The Facebook Conference 2015 - Presentatie Roompot VakantiesCarel Schrier
Wat is de rol van data binnen je social marketing activiteiten? En welke acties onderneem je om tot conversie te komen? In deze presentatie neem ik je, samen met Your Social, mee in onze ervaringen over hoe wij op basis van data invulling hebben gegeven aan de social marketing activiteiten van Roompot. En hoe we hierin de social customer aan de hand meenemen.
NGOs are increasingly shaping corporate social responsibility through private politics rather than governmental action. They leverage corporations' concerns over reputation by running communication campaigns that threaten reputational damage. This builds stakeholder salience and poses long term threats, influencing corporations to self-regulate and commit to social changes sought by NGOs.
The Facebook Conference 2015 - Presentatie Roompot VakantiesCarel Schrier
Wat is de rol van data binnen je social marketing activiteiten? En welke acties onderneem je om tot conversie te komen? In deze presentatie neem ik je, samen met Your Social, mee in onze ervaringen over hoe wij op basis van data invulling hebben gegeven aan de social marketing activiteiten van Roompot. En hoe we hierin de social customer aan de hand meenemen.
NGOs are increasingly shaping corporate social responsibility through private politics rather than governmental action. They leverage corporations' concerns over reputation by running communication campaigns that threaten reputational damage. This builds stakeholder salience and poses long term threats, influencing corporations to self-regulate and commit to social changes sought by NGOs.
Carbon is a nonmetallic element that can form four covalent bonds. It exists in several allotropes including graphite, diamond, and fullerenes. Hydrocarbons are organic compounds made of only carbon and hydrogen. Saturated hydrocarbons have only single bonds between carbon atoms while unsaturated hydrocarbons have double or triple bonds. The structure and properties of hydrocarbons depend on the number of carbon atoms and their arrangement in chains, branches, or rings. Functional groups are specific atomic groups that determine a molecule's chemical reactivity.
eSocialPro is a virtual social media content aggregator that streamlines social media challenges and provides a foundation for social media marketing. It keeps users up to date on social media trends. eSocialPro connects to e-Agents accounts to automatically post listings, newsletters, and more to social media networks on a scheduled frequency. Baynet World offers additional services like social media setup, Facebook page customization, iPad personalization and training, and iPad apps to facilitate social media marketing and presentations.
This document discusses crisis communication strategies for brands facing different types of crises. It outlines that crises can be traditional operational issues or arise through social media. For traditional crises, effective responses focus on public safety, corrective actions, and expressing concern. For social media crises, brands must address customer complaints, organizational misuse of social media, or challenges to their public image. The document advises that crisis responses should be fast, consistent, and open to limit damage to brands through reduced purchase intentions and market share losses. Understanding the crisis type and having consistent, transparent communication are keys to effective crisis response.
The document provides advice on developing an effective web strategy. It discusses identifying the target market, performing a SWOT analysis, notes on a 2015 presentation by venture capitalist Mary Meeker on internet trends, the benefits of responsive versus mobile-optimized web design, and flat versus realistic design aesthetics. Tips are provided on key aspects of an effective website like a clear front page and use of design principles to guide visitors.
Order from chaos: Interplay of Social Media and Crisis CommunicationTimothy Coombs
The document discusses how social media has impacted crisis communication, noting that it has increased visibility of potential crises and issues as well as providing new tools for response. It provides a taxonomy of crisis types and examines implications for crisis communication tactics in the pre-crisis, crisis, and post-crisis phases. Strategic considerations discussed include assessing threats, selecting response strategies, and addressing online memorials in the post-crisis phase.
Este documento discute como a Internet das Coisas (IoT) pode transformar o setor de seguros, permitindo seguros personalizados e baseados no uso, com intervenções preditivas. Ele descreve como sensores, gateways de borda e análise de dados podem permitir novos modelos de seguro como serviço, baseados no uso e com redução de riscos. A apresentação também discute as tecnologias habilitadoras da Dell para apoiar essa transformação, incluindo hardware, software e serviços de IoT.
Carbon is a nonmetallic element that can form four covalent bonds. It exists in several allotropes including graphite, diamond, and fullerenes. Hydrocarbons are organic compounds made of only carbon and hydrogen. Saturated hydrocarbons have only single bonds between carbon atoms while unsaturated hydrocarbons have double or triple bonds. The structure and properties of hydrocarbons depend on the number of carbon atoms and their arrangement in chains, branches, or rings. Functional groups are specific atomic groups that determine a molecule's chemical reactivity.
eSocialPro is a virtual social media content aggregator that streamlines social media challenges and provides a foundation for social media marketing. It keeps users up to date on social media trends. eSocialPro connects to e-Agents accounts to automatically post listings, newsletters, and more to social media networks on a scheduled frequency. Baynet World offers additional services like social media setup, Facebook page customization, iPad personalization and training, and iPad apps to facilitate social media marketing and presentations.
This document discusses crisis communication strategies for brands facing different types of crises. It outlines that crises can be traditional operational issues or arise through social media. For traditional crises, effective responses focus on public safety, corrective actions, and expressing concern. For social media crises, brands must address customer complaints, organizational misuse of social media, or challenges to their public image. The document advises that crisis responses should be fast, consistent, and open to limit damage to brands through reduced purchase intentions and market share losses. Understanding the crisis type and having consistent, transparent communication are keys to effective crisis response.
