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Personal Details
Name: Ikedinma Gloria Ukamaka
Matric Number: NOU221143835
Study Centre: Abuja Model Centre
Programme: B.Sc. Public Health
Phone Number: 0703 197 4793
Email: nou221143835@noun.edu.ng
Incubation Centre: North Central
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6
2
3
4
5
Problem Definition
Innovativeness of the proposed
solution
Feasibility of the proposed
solution
SWOT Analysis and strategies
Financial Analysis and
sustainability
Potential Impact and
Sustainability
6
2
3
4
5
Problem Definition
This situation contributes to several challenges:
1. Limited Dining Choices: The absence of diverse, high-quality
fast-food options in the area leaves residents and tourists with
few selections for a quick and enjoyable meal.
2. Environmental Impact: Many fast-food restaurants in the
region rely heavily on single-use plastic packaging, leading to
increased pollution and environmental degradation.
3. Health and Quality Concerns: Some fast-food outlets may not
prioritize the use of fresh and locally sourced ingredients,
raising concerns about the quality and healthiness of their
offerings.
4. Community Well-being: The lack of support for local suppliers
and sustainable practices adversely affects the economic growth
of the community.
Gloria Fast Foods seeks to address these problems by providing a
broad menu of delicious and eco-friendly fast-food options that
cater to various tastes and preferences while supporting the local
community and implementing sustainable practices.
Executive Summary
Gloria Fast Foods is a thriving fast-food venture located in [Abuja,
Nigeria]. Our mission is to provide convenient, delicious, and
affordable fast food to our community, while adhering to
sustainable practices and supporting local suppliers. Our vision is
to become a beloved food destination known for its quality,
service, and commitment to sustainability.
Vision, Mission, and Objectives
Vision: To be the preferred fast-food destination in [Abuja] for
both locals and visitors, recognized for our exceptional food
quality and sustainability efforts.
Mission: To deliver tasty and affordable fast food while
implementing sustainable and eco-friendly practices, supporting
local suppliers, and creating a positive impact on the community.
Objectives:
1. Open and successfully run three branches within three years.
2. Achieve a 30% reduction in single-use plastic waste by the end
of the second year.
3. Develop a loyal customer base with a 20% growth in returning
customers in the first year.
In Abuja, Nigeria, there is a notable lack of convenient and affordable dining options for residents and visitors. People are often left with limited
choices for a quick and satisfying meal. Moreover, many existing fast-food establishments do not prioritize sustainability and eco-friendly practices,
resulting in excessive plastic waste and environmental harm.
Innovativeness
1. Sustainable Practices: Unlike traditional fast-food chains, Gloria
Fast Foods places a strong emphasis on eco-friendly practices.
We aim to minimize our environmental footprint by using
biodegradable packaging, recycling waste, and sourcing
ingredients locally to reduce transportation emissions.
2. Diverse Menu: We offer an innovative and diverse menu that
caters to various dietary preferences and restrictions. From
vegan and vegetarian options to gluten-free selections, our
menu ensures that everyone can find a delicious and nutritious
meal.
3. Efficient Ordering: Gloria Fast Foods leverages the latest
technology to streamline the ordering process. We offer
convenient mobile app and online ordering options, reducing
waiting times and providing a seamless customer experience.
4. Community Engagement: In a novel approach, we actively
engage with the local community by sourcing ingredients from
nearby farms and collaborating with local food producers. This
not only supports local businesses but also ensures the freshest
and highest-quality ingredients in our dishes.
5. Sustainable Sourcing: Our commitment to sustainable sourcing
extends beyond supporting local producers. We actively seek
out suppliers who follow ethical and environmentally
responsible practices, reinforcing our dedication to
sustainability.
• These innovative features collectively position Gloria Fast Foods
as a groundbreaking and transformative venture in the fast-food
industry. By redefining fast food with a focus on sustainability,
diversity, and community engagement, we aim to set new
standards and inspire change within the industry and beyond.
