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Global Opine Research
Panel Book
Global Opine Research is a research company with proprietary panels in 18 countries and more than 1 million
panellists. Our in-house technology solutions help us in effectively managing and utilizing our panellists across
different geographies. Our experienced project managers help clients ranging from global corporations to research
firms round the clock.
We constantly work on delivering quality samples and to avoid speeders and professional survey takers from
accessing the survey. The in-depth profiling helps us in reaching niche audiences.
We improvise our research panel capabilities by running industry specific recruitment campaigns through affiliate
networks, industry websites, recruitment agencies etc.
Request a panel quote or learn more about Global Opine Research bids@globalopine.com | www.globalopine.com
Global Opine Research Panel Introduction
China } Panel Size: 110,000
Language: Chinese
Age Range Census (%) Panel (%)
0-14 Years 17.10 4.00
15-24 Years 14.70 15.00
25-54 Years 47.20 58.00
55-64 Years 11.30 20.00
65 years & above 9.60 3.00
Gender Census (%) Panel (%)
Male 51.00 45.00
Female 49.00 55.00
Region Panel (%)
East China 37.00
North China 16.00
North East China 11.00
South Central China 36.00
Income Range Panel (%)
Less than 20,000 CNY 20.00
20,000 to 29,999 CNY 16.00
30,000 to 49,999 CNY 14.00
50,000 to 69,999 CNY 12.00
70,000 to 99,999 CNY 10.00
100,000 to 119,999 CNY 9.00
120,000 to 129,999 CNY 7.00
130,000 to 149,999 CNY 5.00
150,000 to 179,999 CNY 4.00
180,000 to 199,999 CNY 2.00
200,000 to 219,000 CNY 1.00
Hong Kong } Panel Size: 9,000
Language: Chinese and English
Age Range Census (%) Panel (%)
0-14 Years 12.10 1.00
15-24 Years 11.50 24.00
25-54 Years 46.90 73.00
55-64 Years 14.80 1.00
65 years & above 14.70 1.00
Gender Census (%) Panel (%)
Male 48.00 45.00
Female 52.00 55.00
Income Range Panel (%)
Less than 125,000 HKD 22.00
125,000 to 159,999 HKD 18.00
160,000 to 189,999 HKD 9.00
190,000 to 254,999 HKD 7.00
255,000 to 319,999 HKD 8.00
320,000 to 379,999 HKD 10.00
380,000 to 444,999 HKD 5.00
445,000 to 508,499 HKD 6.00
508,500 to 569,999 HKD 4.00
570,000 to 634,999 HKD 4.00
635,000 HKD or more 7.00
Region Panel (%)
Hong Kong Island 16.00
Kowloon 25.00
New territories 55.00
Outlying Islands 4.00
India } Panel Size: 250,000
Language: Hindi and English
Age Range Census (%) Panel (%)
0-14 Years 28.50 3.00
15-24 Years 18.10 26.00
25-54 Years 40.60 59.00
55-64 Years 7.00 10.00
65 years & above 5.80 2.00
Gender Census (%) Panel (%)
Male 51.00 40.00
Female 49.00 60.00
Region Panel (%)
East 8.00
North 25.00
North Central 10.00
North Eastern 2.00
Southern 30.00
Western 25.00
Income Range Panel (%)
Less than Rs 30,000 23.00
Rs 30,000 to Rs 49,999 17.00
Rs 50,000 to Rs 99,999 10.00
Rs 1,00,000 to Rs 1,49,999 10.00
Rs 1,50,000 to Rs 1,99,999 8.00
Rs 2,00,000 to Rs 2,99,999 5.00
Rs 3,00,000 to Rs 4,99,999 6.00
Rs 5,00,000 to Rs 6,99,999 5.00
Rs 7,00,000 to Rs 9,99,999 5.00
Rs 10,00,000 to Rs 15,99,999 4.00
Rs 16,00,000 and above 7.00
Indonesia } Panel Size: 32,000
Language: Indonesian
Age Range Census (%) Panel (%)
