SlideShare a Scribd company logo
Go Annotate
simple online critiques for writers




                  Please go to http://goannotate.com
Problem
   Self published content




       ell ing       is it any good?   has gram
 ssp                                           mar?
punctuati
             on?!                      structure

  pacing                               length



          who does editorial review?
Solution
Validate your writing
Market
   Who is it for?




                       poets
professionals                     hobbyist
                    Go Annotate

                        = ££££
Competition
      Who else is out there?




                    user friendly
                                    Go Annotate




we *hate* this                          functionality
                       @
                 email pingpong
Business Model
How we operate




  ‘Open             One Off            Unlimited            Platinum
 Source’            Critique           Member               Member

    Free           £3 one time £5 per month                   £9 p/m
                                                                Ultimate plus
                                       Content private           Notifications
  Content public     Content private                     Coming soon sentiment analysis
Projections
       Our assumptions




£350,000
                                       Cost of Customer Acquisition: £10
                                                      AdWord, event sponsorship


                                                 Conversion to pay 10%
                                                         *conservative assumption
£100,000
                                           Customer Lifetime Value: £30
                                                    *based on 6 month subscription
 £40,000


 £10,000

             2013        2014   2015
State of Play
Where we at?




                   Build Fast! Ship Faster! Learn!
                          Promote on Reddit, Twitter, IRC etc


                   Release Alpha Saturday night
                        >230 unique users by Sunday morning
                              Qualitative and Quantitate data


               Iterate & Validate with Customers
                                       Integrating payments
                           Continued Feedback and learning
Overview
Recap




Problem
Self published content


Solution
Validate your writing


Validation
> 300 unique users & ready to turn into customers
Questions?




             ?
Go Annotate Startup Weekend Manchester 2012

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Go Annotate Startup Weekend Manchester 2012

  • 1. Go Annotate simple online critiques for writers Please go to http://goannotate.com
  • 2. Problem Self published content ell ing is it any good? has gram ssp mar? punctuati on?! structure pacing length who does editorial review?
  • 4. Market Who is it for? poets professionals hobbyist Go Annotate = ££££
  • 5. Competition Who else is out there? user friendly Go Annotate we *hate* this functionality @ email pingpong
  • 6. Business Model How we operate ‘Open One Off Unlimited Platinum Source’ Critique Member Member Free £3 one time £5 per month £9 p/m Ultimate plus Content private Notifications Content public Content private Coming soon sentiment analysis
  • 7. Projections Our assumptions £350,000 Cost of Customer Acquisition: £10 AdWord, event sponsorship Conversion to pay 10% *conservative assumption £100,000 Customer Lifetime Value: £30 *based on 6 month subscription £40,000 £10,000 2013 2014 2015
  • 8. State of Play Where we at? Build Fast! Ship Faster! Learn! Promote on Reddit, Twitter, IRC etc Release Alpha Saturday night >230 unique users by Sunday morning Qualitative and Quantitate data Iterate & Validate with Customers Integrating payments Continued Feedback and learning
  • 9. Overview Recap Problem Self published content Solution Validate your writing Validation > 300 unique users & ready to turn into customers