Gold is a potential commodity in Dubai that contributes significantly to the national economy. However, gold is not currently one of the most popular markets in Dubai, which mainly focuses on shopping malls and architecture. To boost the gold market, Dubai needs a persuasive marketing strategy to attract more international interest and make gold a primary market. Dubai's gold commodity exchange leads the world in price discovery and over 4,000 UAE companies generate annual gold sector revenue of AED 275 billion, demonstrating gold's economic importance.

1. THE POTENTIAL MARKET OF GOLD COMMODITY IN DUBAI
M A H R A
W r i t i n g C o m p o s i t i o n
E N G 1 4 5 - 0 0 6
P e r s u a s i v e e s s a y a s s i g n m e n t
By Mahra

2. COMMODITY
THE PROBLEM
Gold is popular and potential commodity in Dubai. Dubai Gold and Commodity Exchange (DGCX) is also the leader of
gold exchange prices in the world. This commodity also contributes to the national income and sustainable socio-
economic development. However, It is not the main popular markets in Dubai. It is essential to make the persuasive and
ambitious marketing strategy of gold commodity to bring it as the main market offered in Dubai.
Page 02 of 10
POSSIBLE THESIS STATEMENT
Until today, the most popular markets of Dubai are still about shopping mall, and contemporary architecture. It can make a
problem especially since the recession people get less travel to other places. In other hand, Dubai has potential and huge
commodity of gold. Therefore, Dubai needs to be more ambitious to bring gold to the market frequently. It is essential to attract
more interest of customers around the world into the gold commodity.

3. Creative Portfolio
IMPACT ON ECONOMY
G o l d i s a c u r r e n c y a n d i t i s a
c o m m o d i t y w h o s e p r i c e i s
w a t c h e d c l o s e l y i n f i n a n c i a l
m a r k e t s a r o u n d t h e w o r l d .
4 0 0 0 c o m p a n i e s i n U A E a r e
o p e r a t i n g i n t h e g o l d s e c t o r
g e n e r a t i n g t o t a l r e v e n u e o f
r o u g h l y A E D 2 7 5 b i l l i o n a n n u a l l y
G r e a t n u m b e r o f n a t i o n a l i n c o m e
a n d e c o n o m i c s o c i e t y w i t h t r a d e
v a l u e i s a r o u n d $ 2 7 , 6 7 2 , 0 5 2 , 0 9 1
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Page 3 of 10
IMPACT ON SOCIETY
I n v e s t i n g i n g o l d m i n i n g a s t h e
m a i n c o m m o d i t y o f D u b a i
c o n t r i b u t e s t o t h e s o c i o -
e c o n o m i c d e v e l o p m e n t a n d
s o c i a l w e l l - b e i n g o f t h e c i t i z e n s
i n D u b a i b e c a u s e i t c a n e n h a n c e
t h e j o b o p p o r t u n i t i e s , e n h a n c e
i n f r a s t r u c t u r e a n d b e t t e r a c c e s s
t o h e a l t h c a r e a n d e d u c a t i o n o f
p e o p l e i n D u b a i .

4. Page 04 of 10
Source One
BRAND DESIGNER
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Evaluation of Source One
In the article of “Domestic and International Information Linkages between Gold Spot
and Futures Markets: An Empirical Study for India”, the article examines information
linkages between gold spot market in India and gold futures at India’s Multi Commodity
Exchange (MCX) and five international platforms [i.e., Commodity Exchange (COMEX),
Dubai Gold and Commodity Exchange (DGCX). The result of this article shows that DGCX
leads all other exchanges in price discovery process of gold commodity in world. I use it to
support the reason why gold commodity of Dubai plays important role in economy
Summary of Source One
In the article of “Domestic and International Information Linkages between Gold Spot
and Futures Markets: An Empirical Study for India”, firstly the author overviews the
condition of 6 gold exchange like Dubai Gold and Commodity Exchange (DGCX) and they
provide the literature review and source of information to identify the volatility spillover
process since 2008 until 2015. at the end, the result mentioned that Dubai leads in price
discovery process and contributes to market efficiency for commodity markets

5. Page 05 of 10
Source Two
BRAND DESIGNER
www.reallygreatsite.com
Evaluation of Source Two
In the article of “Dubai Multi Commodities Centre Authority (DMCC): the transformation
of a government-linked firm in Dubai” explains clearly about the emerging of DMCC as the
commodity exchange company in Dubai by interviewing the leader there. I use the article
to describe about the authority of commodity exchange in Dubai that can impact the
economy in enhancing the target market og gold commodity
Summary of Source Two
In the article of “Dubai Multi Commodities Centre Authority (DMCC): the transformation
of a government-linked firm in Dubai”, the authors firstly elaborate the introduction of
Malcom Wall Morris as the leader of DMCC. They share the stories or journeys of him in
managing DMCC in Dubai. Moreover, the article describes about company background
and the transformation of a quasi-governmental organization. At the end, this article
contributes a lot to explain about the journey of DMCC in order to creath sustainable
growth of commodity in Dubai

6. Page 06 of 10
Source Three
BRAND DESIGNER
www.reallygreatsite.com
Evaluation of Source Three
In the article of “Gold : an Economic Pillar in Dubaii”explains clearly about the definition
of gold as commodity and its impact on Dubai economic condition. I use this article to
examine the growth of gold commodity in Dubai as well as the impact on growth
economy. The contribution to the literature is the furthered understanding about gold as
an important factor in a city that has seen its financial fortunes wane in recent years
Summary of Source Three
In the article of “Gold : an Economic Pillar in Dubaii” explains clearly about the definition
of gold as commodity and its impact on Dubai economic condition. Firstly in introduction,
it describes about the commodity and explain that in Dubai there are many markets to
support the national economy. This research shows that gold mining is economic sector
that can provide sustainable socio-economic development to the nation such as support
better quality of public infrastructure and social well-being to easily access of education,
hospital, etc.

7. Page 07 of 10
Source Four
BRAND DESIGNER
Evaluation of Source Four
In the article of “Dubai's Role in Facilitating Corruption and Global Illicit Financial Flows”
explains clearly about the definition of gold as commodity and its impact on Dubai
economic condition. I use this article to examine the growth of gold commodity in Dubai
as well as the impact on growth economy. The contribution to the literature is the
furthered understanding about gold as an important factor in a city that has seen its
financial fortunes wane in recent years
Summary of Source Four
In the article of “Dubai's Role in Facilitating Corruption and Global Illicit Financial Flows”
explains clearly about the condition of gold commodity in Dubai and the problem
happened in gold trade. In this research, Dubai is identified as the country that has large
capacity of Gold commodity however Dubai imported gold more than 100 countries
making the problem of gold trade in this country