The document describes the large format digital printing capabilities of RR Donnelley's Genesis Plant. It highlights the ability to print on various substrates up to 126.5" wide and 150' long at resolutions up to 1000 DPI. Personalization and versioning are possible with quick turnaround and low minimums. Case studies demonstrate applications in retail signage, event marketing, and packaging where digital printing provided time and cost savings over traditional offset printing.

1. New Large Format Digital Solutions
by RR Donnelley’s-Genesis Plant
•Cost Effective, Design Friendly Capabilities
•Time-To-Market Advantage
•Ideal For Point of Purchase, Trade Show &
Event Marketing, And A Host Of Other
Applications
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2. Large Format Digital Printing Capabilities
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3. Large Format Digital Printing Capabilities
►Image length only limited by roll size
►Choose 600 or 1000 DPI
►UV Inks are flexible and durable for outdoor usage
►Fast turnaround with virtually no set up time
►Prints up to 8 color plus white
►Digital workflow provides low cost localization and
variable data output
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4. Substrates: Print Directly On Wide Variety Of
Shapes And Sizes In One Step
Print on almost any substrate and any size
 Thickness can range from .006 point to 2” – the equivalent of 80#
text, to tile, or even Plexiglas
 Material can be as wide as 126.5” for board, and 16’ for rolls
 Length can be as much as 150’ and is limited only by raw
material sizes
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5. Enhanced Features Increase the
Spectrum of Products You Can Design &
Print Digitally
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6. Design Flexibility Opens Up New Product
Opportunities
►4-color plus white ink capability allows you to achieve
design effects normally seen only on offset presses
 Rich vibrant colors, crisp clean lines
 Print on any color substrate and still achieve your design effect
►Direct-to-substrate printing on a wide range of flexible or
rigid materials
►1000 dpi capability results in a crisp appearance and
permits type sizes as small as 4pt
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7. Flexibility That Lets You Design For
Maximum Impact
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8. Personalization, Versioning & Testing
►Cost effective production from 1 to thousands
►Digital versioning allows you to personalize your
message and increase the impact of your materials
►Test your concepts with cost effective mock-ups
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9. Case Study: Consumer Packaged Goods
►The Challenge: Previously printed in-store overhead
signs using offset press on 80 # C1S. The product was
printed then mounted and glued on plastic and die cut
into the finished product.
►The Solution: Digital production for direct printing onto
A 3mil plastic. Materials were die cut, picked, packed and
shipped.
►The Results:
 Reduced time to market & cost
 Digital versions were personalized to specific stores
for more impact and improved sell through
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11. Case Study: Retail Merchandising
► The Challenge: 3 – 5 different signs were offset printed for seasonal
promotions & merchandise pushes. Due to cost, static versions of
each sign were produced and used across all 900+ stores. Signs were
printed offset and then mounted, die cut and shipped to each store.
► The Solution: Large format digital production allows economical
production of a personalized sign kit for each store. Signage is printed
direct on the substrate.
► The Results: New workflow eliminated a production step, reduced
costs, created speed-to-market advantage, and delivered more
personalized messages to consumers.
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13. Case Study: Event Marketing
► The Challenge: Hospital was looking for ways to help promote its
new facility at a grand opening event. The event targeted three
separate audiences. Wanted a unique, cost effective solution that
could be executed in a short window.
► The Solution: RR Donnelley recommended standees that featured
hospital employees along with key facts about the new facility.
► The Results: Large Format digital print kept preparation time and
costs to a minimum while producing high quality standees that met the
communication goals for each of the target audiences.
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15. Potential Products
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16. Point of Purchase
• Signage
• Posters
• Banners
• Danglers
• Shelf Interrupters
• Aisle violators
• Shelf Strips
• Floor Walkers
• Window Graphics
• Standees
• Displays
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17. Event Signage
►Pole Banners
►Signage
►Posters
►Banners
►Window Graphics
►Standees
►Displays
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18. Trade Shows
►Booth Panels
and Graphics
►Signage
►Posters
►Banners
►Standees
►Displays
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19. Digital I-Scan - EZCode
►Scan 2D Barcode with Phone Application to be
directed to company website
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20. College and Universities
►Banners
►Window Graphics
►Standees
►Signage
►Posters
►Banners
►Table Tents
►Pole Graphics
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21. Kitting and Fulfillment
►All your print needs met with RRD/Genesis Packaging
►Print – Kit – Ship all with one company
►Facilities that average 10,000 CUSTOM kits distributed
per month
►Six Sigma Black Belts on site to ensure highest quality
standards are met
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22. Contact Information
Patrick McGovern
RRD/Genesis Plant
20W345 101st Street
Lemont, IL 60439
P 630-361-5059
Patrick.m.mcgovern@rrd.com
Thank you!
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