Product and Service Description
Gloria Fast Foods offers a diverse menu, including burgers,
sandwiches, salads, and refreshing beverages. Our
emphasis is on using locally sourced, fresh ingredients to
create mouthwatering meals. We also provide takeaway
and delivery services for maximum customer convenience.
Current Stage of Business
We are in the initial phase of establishing our first fast-food
restaurant, set to open in [Month, Year].
Support or Technical Devices
To streamline operations, we will employ an efficient Point
of Sale (POS) system, a reliable delivery management
platform, and a user-friendly website and mobile app for
online orders and reservations.
Gloria Fast Foods is driven by a commitment to reinvent the fast-food industry by integrating innovation into every aspect of its operations.
Our unique and pioneering approach to fast food is characterized by several key innovations:
Feasibility
1. Market Feasibility:
1. Market Research: Extensive market research has been conducted
to understand consumer preferences, local demand, and potential
competitors. The research shows a strong appetite for a fast-food
restaurant with an emphasis on quality, sustainability, and
diversity.
2. Target Audience: Our analysis has identified a target audience of
local residents, students, professionals, and health-conscious
individuals who seek diverse, sustainable, and convenient dining
options.
2. Operational Feasibility:
1. Location Selection: We have secured a strategic location with high
foot traffic and proximity to our target market. The location is in
line with our business objectives and marketing strategy.
2. Supply Chain: Partnerships have been established with local
suppliers and farmers to ensure a consistent and sustainable
source of ingredients. This promotes freshness and aligns with our
eco-friendly commitment.
3. Financial Feasibility:
1. Startup Capital: The required startup capital has been estimated at
₦1,500,000. This includes funds for equipment, rent, initial salaries,
and marketing.
2. Income Projections: Based on market research and industry
benchmarks, we anticipate monthly revenues that are expected to
grow steadily over time. Our estimated income and profit
projections align with our financial goals.
4. Legal and Regulatory Feasibility:
1. Compliance: We have adhered to all legal and regulatory
requirements, including obtaining the necessary permits and
licenses to operate a food establishment.
2. Food Safety Standards: Our operations strictly follow food safety
and hygiene regulations to ensure the well-being of our customers
and the integrity of our brand.
Organizational Structure and Team Experience
• Founder/CEO: Ikedinma Gloria ukamaka – 5 Years experience
• Head Chef: Edet Abasi - 14 Years culinary experience
• Operations Manager: Johnson Alfred – 7 Years experience
• Marketing Manager: Stella Edward - 3 Years marketing
experience]
• Customer Service Representatives: Joy & Amaka - 4 Years
customer service expertise
Competitive Analysis
Our competitors include established fast-food chains, local
eateries, and food delivery platforms. While we face competition,
our commitment to sustainability, local sourcing, and unique
flavors sets us apart.
Gloria Fast Foods has undergone a comprehensive feasibility analysis to evaluate the practicality and viability of our business concept. This analysis
spans various aspects of our venture, ensuring that we can successfully establish and operate our fast-food business. The key elements of this
feasibility study are as follows:
SWOT Analysis & Strategies
SWOT Analysis & Strategies
Strengths Strategies
Sustainable practices
Promote eco-friendly efforts to
attract conscious customers.
Local sourcing of ingredients
Highlight support for local
suppliers in marketing
campaigns.
Market Strategies
• Engage in local advertising
campaigns and collaborations
with influencers.
• Introduce loyalty programs to
retain customers.
• Emphasize community
involvement and
sustainability efforts in
marketing.
Weaknesses Strategies
Limited brand recognition
Invest in local advertising and
social media presence.
Opportunities Strategies
Growing demand for fast
food
Expand the menu to cater to
diverse tastes and
preferences.
Threats Strategies
Intense competition
Offer competitive pricing and
loyalty programs.