0-14 Years 26.20 1.00
15-24 Years 17.10 19.00
25-54 Years 42.30 74.00
55-64 Years 7.90 6.00
65 years & above 6.50 0
Gender Census (%) Panel (%)
Male 50.00 49.00
Female 50.00 51.00
Income Range Panel (%)
Less than 2,500,000 IDR 35.00
2,500,001 to 5,000,000 IDR 25.00
5,000,001 to 10,000,000 IDR 21.00
10,000,001 to 15,000,000 IDR 8.00
15,000,001 to 20,000,000 IDR 7.00
20,000,001 and above 4
Region Panel (%)
Sumatera Utara 4.00
Sumatera Barat 6.00
Riau 3.00
Kepulauan Riau 4.00
Jambi 2.00
Bengkulu 2.00
Sumatera Selatan 2.00
Lampung 2.00
Ibukota Jakarta 15.00
Banten 6.00
Jawa Barat 17.00
Jawa Tengah 14.00
Jawa Timur 14.00
Lesser Sunda Islands 4.00
Borneo 3.00
Others 2.00
Japan } Panel Size: 25,000
Language: Japanese
Age Range Census (%) Panel (%)
0-14 Years 13.20 2.00
15-24 Years 9.70 21.00
25-54 Years 38.10 62.00
55-64 Years 13.20 14.00
65 years & above 25.80 1.00
Gender Census (%) Panel (%)
Male 49.00 56.00
Female 51.00 44.00
Region Panel (%)
Chubu 15.00
Chugoku 8.00
Hokkaido 7.00
Kanto 41.00
Kinki 19.00
Thohuku 6.00
Others 4.00
Income Range Panel (%)
1,500,000 JPY or less 9.00
1,500,001 JPY to 3,000,000 JPY 14.00
3,000,001 JPY to 4,000,000 JPY 16.00
4,000,001 JPY to 5,000,000 JPY 16.00
5,000,001 JPY to 6,000,000 JPY 7.00
6,000,001 JPY to 8,000,000 JPY 14.00
8,000,001 JPY to 10,000,000 JPY 9.00
10,000,001 JPY to 13,000,000 JPY 7.00
13,000,001 JPY to 15,000,000 JPY 4.00
15,000,001 JPY to 20,000,000 JPY 3.00
20,000,001 JPY and above 1.00
Malaysia } Panel Size: 15,000
Language: Malaysian and English
Age Range Census (%) Panel (%)
0-14 Years 28.80 2.00
15-24 Years 16.90 14.00
25-54 Years 41.20 56.00
55-64 Years 7.60 26.00
65 years & above 5.50 2.00
Gender Census (%) Panel (%)
Male 51.00 42.00
Female 49.00 58.00
Income Range Panel (%)
Less than 20,000 Ringgit 40.00
20,000 to 34,999 Ringgit 30.00
35,000 to 49,999 Ringgit 14.00
50,000 to 99,999 Ringgit 12.00
100,000 Ringgit or above 4.00
Region Panel (%)
Selangor 16.00
Wilayah Persekutuan K Lumpur 10.00
Johor 10.00
Sabah 9.00
Kedah 9.00
Pahang 6.00
Perak 7.00
Kelantan 8.00
Terengganu 6.00
Melaka 4.00
Sarawak 4.00
Negeri Sembilan 3.00
Pinang 4.00
Putrajaya 4.00
Philippines } Panel Size: 28,000
Language: Filipino
Age Range Census (%) Panel (%)
0-14 Years 33.70 2.00
15-24 Years 19.00 15.00
25-54 Years 37.00 68.00
55-64 Years 5.80 15.00
65 years & above 4.50 0
Gender Census (%) Panel (%)
Male 50.00 49.00
Female 50.00 51.00
Region Panel (%)
Metro Manila 25.00
Luzon 28.00
Visayas 26.00
Mindanao 21.00
Income Range Panel (%)
Less than 5,000 PHP 23.00
5,000 to 9,999 PHP 15.00
10,000 to 14,999 PHP 10.00
15,000 to 19,999 PHP 10.00
20,000 to 29,999 PHP 8.00
30,000 to 39,999 PHP 5.00
40,000 to 59,999 PHP 6.00
60,000 to 99,999 PHP 5.00
100,000 to 149,999 PHP 5.00
150,000 to 199,999 PHP 4.00
200,000 to 499,999 PHP 5.00
500,000 to 999,999 PHP 2.00
1,000,000 PHP or above 2.00
Singapore } Panel Size: 10,000
Language: English
Age Range Census (%) Panel (%)
0-14 Years 13.40 6.00
15-24 Years 17.80 19.00
25-54 Years 50.30 60.00
55-64 Years 10.00 12.00
65 years & above 8.50 3.00
Gender Census (%) Panel (%)
Male 49.00 45.00
Female 51.00 55.00
Ethnicity Panel (%)
Chinese 55.00
Malay 18.00
Indian 17.00
