1The freedom to be you
@adewalewww.oshineye.com/+@ade_oshineye
The plug
4The road aheadDeveloperExperienceDesignThinkingTargetedSharingGoogleGoogle+
5Google’s missionOnline contentBillions of web pagesOffline contentBillions of itemsbecoming indexedTo organize the world’...
6Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog SearchDirectoryVideo Web SearchGroups Images LocalPicasa Scholar ...
7Targeted sharing:The many publics
Google+: project
The room9
Circles10http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/
Targeted sharing11
Targeted sharing12
False dichotomies13
False dichotomiesPublic versus PrivateSecret versus Transparent14
The public sphere and many publics15http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas...
danah boyd16http://www.danah.org/images/danah/iSchool4.jpg
The public sphere and many publics“When the United States Presidentaddresses “the public,” he is not talking tothe same co...
The public sphere and many publics“Individuals often engage with and aremembers of different publics and they movebetween ...
Circles are publicsOne PublicversusMany PublicsversusMany Circles19
20Design Thinking:Design how it works and how it looks
Design is how it works21http://www.jaygreene.com/book.html
Steve JobsPeople think its this veneer − that thedesigners are handed this box and told,Make it look good! Thats not what ...
How it looks23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
How it looks24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
PrinciplesFocusElasticityEffortlessness25
Design + Targeted Sharing26
How it works27
How it works28
29Developer Experience:Developers are people too
30developerexperience.orghttp://www.flickr.com/photos/adewale_oshineye/4043310805
31What is Developer Experience?1 Apply UX techniques to developer-facing products.2 Focus on the out-of-box experience.3 U...
Unified APIs Console32
33What if developers are people too?
34Tomorrow:Google+ puts people at the centre of the web
90%Of consumersonlinetrustrecommendations71%Say reviews fromfamily members orfriends influencepurchase decisionsSources: E...
Social endorsements
Sharing across the web
People on in the web
Authorship and authority
Google+: this is just the beginning
41Thank You!Questions?
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Ade Oshineye Google

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The freedom to be who you want to be.

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Ade Oshineye Google

  1. 1. 1The freedom to be you
  2. 2. @adewalewww.oshineye.com/+@ade_oshineye
  3. 3. The plug
  4. 4. 4The road aheadDeveloperExperienceDesignThinkingTargetedSharingGoogleGoogle+
  5. 5. 5Google’s missionOnline contentBillions of web pagesOffline contentBillions of itemsbecoming indexedTo organize the world’s information and makeit universally accessible and useful.
  6. 6. 6Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog SearchDirectoryVideo Web SearchGroups Images LocalPicasa Scholar TalkWeb AcceleratorSMSEarth Froogle GmailMaps for MobileMaps Mobile NewsToolbar SketchUpTranslateFinance Google LabsPackSpecializedSearchesDocs &SpreadsheetsYouTubeFeedburnerGoogle Reader
  7. 7. 7Targeted sharing:The many publics
  8. 8. Google+: project
  9. 9. The room9
  10. 10. Circles10http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/
  11. 11. Targeted sharing11
  12. 12. Targeted sharing12
  13. 13. False dichotomies13
  14. 14. False dichotomiesPublic versus PrivateSecret versus Transparent14
  15. 15. The public sphere and many publics15http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false
  16. 16. danah boyd16http://www.danah.org/images/danah/iSchool4.jpg
  17. 17. The public sphere and many publics“When the United States Presidentaddresses “the public,” he is not talking tothe same collection of people that theZimbabwean President is addressing whenhe speaks.Presidents from different countries arespeaking to different constituents and, thus,assume different collective norms andvalues.”17http://www.danah.org/papers/TakenOutOfContext.pdf
  18. 18. The public sphere and many publics“Individuals often engage with and aremembers of different publics and they movebetween them fluidly. Publics are not alwaysdistinct from one another and there are oftensmaller publics inside broader publics.”18http://www.danah.org/papers/TakenOutOfContext.pdf
  19. 19. Circles are publicsOne PublicversusMany PublicsversusMany Circles19
  20. 20. 20Design Thinking:Design how it works and how it looks
  21. 21. Design is how it works21http://www.jaygreene.com/book.html
  22. 22. Steve JobsPeople think its this veneer − that thedesigners are handed this box and told,Make it look good! Thats not what wethink design is. Its not just what it lookslike and feels like. Design is how itworks.22http://www.nytimes.com/2003/11/30/magazine/30IPOD.html
  23. 23. How it looks23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
  24. 24. How it looks24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
  25. 25. PrinciplesFocusElasticityEffortlessness25
  26. 26. Design + Targeted Sharing26
  27. 27. How it works27
  28. 28. How it works28
  29. 29. 29Developer Experience:Developers are people too
  30. 30. 30developerexperience.orghttp://www.flickr.com/photos/adewale_oshineye/4043310805
  31. 31. 31What is Developer Experience?1 Apply UX techniques to developer-facing products.2 Focus on the out-of-box experience.3 Use convention over configuration.4 Design away common problems. Don’t document workarounds.
  32. 32. Unified APIs Console32
  33. 33. 33What if developers are people too?
  34. 34. 34Tomorrow:Google+ puts people at the centre of the web
  35. 35. 90%Of consumersonlinetrustrecommendations71%Say reviews fromfamily members orfriends influencepurchase decisionsSources: Econsultancy July2009,Harris Interactive June 2010
  36. 36. Social endorsements
  37. 37. Sharing across the web
  38. 38. People on in the web
  39. 39. Authorship and authority
  40. 40. Google+: this is just the beginning
  41. 41. 41Thank You!Questions?

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