1. Every successful company has a marketing department that works diligently to make the
company known throughout their country and eventually the world. Global marketing is simply
marketing to the entire world and destroy the differences between barriers and meet the
expectations of varieties of consumers all over the world. Marketing consists of establishing
relationships with others through planning, execution and successful distribution of goods to
satisfied consumers.
Some of the most successful companies to achieve global marketing include auto manufacturers
such as Toyota, Ford, Honda, General Motors, and Volkswagen. These companies all started as
small entities in their own countries and eventually achieved successful global implementation.
New companies have modern marketing tools to help them achieve successful global marketing.
The internet and e-commerce immediately makes a company a global business. Since the internet
is a world-wide entity, a small company based in South Dakota can easily reach customers in
China with the click of a mouse. Customers can literally come from anywhere.
Successful global marketing was not achieved overnight for companies. Global marketing is a
process just like other aspects of marketing. Usually a company starts out with a small export
base. They work hard to achieve domestic marketing first and then they begin tackling the rest of
the world. Some companies tackle the small export base and they don't get any further from
there. Global marketing is more than just exporting goods to another country; it is successful
implementation of a product into a foreign trade market. Marketing decisions are made at the
home front and sent overseas and expected to sink or swim. The foreign customer is very
different from the domestic customer. Language barriers, customs paperwork, and shipping costs
deter many companies from becoming global entities.
Global Marketing
Global Marketing Strategies
This web site talks about how to create a marketing strategy for a global market. It talks
about the importance of cultural recognition and how to reach customers in foreign
countries.
Global Marketing Negotiator
This web site provides great information on how to negotiate in a foreign market. It
discusses international marketing tools and how a company can achieve success on a
global level.
FAO Home
This is a great article that discusses global marketing. It discusses the importance of
following cultural changes and recognizing the different advertising strategies that need
to be followed in global marketing.
Global Marketing
Wikipedia.org provides a great definition of Global marketing. It talks about the
advantages and disadvantages of global marketing and how companies can become
global entities. It also talks about the "Four P's" of marketing and how to use them on a

2. Cultural ignorance could hinder a company from global marketing. One of the best ways to
target the foreign market is to create products in the country that are based on the needs of the
local customers. The marketers that create local product development are called polycentric. A
polycentric marketer understands that each country has different needs and they must
market to the country differently than they would in their country.
The world is one big market for companies to take advantage of. There must be marketers in
each country that will help the company meet the needs and expectations of all the countries in
which they sell their products. A good example of a successful global marketing company is the
Coca-Cola Corporation. The soda beverage remains the same, but the can changes. The
advertisements are different in each country. Instead of being intolerant to the needs of each
country, they have translated their logo and brand name to suit the needs of each country in
which they market. The goal of global marketing is to become like the Coca-Cola Corporation
and sell the same product to everyone in the world, with perhaps just one or two small changes to
the product that will suit the needs of everyone in the world.
There are 4 simple steps a company must establish to start global marketing.
First, a company needs to achieve domestic dominance. If a company is trusted at home, it is
easier to integrate their focus into the global market. A company that only focuses on marketing
to their own country will eventually run out of people to market to and lose its place. Some
companies can remain successful domestic entities because the demand for the product on the
home front is high. Dairy farmers are a great example of domestically oriented organizations.
Second, a company must have a home focus with exporting. The products and message from the
company should be based on home values, but it should be able to cross country lines and
incorporate the message to foreign markets.
Third, marketing to global markets must be mixed with overseas organizations. Changing the
marketing strategy to become a polycentric strategy is the best way to adapt to the needs of all
the potential customers throughout the world.
Fourth, the value of the product must be on demand in a global market. The company needs to
focus on serving the needs over customers throughout the world; this is achieved by targeted
marketing to individual countries and determining the customer needs in each country. Global
strategies must be developed to recognize the financial aspect of each consumer and respond to