Other Ethnicity 10.00
Income Range Panel (%)
Less than 30,000 SGD 30.00
30,000 to 39,999 SGD 14.00
40,000 to 49,999 SGD 11.00
50,000 to 59,999 SGD 10.00
60,000 to 69,999 SGD 8.00
70,000 to 79,999 SGD 5.00
80,000 to 89,999 SGD 6.00
90,000 to 99,999 SGD 5.00
100,000 to 129,999 SGD 5.00
130,000 to 159,999 SGD 4.00
160,000 SGD or above 2.00
Taiwan } Panel Size: 15,000
Language: Mandarin
Age Range Census (%) Panel (%)
0-14 Years 14.00 3.00
15-24 Years 13.40 22.00
25-54 Years 47.40 67.00
55-64 Years 13.20 7.00
65 years & above 12.00 1.00
Gender Census (%) Panel (%)
Male 50.00 48.00
Female 50.00 52.00
Income Range Panel (%)
Less than 180.000 NTD 17.00
180.000 to 269.999 NTD 15.00
270.000 to 314.999 NTD 10.00
315.000 to 429.999 NTD 8.00
430.000 to 539.999 NTD 7.00
540.000 to 674.999 NTD 9.00
675.000 to 809.999 NTD 9.00
810.000 to 1.099.999 NTD 5.00
1.100.000 to 1.349.999 NTD 5.00
1.350.000 to 1.619.999 NTD 4.00
1.620.000 to 1.899.999 NTD 7.00
1.900.000 to 2.159.999 NTD 2.00
2.160.000 and above 2.00
Thailand } Panel Size: 22,000
Language: Thai
Age Range Census (%) Panel (%)
0-14 Years 17.60 1.00
15-24 Years 15.00 26.00
25-54 Years 46.90 71.00
55-64 Years 10.90 2.00
65 years & above 9.50 0.00
Gender Census (%) Panel (%)
Male 50.00 51.00
Female 50.00 49.00
Income Range Panel (%)
Less than 70,000 Baht 30.00
70,001 to 135,000 Baht 25.00
135,001 to 200,000 Baht 5.00
200,001 to 265,000 Baht 8.00
265,001 to 330,000 Baht 7.00
330,001 to 395,000 Baht 2.00
395,001 to 460,000 Baht 2.00
460,001 to 525,000 Baht 4.00
525,001 to 590,000 Baht 4.00
590,001 to 655,000 Baht 3.00
655,001 to 900,000 Baht 4.00
900,001 Baht or above 6.00
Region Panel (%)
Central Thailand 40.00
Eastern Thailand 15.00
Northeastern Thailand 13.00
Northern Thailand 32.00
Korea } Panel Size: 60,000
Language: Korean
Age Range Census (%) Panel (%)
0-14 Years 14.10 2.00
15-24 Years 13.50 20.00
25-54 Years 47.40 65.00
55-64 Years 12.40 12.00
65 years & above 12.70 1.00
Gender Census (%) Panel (%)
Male 49.00 45.00
Female 51.00 55.00
Income Range Panel (%)
Less than 20 Million Won 20.00
20 to 30 Million Won 20.00
30 to 40 Million Won 18.00
40 to 50 Million Won 13.00
50 to 60 Million Won 10.00
60 to 70 Million Won 6.00
70 to 80 Million Won 5.00
80 to 90 Million Won 4.00
90 to 1 Billion Won 3.00
1 Billion Won or more 1.00Region Panel (%)
Seoul 31.00
Gyeonggi-do 22.00
Incheon Metropolitan City 6.00
Busan Metropolitan City 7.00
Gwangju Metropolitan City 7.00
Others 27.00
USA } Panel Size: 210,000
Language: English
Age Range Census (%) Panel (%)
0-14 Years 19.40 1.00
15-24 Years 13.70 28.00
25-54 Years 39.90 64.00
55-64 Years 12.60 5.00
65 years & above 14.50 2.00
Gender Census (%) Panel (%)
Male 49.00 45.00
Female 51.00 55.00
Income Range Panel (%)
Less than $15,000 10.00
$15,000 to $24,999 14.00
$25,000 to $34,999 11.00
$35,000 to $44,999 10.00
$45,000 to $54,999 9.00
$55,000 to $64,999 7.00
$65,000 to $74,999 10.00
$75,000 to $84,999 6.00
$85,000 to $94,999 4.00
$95,000 to $124,999 5.00
$125,000 to $199,999 5.00
$200,000 or more 3.00
Prefer not to say 6.00
Region Panel (%)
Midwest 21.40
Northeast 15.90
South 39.90
West 22.60
Canada } Panel Size: 30,000
Language: English & French
