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Ernests Vaga

E-pasta mārketings




               GoSmart 2013: E-pasta mārketings
Kas īsti ir e-pasta mārketings?




     • E-pasta mārketings ir atļaujas mārketings
            o    Mērķauditorijas mārketings
            o    Ilgtermiņa attiecības
            o    Personisks vēstījums




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                      GoSmart 2013
E-pasta mārketings

   nav spams!


Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com      GoSmart 2013
E-pasta mārketinga process




    1. E-pastu saraksta            2. E-pasta mārketinga     3. Rezultātu analīze,
         veidošana                        kampaņas         izvērtējums, optimizācija




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                                                  GoSmart 2013
Sarakstu veidošanas metodes
                                            QR kodi
                  Offline parakstīšanās               Izpeldošās anketas




 Piezemēšanās lapas ar                                    Sociālie mediji
  parakstīšanās anketu
     Saites uz piezemēšanās lapām



                                   Web parakstīšanās anketas
Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                                               GoSmart 2013
E-pastu iegūšana sociālos tīklos




Saites uz parakstīšanās anketu sociālos tīklos   GoSmart 2013
Eos cu electram voluptatum neglegentur, ex nec semper lucilius
i-veikali.lv parakstīšanās anketa




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com        GoSmart 2013
Nepirkt e-pastus!




                                Nepirkt sarakstu no
                               trešās personas, vai
                             izmantot lejupielādētu
                                          internetā




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                         GoSmart 2013
Rezultātu izvērtēšana


        •Rezultātu izvērtēšana pēc katras kampaņas

        •Iespējamo problēmu noteikšana

        •Uzlabojumu veikšana turpmākajām kampaņām




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                        GoSmart 2013
Ko vērtēt?




                                                    Atvērtie e-pasti




                                   Klikšķu skaits e-pastos




                                                Atrakstīšanās skaits


Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                                          GoSmart 2013
Mailigen e-pasta mārketings


    Mailigen iespējas
          E-pastu un SMS sarakstu veidošana
          E-pasta kampaņu izsūtīšana
          Interneta aptauju publicēšana

          SMS kampaņu izsūtīšana
          Bloga satura automātiska izsūtīšana ar RSS funkciju
          E-pastu personalizācija
          E-pasta un SMS kampaņus atskaites: klikšķi, atvēršanas skaits, piedādes kvalitāte
          Kontaktu segmentēšana un kampaņas izsūtīšana segmentam
          Stilīga dizaina e-pastu izveidošana




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                                                                 GoSmart 2013
E-pasta mārketings bez maksas!


    Mailigen Epic Free plāns ar 5000 kontaktiem bez maksas


    •   Epic Free ir pilnībā bezmaksas e-pasta mārketings, un to var izmantot bez laika ierobežojumiem;
    •   Var veidot sarakstu līdz pat 5000 kontaktiem;
    •   Jaunus saņēmējus var iegūt ar parakstīšanās anketā;
    •   Ideāli piemērots partnermārketingā (!);
    •   Turklāt pieejamas gandrīz visas Mailigen apmata funkcijas.




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                                                                             GoSmart 2013
Kas ir Mailigen?




Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com      GoSmart 2013
Resursi internetā par e-pasta mārketingu



             blog.mailigen.lv
             www.inbound.lv
             www.webmarketing.lv

             www.email-marketing-reports.com
             www.emailmarketersclub.com
             www.theemailguide.com
             www.emailexpert.org



Ernests Vaga: E-pasta mārketings
E-pasts: ernests@mailigen.com                  GoSmart 2013
www.mailigen.lv
E-pasts: ernests@mailigen.lv
Twitter: ErnestsVaga

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GoSmart 2013 - e-pasta mārketings

  • 1. Ernests Vaga E-pasta mārketings GoSmart 2013: E-pasta mārketings
  • 2. Kas īsti ir e-pasta mārketings? • E-pasta mārketings ir atļaujas mārketings o Mērķauditorijas mārketings o Ilgtermiņa attiecības o Personisks vēstījums Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 3. E-pasta mārketings nav spams! Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 4. E-pasta mārketinga process 1. E-pastu saraksta 2. E-pasta mārketinga 3. Rezultātu analīze, veidošana kampaņas izvērtējums, optimizācija Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 5. Sarakstu veidošanas metodes QR kodi Offline parakstīšanās Izpeldošās anketas Piezemēšanās lapas ar Sociālie mediji parakstīšanās anketu Saites uz piezemēšanās lapām Web parakstīšanās anketas Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 6. E-pastu iegūšana sociālos tīklos Saites uz parakstīšanās anketu sociālos tīklos GoSmart 2013
  • 7. Eos cu electram voluptatum neglegentur, ex nec semper lucilius
  • 8. i-veikali.lv parakstīšanās anketa Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 9. Nepirkt e-pastus! Nepirkt sarakstu no trešās personas, vai izmantot lejupielādētu internetā Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 10. Rezultātu izvērtēšana •Rezultātu izvērtēšana pēc katras kampaņas •Iespējamo problēmu noteikšana •Uzlabojumu veikšana turpmākajām kampaņām Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 11. Ko vērtēt? Atvērtie e-pasti Klikšķu skaits e-pastos Atrakstīšanās skaits Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 12.
  • 13. Mailigen e-pasta mārketings Mailigen iespējas E-pastu un SMS sarakstu veidošana E-pasta kampaņu izsūtīšana Interneta aptauju publicēšana SMS kampaņu izsūtīšana Bloga satura automātiska izsūtīšana ar RSS funkciju E-pastu personalizācija E-pasta un SMS kampaņus atskaites: klikšķi, atvēršanas skaits, piedādes kvalitāte Kontaktu segmentēšana un kampaņas izsūtīšana segmentam Stilīga dizaina e-pastu izveidošana Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 14. E-pasta mārketings bez maksas! Mailigen Epic Free plāns ar 5000 kontaktiem bez maksas • Epic Free ir pilnībā bezmaksas e-pasta mārketings, un to var izmantot bez laika ierobežojumiem; • Var veidot sarakstu līdz pat 5000 kontaktiem; • Jaunus saņēmējus var iegūt ar parakstīšanās anketā; • Ideāli piemērots partnermārketingā (!); • Turklāt pieejamas gandrīz visas Mailigen apmata funkcijas. Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 15. Kas ir Mailigen? Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013
  • 16. Resursi internetā par e-pasta mārketingu blog.mailigen.lv www.inbound.lv www.webmarketing.lv www.email-marketing-reports.com www.emailmarketersclub.com www.theemailguide.com www.emailexpert.org Ernests Vaga: E-pasta mārketings E-pasts: ernests@mailigen.com GoSmart 2013

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