3. different marketing ploys. Global marketing is unpredictable and marketers must be aware of
different opportunities and be willing to adapt and create new products for global demands.
A good marketer follows the "Four P's" of marketing. Product, price, placement, and
promotion are the "Four P's" of marketing and successful implementation of each "P" will
transform even the smallest of companies into a global entity. Going back to the Coca-Cola
example, they have reached successful global implementation by creating the same product for
every country with minor changes to the packaging. The design of the can or bottle is exactly the
same, only the language on the can or bottle changes. The bottle and can is a unique brand on its
own.
To achieve global marketing, marketers must recognize the different price variables for each
country. While $2.99 may not be expensive in the United States, that can be quite expensive for
Cambodia. The price will always vary for each market because it is affected by several variables.
Price is affected by the cost of the product development, cost of manufacturing, delivery, and
competition. The profit margin for a product will change depending upon the goal of the
company. If marketers simply want to be known world-wide, they may not care how much
money they make off a product in every country, as long as the cash flow remains positive.
Products must be marketed differently to each country. A billboard with a Victoria's Secret
model may be okay in the United States, it would be quite offensive in India. The product must
be distributed differently in each country. Marketers must consult with local marketers and
discuss the needs of the target market. The placement of product promotion and distribution are
important aspects of the overall global marketing strategy. Advertising is the most expensive
portion in successful global marketing. A global corporation will seek to find ways to reduce
costs and still reach their target market. If a company decides they want to use the same
marketing campaign to the entire world, they must deliver the message in a relevant, engaging
fashion.
Technology-driven corporations are one of the easiest companies to market on a global scale.
Technology usually is not culturally bound. Computers and software applications are developed
with a global scale in mind. Since technology companies spend millions and sometimes billions
of dollars researching and developing products, it forces the organizations to recoup the cost
from a global market. Marketers of technology firms have larger marketing budgets than other
companies and they are able to use international advertising.

4. World-Wide Marketing
Global Marketing Strategy
This web site provides great information on global marketing strategies and how a
company can achieve global success with a few changes. It discusses if it is possible to
reach a foreign market with the same product and how to do it.
Global Marketing Strategies
Global Marketing Strategies is one of the most successful companies for global
marketing. This is their official web site where you can download information on global
marketing and take your company to the world.
Branding a Business
Building relationships with foreign companies is one of the best ways to achieve global
marketing. Foreign companies understand the needs of the local market and are able to provide
advice on advertising ideas and market research. Using proven results and methods to reach a
foreign customer will save your company time and money. Market research of foreign markets
will discusses the needs of product and company branding, attention flow, and emotional need.
The international forms of communication are based on visual elements. For example,
McDonalds is a great example of a company that has achieved successful global marketing. The
yellow and red "M" can easily be identified in practically any country and verbal elements do not
exist.
Once a company establishes global marketing, the advertising costs will slowly start to be

5. reduced over time as people recognize the company and product. The scope of the company
will increase and the demand will also become larger. A company will gain international power
and can create uniformity amongst marketing practices and procedures. Global marketing can
also help to establish relationships. While some countries may have a particular impression of
the United States, they may accept the products we produce. The Apple iPod is a great example
of a product that has crossed into a world-wide product. Countries that may have problems with
the United States are sill willing to buy the iPod because it is a good product with successful
global marketing.
As with any consumer, global market demands are different. Companies will need to adapt their
product and services to meet the needs and wants of individual countries. It is always important
to do target research on countries before you begin global marketing. There are legal elements to
consider with global marketing that need to be taken into consideration before the marketing plan
even begins. Product placement and product development need to be considered heavily by the
marketing team before they jump into the goal market. The best way to start global marketing is
to establish a good web site where people can go and research the company before the ads begin
hitting the billboards in foreign markets.
Globalization
Globalization and India
Globalization is the process of rapid integration of countries and happening through
greater foreign trade and foreign investment. It refers to increased possibilities for action
between and among...
Comparison of Indian and American stock markets
Investing in Foreign stock exchanges or in American? Sensex reached 500 marks from its
base point 100 with in seven years where as Dow Jones took 46 long years to achieve it .
Again journey of Sensex from 500 to 1000 points took only four years but D