Going Global
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All startups dream big - the ultimate goal is to hit the global marketplace but of course, this is easier said than done. Even great ideas can struggle to find international funding, a major obstacle. In this presentation, Driw AS Chairman Dag Honningsvag shows how that dreaming big can be turned into a reality by sharing some great insights into accessing and utilizing the global startup ecosystem
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Going Global
- 7. playad - Self-service advertising solutions for publishers and websites that want to sell ads directly to advertisers. - Same sophisticated features as Facebook and Google - 15 min setup time (Self-service) - Highly scalable - Global market - Launching 2017
- 8. Key facts bylineme • Established in 2015 by a serial entrepreneur • Financing from Founders Fund and Investinor • Raising another 700K USD these days • Global potential, scalable and self service
- 9. Global expansion model • Activly seeking accellerator participation in New York • Joined the Propeller Program at Tapad in 2016 • World wide ambitions from day 1 • Global team bylineme
- 13. Key facts: • Ideation inNetlife Research and subsequently a spin off • Global ambitions from Day One • Scalable and Self Service
- 14. Global expansion model • The original idea was to establish a company in the US and hire people to manage the business • A US based and seasoned industry peronality was introduced to Task Analytics • A team of three freelancers hired to drive the growth with outlook to a successbased 10% equity stake in the company
- 15. Building a global team from the start The global team
- 16. Mobile Worker Development Freelancers in the US 2016 2020 53 M 80 M Source: www.forbes.com/sites/waldleventhal/2014/07/01/a-modern-human-capital-talent-strategy-using-freelancers/#70f82ce636a4
- 17. Key take aways
- 18. Key take aways Think in terms of global position from the beginning and build your global team if possible
- 19. Key take aways Use compensation models supporting your growth ambitions Think in terms of global position from the beginning and build your global team if possible
- 20. Key take aways Use compensation models supporting your growth ambitions Expand actively your network by using your champions and people who believe in you Think in terms of global position from the beginning and build your global team if possible
- 21. Key take aways Growing mobile workforce is trending in many countries Use compensation models supporting your growth ambitions Expand actively your network by using your champions and people who believe in you Think in terms of global position from the beginning and build your global team if possible
Editor's Notes
- Hello, thansk and Introduction Not a recepie for international expansion, but ssharing my experience with a couple of startups whcih has expanded There are probably as many ways to go global as shere are startups, bucause they are all unique, hzve their own caracteristica and growth potential I have had the fortune to follow closely two ventures over the last year or so which both are on the verge to enter theUS market, although in two distict different ways, which I would like to talk about. Both companies have yet to show success The dream...
- Here or....
- Here... The thing with the US and especially New York City and Silicon Valley is the price level is outrageous. The cost of living is very high, the vages are extreeme and it is difficult to find the right people and the people you can trust On the other hand, IF you can ways to establish a business in the US, it may open up for a true global expansion There is a general open attitude, there americans are generallly open to invest in technology and there are many great investors you may come across So to the two copanies I wanted to take a closer llok at And again, these are just two examples of hoe you can enter the US market.
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- The company has pivoted several times and is now more focused on the advertising part of the value chain as the commercial side of the business seems to be much more receptive to new business models and technology than the more traditional content part of the medieahouses So the company recently purchased the playad.com domain. Playad is a....
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