Age Range Census (%) Panel (%)
0-14 Years 13.40 4.00
15-24 Years 17.80 15.00
25-54 Years 50.30 58.00
55-64 Years 10.00 20.00
65 years & above 8.50 3.00
Gender Census (%) Panel (%)
Male 51.00 56.00
Female 49.00 44.00
Income Range Panel (%)
Less than $15,000 10.00
$15,000 to $24,999 17.00
$25,000 to $34,999 10.00
$35,000 to $44,999 12.00
$45,000 to $54,999 9.00
$55,000 to $64,999 6.00
$65,000 to $74,999 6.00
$75,000 to $84,999 6.00
$85,000 to $94,999 6.00
$95,000 to $124,999 4.00
$125,000 to $199,999 4.00
$200,000 or more 1.00
Prefer not to say 9.00
Region Panel (%)
Atlantic Canada 7.0
British Colombia 8.00
Ontario 48.00
Prairie Provinces 9.00
Quebec 23.00
Territories 5.00
Germany } Panel Size: 20,000
Language: German
Age Range Census (%) Panel (%)
0-14 Years 13.00 5.00
15-24 Years 10.60 31.00
25-54 Years 41.70 48.00
55-64 Years 13.60 15.00
65 years & above 21.10 1.00
Gender Census (%) Panel (%)
Male 49.00 39.00
Female 51.00 61.00
Income Range Panel (%)
Less than 15,000 EUR 20.00
15,000 to 19,999 EUR 9.00
20,000 to 29,999 EUR 14.00
30,000 to 39,999 EUR 14.00
40,000 to 49,999 EUR 12.00
50,000 to 59,999 EUR 11.00
60,000 to 69,999 EUR 2.00
70,000 to 89,999 EUR 2.00
90,000 to 99,999 EUR 1.00
100,000 to 149,999 EUR 1.00
150,000 to 199,999 EUR 1.00
200,000 to 249,000 EUR 0.00
250,000 or more 1.00
Prefer not to say 12.00
Region Panel (%)
East 24.00
Middle 10.00
North 10.00
South 25.00
West 31.00
Italy } Panel Size: 25,000
Language: Italian
Age Range Census (%) Panel (%)
0-14 Years 13.80 8.00
15-24 Years 9.80 25.00
25-54 Years 43.00 60.00
55-64 Years 12.40 6.00
65 years & above 21.00 1.00
Gender Census (%) Panel (%)
Male 49.00 45.00
Female 51.00 55.00
Income Range Panel (%)
Less than 15,000 EUR 25.00
15,000 to 19,999 EUR 15.00
20,000 to 29,999 EUR 12.00
30,000 to 39,999 EUR 11.00
40,000 to 49,999 EUR 12.00
50,000 to 59,999 EUR 7.00
60,000 to 69,999 EUR 5.00
70,000 to 79,999 EUR 4.00
80,000 to 89,999 EUR 2.00
90,000 to 99,999 EUR 1.00
100,000 to 149,999 EUR 0.00
150,000 to 199,000 EUR 1.00
200,000 to 249,000 0.00
250,000 EUR or more 0.00
Prefer not to say 5.00
Region Panel (%)
Centre 19.00
North East 15.00
North West 28.00
South 38.00
Ukraine } Panel Size: 10,000
Language: Ukrainian
Age Range Census (%) Panel (%)
0-14 Years 14.00 5.00
15-24 Years 11.50 24.00
25-54 Years 45.00 70.00
55-64 Years 13.60 1.00
65 years or
above
15.90 0.00
Gender Census (%) Panel (%)
Male 46.00 56.00
Female 54.00 44.00
United Kingdom }
Count
Panel Size: 80,000
Language: English
Age Range Census (%) Panel (%)
0-14 Years 17.30 7.00
15-24 Years 12.60 42.00
25-54 Years 41.00 28.00
55-64 Years 11.50 20.00
65 years & above 17.50 3.00
Gender Census (%) Panel (%)
Male 51.00 58.00
Female 49.00 42.00
Region Panel (%)
Midlands and Wales 19.00
North and Scotland 25.00
Northern Ireland 7.00
South 49.00
Income Range Panel (%)
Less than £10000 20.00
£10,000 to £14,999 18.00
£15,000 to £19,999 10.00
£20,000 to £29,999 10.00
£30,000 to £39,999 12.00
£40,000 to £49,999 9.00
£50,000 to £59,999 2.00
£60,000 to £69,999 6.00
£70,000 to £79,999 5.00
£80,000 to £89,999 3.00
£90,000 to £99,999 3.00
£100,000 to £149,999 1.00
£150,000 to £199,999 1.00
£200,000 or more 0.00