The document provides advice on developing an effective web strategy. It discusses identifying the target market, performing a SWOT analysis, notes on a 2015 presentation by venture capitalist Mary Meeker on internet trends, the benefits of responsive versus mobile-optimized web design, and flat versus realistic design aesthetics. Tips are provided on key aspects of an effective website like a clear front page and use of design principles to guide visitors.
Order from chaos: Interplay of Social Media and Crisis CommunicationTimothy Coombs
The document discusses how social media has impacted crisis communication, noting that it has increased visibility of potential crises and issues as well as providing new tools for response. It provides a taxonomy of crisis types and examines implications for crisis communication tactics in the pre-crisis, crisis, and post-crisis phases. Strategic considerations discussed include assessing threats, selecting response strategies, and addressing online memorials in the post-crisis phase.
Este documento discute como a Internet das Coisas (IoT) pode transformar o setor de seguros, permitindo seguros personalizados e baseados no uso, com intervenções preditivas. Ele descreve como sensores, gateways de borda e análise de dados podem permitir novos modelos de seguro como serviço, baseados no uso e com redução de riscos. A apresentação também discute as tecnologias habilitadoras da Dell para apoiar essa transformação, incluindo hardware, software e serviços de IoT.
A próxima geração de Seguros e a Internet das Coisas
Golf Unlimited
1. Wie is Golf Unlimited?
• Golf Unlimited is een internationaal full-
service organisatiebureau dat zich richt op
het gehele spectrum in amateurgolf
• Golf Unlimited biedt ultieme
golfbelevingen waaronder:
– Wedstrijden en toernooien
– Golf Magazine
– Special Events
• Jarenlange kennis en expertise van de
sport en golf markt
• Van strategie & creatie tot evenement
uitvoering & hospitality
2. Wedstrijden – International Pairs
• Sinds 2004 is International Pairs het
grootste amateurgolftoernooi voor koppels
in Nederland
• Golf staat centraal, maar daaromheen
wordt een belevenis aangeboden aan
diverse doelgroepen
• Schitterende prijzentafel voor iedere
wedstrijd
• Uniek en aantrekkelijk format met
voorronden, landelijke finale en World Final
• Het toernooi trekt altijd veel amateur
golfers, zowel heren als dames
3. International Pairs – Kernwaarden
Meest geassocieerd met:
• Aardig en gezellig
• Laagdrempelig
• Sociaal
• Beleefd
• Stijgend in populariteit
• Geld meer dan waard
4. Wedstrijden – The Nations Trophy
• The Nations Trophy is een nieuw
amateurgolftoernooi op de mooiste
golfbanen in Nederland
• Golf staat centraal, maar daaromheen
wordt een belevenis aangeboden aan
diverse doelgroepen
• Aantrekkelijke dagprijzen voor
nummers 1, 2 en 3
• De World Final wordt een unieke en
onvergetelijke ervaring in Schotland
5. The Nations Trophy – Kernwaarden
Meest geassocieerd met:
• Aardig
• Exclusief
• Hoge prestatie
• Dynamische levensstijl
• Vrijheid
• Geld meer dan waard
6. Golf Magazine – Golf Matters
• Golf Matters is het magazine van Golf
Unlimited voor en door golfers dat
gedistribueerd wordt:
– onder deelnemende banen en clubs
– onder deelnemers aan de International Pairs,
Nations Trophy en Masters wedstrijden
– controlled circulation naar geïnteresseerde
golfers
• Golf Matters faciliteert aandacht, interesse,
drang en actie tussen sponsors en lezers door
het aanbieden van customer reply campaigns,
money can’t buy acties, vouchers,
aanbiedingen, etc.
7. Golf Magazine – Golf Matters
• Golf Matters kan exclusief door Golf
Unlimited partners ingezet worden voor
merk- en product positionering en omzet
verhogende activiteiten
• Golf Matters is vernieuwend en
inspirerend, wat lezers zal aanspreken
• Door een combinatie van content en foto’s
zal Golf Matters anders zijn dan de huidige
golfmagazines op de markt. Met name in
perspectief en ‘tone- of-voice’
8. Special Events
• Exclusieve en unieke VIP golfreizen
• ‘Once in a lifetime’ experience
• Alleen de beste en mooiste locaties
• Top quality packages
• Niet via reguliere reisorganisaties te
boeken
9. Special Events – The Big5
• Exclusieve en unieke VIP golfreis naar
‘The Home of Golf’ Schotland
• Verblijf in een van ‘s werelds beste
hotels ‘The Gleneagles Hotel’
• Spelen op de roemruchte championship
courses van:
– Carnoustie
– Kingsbarns
– St. Andrews
– Gleneagles
10. Special Events – Limpopo Loop
• Exclusieve en unieke VIP golfreis naar
de beste en mooiste golflocaties in
Zuid-Afrika:
– The Legend
– Lost City
– Gary Player Golf & Country Club
– Zebula Golf Estate & Spa
– Elements GC
About birdies, eagles, zebras and cheetahs
11. Golf Unlimited Business Club
• Alle sponsors en suppliers worden lid van de Golf
Unlimited Business Club
• De Golf Unlimited Business Club komt 2x p/jaar
samen in het voorjaar en op de jaarlijkse Golf
Unlimited meeting tijdens de World Final
• De leden van de Golf Unlimited Business Club
genieten vele voordelen en worden betrokken bij
marketing materialen, visuals, het magazine en
campagnes
• Uitgebreide exposure en netwerkmogelijkheden