Financial Analysis & Sustainability
| Startup Capital Needed: ₦1,500,000
Fixed Costs (Monthly) Estimated Prices
Rent ₦100,000
Equipment and Furniture ₦400,000
Salaries ₦300,000
Utilities ₦50,000
Working Capital (Monthly) Estimated Prices
Marketing and Promotion ₦80,000
Miscellaneous ₦20,000
Average Monthly Estimate of Output Estimated Prices
Monthly Revenue ₦900,000
Profit ₦200,000 (estimated)
Gross Margin per Month 22.22% (estimated)
Break-even Analysis:
•Break-even Point Calculation: ₦620,000 (estimated)
•Months to Break-even: 3 months (estimated)
Potential Impact and Sustainability
At Gloria Fast Foods, we recognize that our actions today have a profound impact
on tomorrow. Our commitment to sustainability extends to the potential impact
we aim to create and the strategies we employ to ensure long-term sustainability.
Here's a closer look at the potential impact and sustainability initiatives at Gloria
Fast Foods:
1. Reducing Environmental Impact:
•Less Plastic Waste: Our immediate goal is to reduce single-use plastic waste by 30%
within two years. We are implementing eco-friendly packaging and encouraging
customers to make sustainable choices. This aligns with SDG 12 (Responsible
Consumption and Production) by minimizing waste and encouraging responsible
consumption.
2. Community and Economic Growth:
•Supporting Local Suppliers: By sourcing ingredients from local suppliers and nearby
farmers, we directly contribute to the economic growth of our community. This
practice aligns with SDG 8 (Decent Work and Economic Growth) and fosters
prosperity in our region.
3. Fostering a Greener Future:
•Eco-Friendly Operations: Our day-to-day operations follow eco-friendly practices in
waste management, energy consumption, and water usage. This not only reduces
our environmental impact but also promotes sustainability and a greener future in
[City, Nigeria].
4. Creating Awareness:
•We are dedicated to educating our customers and community about the
importance of sustainable practices. We believe that informed consumers make
responsible choices, contributing to a more sustainable future.
5. Continuous Improvement:
•We are committed to ongoing improvement in our sustainability efforts. This
includes regular assessments of our practices and exploring new ways to minimize
our environmental footprint.

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GLORIA FAST FOODS RESTAURANTS BUSINESS.pptx

  • 1. Personal Details Name: Ikedinma Gloria Ukamaka Matric Number: NOU221143835 Study Centre: Abuja Model Centre Programme: B.Sc. Public Health Phone Number: 0703 197 4793 Email: nou221143835@noun.edu.ng Incubation Centre: North Central 1 6 2 3 4 5 Problem Definition Innovativeness of the proposed solution Feasibility of the proposed solution SWOT Analysis and strategies Financial Analysis and sustainability Potential Impact and Sustainability 6 2 3 4 5
  • 2. Problem Definition This situation contributes to several challenges: 1. Limited Dining Choices: The absence of diverse, high-quality fast-food options in the area leaves residents and tourists with few selections for a quick and enjoyable meal. 2. Environmental Impact: Many fast-food restaurants in the region rely heavily on single-use plastic packaging, leading to increased pollution and environmental degradation. 3. Health and Quality Concerns: Some fast-food outlets may not prioritize the use of fresh and locally sourced ingredients, raising concerns about the quality and healthiness of their offerings. 4. Community Well-being: The lack of support for local suppliers and sustainable practices adversely affects the economic growth of the community. Gloria Fast Foods seeks to address these problems by providing a broad menu of delicious and eco-friendly fast-food options that cater to various tastes and preferences while supporting the local community and implementing sustainable practices. Executive Summary Gloria Fast Foods is a thriving fast-food venture located in [Abuja, Nigeria]. Our mission is to provide convenient, delicious, and affordable fast food to our community, while adhering to sustainable practices and supporting local suppliers. Our vision is to become a beloved food destination known for its quality, service, and commitment to sustainability. Vision, Mission, and Objectives Vision: To be the preferred fast-food destination in [Abuja] for both locals and visitors, recognized for our exceptional food quality and sustainability efforts. Mission: To deliver tasty and affordable fast food while implementing sustainable and eco-friendly practices, supporting local suppliers, and creating a positive impact on the community. Objectives: 1. Open and successfully run three branches within three years. 2. Achieve a 30% reduction in single-use plastic waste by the end of the second year. 3. Develop a loyal customer base with a 20% growth in returning customers in the first year. In Abuja, Nigeria, there is a notable lack of convenient and affordable dining options for residents and visitors. People are often left with limited choices for a quick and satisfying meal. Moreover, many existing fast-food establishments do not prioritize sustainability and eco-friendly practices, resulting in excessive plastic waste and environmental harm.
