In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Editor's Notes
I run a business called Mention Me and we help businesses to new customer acquisition through referrals
We take your most valuable asset, you existing customer base, and turn it into a new source of acquisition
We work with more than 400 clients to make referral work
The reason we fixate on trust is because referral is so powerful for transferring trust
When I refer a brand to you, the trust that I have in that brand is immediately transferred to you
There is no other channel like it
And so when you get trust right and your customers spread that trust you end up with a fantastic growth engine for your business
There are several challenges in the world of marketing – not least the rise in customer acquisition costs as traditional channels become more expensive
At the same time as costs are going up, trust is going down.
Nielsen - tracking trust in marketing channels for the last 5 years
Almost all mainstream channels are less trusted.
That matters. If trust channel less, they inherently trust your message / brand less.
And this goes hand in hand with another challenge in marketing.
But the problem is that marketing and ecomm run on trust - to enter your details into a website / to believe a brand you need trust
These two trends (costs and trust) are happening a the same time as the continued growth in ecommerce
> Marketing is getting harder. There are more ways to spend money but they’re all getting less effective.
Advertising landscape - some formats growing and others dramatically shrinking as media consumption patterns change. Hard to know what is reliable.
Marketers driven to explore novel new options like programmatic spending, using branded emojis and shopping assistant chatbots. How do you prioritise when effectiveness is still unknown?
Need to think about the channels where you can reliably bring in customers who are going to trust you and for whom you are going to be relevant.
Let me start with why this is interesting.
The way marketing works today, we all know our numbers. We think we all know our channels and our attribution and we all do our best to allocate budgets accordingly.
The problem with this is that we don’t know what we don’t know.
Jonah Berger, a professor at Wharton Business School in the States, recently did some research and found that word of mouth is the primary factor behind 20-50% of all buying decisions and is 10x more effective than advertising.
This is not something you’d see in your data.
It talks to the value of getting this right. It may be slightly softer than optimising PPC or affiliates, but if you get it right is significantly more valuable.
When you think about why referral is so effective there are a few reasons.
Let’s take Catherine and Amaki as an example.
One reason, we’ve already mentioned, is the way that trust is shared in the interaction. Amaki is ready to buy when Catherine shares. And the reason for that is because Catherine is risking her own reputation by sharing it.
But the other reason is because Catherine applies a relevance filter before sharing.
This dynamic makes referral incredibly powerful.
So how do you generate word of mouth?
There’s one thing knowing it’s effective but it’s another thing to really make it deliver
First there are some fundamentals you need to get in place
When you think about word of mouth it’s useful to think through the:
Who?
What?
How?
Why?
(and it’s the why which is the hardest and most valuable part)
Who?
Genuine WoM is not about influencers. Don’t confuse the two.
In our recent research we found that friends are the most trusted across all age groups when he comes to brand recommendations
It’s about turning your customers into an army of advocates.
It’s about your best customers bringing in their best friends.
There are plenty of tools for finding influencers both inside and outside of your customer base. By all means use them. But don’t think that this is word of mouth.
So to make word of mouth you need to understand who your customers are, and which segments of customers are closest to you and most trusting of your brand.
Referral programmes are often the best place to start to learn about this.
What?
This goes back to the theme of trust that we talked about up front
What are people going to refer to their friends and do they trust it?
Are they going to refer your brand or your products? What are they going to be telling their friends about?
It sounds obvious but you need to think through the type of conversations that your customers are going to be having and whether they’ll share it.
Before trying to start pushing word of mouth and referrals, you need to take an honest look as to whether customers have a positive perception of your brand and that they trust it.
How?
Understanding how customers actually want to interact with their friends is really important.
And within that you need to recognise the power of offline.
Jonah Berger, found that 93% of word of mouth is offline and only 7% is social media.
So you need to let people share where is most natural to them.
When we set up Mention Me, we realised this and so one of our early innovations was to let people share in the real world, offline.
We recognised that a lot of people were talking about brands at the school gates, over a coffee or a beer or with their colleagues over lunch.
Sharing a link was unlikely to work.
We let people share just by using our name.
Why?
The why is the most interesting question?
It’s here that you get in to social psychology.
There are 5 factors that make a difference
Now let’s bring this to life with some real world examples
We’ve worked with Farfetch for the last four years and they are amazing for social capital.
Fashion is great for showing off
Take De Mellier - lovely luxury bags. A new bag will garner compliments, and each compliment should be turned into a referral.
The best place to start with word of mouth is a referral programme
It lets you actively manage and optimise the channel and test how you get your messages across