 10, 2015
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GREENE, TWEED » ARLON 3000 XT CREATIVE PLATFORM Recommendation » THE W PARTNERS » MARCH 10, 2015
Arlon
®
3000 XTTesting is Believing
PHOTOGRAPHY STYLE EXAMPLES
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GREENE, TWEED » ARLON 3000 XT CREATIVE PLATFORM Recommendation » THE W PARTNERS » MARCH 10, 2015
Arlon
®
3000 XTTesting is Believing
AD STYLE EXAMPLES