  • 3. Innovativeness 1. Sustainable Practices: Unlike traditional fast-food chains, Gloria Fast Foods places a strong emphasis on eco-friendly practices. We aim to minimize our environmental footprint by using biodegradable packaging, recycling waste, and sourcing ingredients locally to reduce transportation emissions. 2. Diverse Menu: We offer an innovative and diverse menu that caters to various dietary preferences and restrictions. From vegan and vegetarian options to gluten-free selections, our menu ensures that everyone can find a delicious and nutritious meal. 3. Efficient Ordering: Gloria Fast Foods leverages the latest technology to streamline the ordering process. We offer convenient mobile app and online ordering options, reducing waiting times and providing a seamless customer experience. 4. Community Engagement: In a novel approach, we actively engage with the local community by sourcing ingredients from nearby farms and collaborating with local food producers. This not only supports local businesses but also ensures the freshest and highest-quality ingredients in our dishes. 5. Sustainable Sourcing: Our commitment to sustainable sourcing extends beyond supporting local producers. We actively seek out suppliers who follow ethical and environmentally responsible practices, reinforcing our dedication to sustainability. • These innovative features collectively position Gloria Fast Foods as a groundbreaking and transformative venture in the fast-food industry. By redefining fast food with a focus on sustainability, diversity, and community engagement, we aim to set new standards and inspire change within the industry and beyond. Product and Service Description Gloria Fast Foods offers a diverse menu, including burgers, sandwiches, salads, and refreshing beverages. Our emphasis is on using locally sourced, fresh ingredients to create mouthwatering meals. We also provide takeaway and delivery services for maximum customer convenience. Current Stage of Business We are in the initial phase of establishing our first fast-food restaurant, set to open in [Month, Year]. Support or Technical Devices To streamline operations, we will employ an efficient Point of Sale (POS) system, a reliable delivery management platform, and a user-friendly website and mobile app for online orders and reservations. Gloria Fast Foods is driven by a commitment to reinvent the fast-food industry by integrating innovation into every aspect of its operations. Our unique and pioneering approach to fast food is characterized by several key innovations:
  • 4. Feasibility 1. Market Feasibility: 1. Market Research: Extensive market research has been conducted to understand consumer preferences, local demand, and potential competitors. The research shows a strong appetite for a fast-food restaurant with an emphasis on quality, sustainability, and diversity. 2. Target Audience: Our analysis has identified a target audience of local residents, students, professionals, and health-conscious individuals who seek diverse, sustainable, and convenient dining options. 2. Operational Feasibility: 1. Location Selection: We have secured a strategic location with high foot traffic and proximity to our target market. The location is in line with our business objectives and marketing strategy. 2. Supply Chain: Partnerships have been established with local suppliers and farmers to ensure a consistent and sustainable source of ingredients. This promotes freshness and aligns with our eco-friendly commitment. 3. Financial Feasibility: 1. Startup Capital: The required startup capital has been estimated at ₦1,500,000. This includes funds for equipment, rent, initial salaries, and marketing. 2. Income Projections: Based on market research and industry benchmarks, we anticipate monthly revenues that are expected to grow steadily over time. Our estimated income and profit projections align with our financial goals. 4. Legal and Regulatory Feasibility: 1. Compliance: We have adhered to all legal and regulatory requirements, including obtaining the necessary permits and licenses to operate a food establishment. 2. Food Safety Standards: Our operations strictly follow food safety and hygiene regulations to ensure the well-being of our customers and the integrity of our brand. Organizational Structure and Team Experience • Founder/CEO: Ikedinma Gloria ukamaka – 5 Years experience • Head Chef: Edet Abasi - 14 Years culinary experience • Operations Manager: Johnson Alfred – 7 Years experience • Marketing Manager: Stella Edward - 3 Years marketing experience] • Customer Service Representatives: Joy & Amaka - 4 Years customer service expertise Competitive Analysis Our competitors include established fast-food chains, local eateries, and food delivery platforms. While we face competition, our commitment to sustainability, local sourcing, and unique flavors sets us apart. Gloria Fast Foods has undergone a comprehensive feasibility analysis to evaluate the practicality and viability of our business concept. This analysis spans various aspects of our venture, ensuring that we can successfully establish and operate our fast-food business. The key elements of this feasibility study are as follows:
  • 5. SWOT Analysis & Strategies SWOT Analysis & Strategies Strengths Strategies Sustainable practices Promote eco-friendly efforts to attract conscious customers. Local sourcing of ingredients Highlight support for local suppliers in marketing campaigns. Market Strategies • Engage in local advertising campaigns and collaborations with influencers. • Introduce loyalty programs to retain customers. • Emphasize community involvement and sustainability efforts in marketing. Weaknesses Strategies Limited brand recognition Invest in local advertising and social media presence. Opportunities Strategies Growing demand for fast food Expand the menu to cater to diverse tastes and preferences. Threats Strategies Intense competition Offer competitive pricing and loyalty programs.
  • 6. Financial Analysis & Sustainability | Startup Capital Needed: ₦1,500,000 Fixed Costs (Monthly) Estimated Prices Rent ₦100,000 Equipment and Furniture ₦400,000 Salaries ₦300,000 Utilities ₦50,000 Working Capital (Monthly) Estimated Prices Marketing and Promotion ₦80,000 Miscellaneous ₦20,000 Average Monthly Estimate of Output Estimated Prices Monthly Revenue ₦900,000 Profit ₦200,000 (estimated) Gross Margin per Month 22.22% (estimated) Break-even Analysis: •Break-even Point Calculation: ₦620,000 (estimated) •Months to Break-even: 3 months (estimated)
  • 7. Potential Impact and Sustainability At Gloria Fast Foods, we recognize that our actions today have a profound impact on tomorrow. Our commitment to sustainability extends to the potential impact we aim to create and the strategies we employ to ensure long-term sustainability. Here's a closer look at the potential impact and sustainability initiatives at Gloria Fast Foods: 1. Reducing Environmental Impact: •Less Plastic Waste: Our immediate goal is to reduce single-use plastic waste by 30% within two years. We are implementing eco-friendly packaging and encouraging customers to make sustainable choices. This aligns with SDG 12 (Responsible Consumption and Production) by minimizing waste and encouraging responsible consumption. 2. Community and Economic Growth: •Supporting Local Suppliers: By sourcing ingredients from local suppliers and nearby farmers, we directly contribute to the economic growth of our community. This practice aligns with SDG 8 (Decent Work and Economic Growth) and fosters prosperity in our region. 3. Fostering a Greener Future: •Eco-Friendly Operations: Our day-to-day operations follow eco-friendly practices in waste management, energy consumption, and water usage. This not only reduces our environmental impact but also promotes sustainability and a greener future in [City, Nigeria]. 4. Creating Awareness: •We are dedicated to educating our customers and community about the importance of sustainable practices. We believe that informed consumers make responsible choices, contributing to a more sustainable future. 5. Continuous Improvement: •We are committed to ongoing improvement in our sustainability efforts. This includes regular assessments of our practices and exploring new ways to minimize our environmental footprint.