Australia } Panel Size: 50,000
Language: English
Age Range Census (%) Panel (%)
0-14 Years 18.00 6.00
15-24 Years 13.30 21.00
25-54 Years 41.80 50.00
55-64 Years 11.80 17.00
65 years & above 15.10 6.00
Gender Census (%) Panel (%)
Male 50.00 58.00
Female 50.00 42.00
Global Opine Research
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Pocket 3 Sector 14, Dwarka, New Delhi, India 110078
Phone +91 (0)11-4905-5625 | www.globalopine.com | info@globalopine.com

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Global Opine Research Panel Book

  • 2. Global Opine Research is a research company with proprietary panels in 18 countries and more than 1 million panellists. Our in-house technology solutions help us in effectively managing and utilizing our panellists across different geographies. Our experienced project managers help clients ranging from global corporations to research firms round the clock. We constantly work on delivering quality samples and to avoid speeders and professional survey takers from accessing the survey. The in-depth profiling helps us in reaching niche audiences. We improvise our research panel capabilities by running industry specific recruitment campaigns through affiliate networks, industry websites, recruitment agencies etc. Request a panel quote or learn more about Global Opine Research bids@globalopine.com | www.globalopine.com Global Opine Research Panel Introduction
  • 3. China } Panel Size: 110,000 Language: Chinese Age Range Census (%) Panel (%) 0-14 Years 17.10 4.00 15-24 Years 14.70 15.00 25-54 Years 47.20 58.00 55-64 Years 11.30 20.00 65 years & above 9.60 3.00 Gender Census (%) Panel (%) Male 51.00 45.00 Female 49.00 55.00 Region Panel (%) East China 37.00 North China 16.00 North East China 11.00 South Central China 36.00 Income Range Panel (%) Less than 20,000 CNY 20.00 20,000 to 29,999 CNY 16.00 30,000 to 49,999 CNY 14.00 50,000 to 69,999 CNY 12.00 70,000 to 99,999 CNY 10.00 100,000 to 119,999 CNY 9.00 120,000 to 129,999 CNY 7.00 130,000 to 149,999 CNY 5.00 150,000 to 179,999 CNY 4.00 180,000 to 199,999 CNY 2.00 200,000 to 219,000 CNY 1.00
  • 4. Hong Kong } Panel Size: 9,000 Language: Chinese and English Age Range Census (%) Panel (%) 0-14 Years 12.10 1.00 15-24 Years 11.50 24.00 25-54 Years 46.90 73.00 55-64 Years 14.80 1.00 65 years & above 14.70 1.00 Gender Census (%) Panel (%) Male 48.00 45.00 Female 52.00 55.00 Income Range Panel (%) Less than 125,000 HKD 22.00 125,000 to 159,999 HKD 18.00 160,000 to 189,999 HKD 9.00 190,000 to 254,999 HKD 7.00 255,000 to 319,999 HKD 8.00 320,000 to 379,999 HKD 10.00 380,000 to 444,999 HKD 5.00 445,000 to 508,499 HKD 6.00 508,500 to 569,999 HKD 4.00 570,000 to 634,999 HKD 4.00 635,000 HKD or more 7.00 Region Panel (%) Hong Kong Island 16.00 Kowloon 25.00 New territories 55.00 Outlying Islands 4.00
  • 5. India } Panel Size: 250,000 Language: Hindi and English Age Range Census (%) Panel (%) 0-14 Years 28.50 3.00 15-24 Years 18.10 26.00 25-54 Years 40.60 59.00 55-64 Years 7.00 10.00 65 years & above 5.80 2.00 Gender Census (%) Panel (%) Male 51.00 40.00 Female 49.00 60.00 Region Panel (%) East 8.00 North 25.00 North Central 10.00 North Eastern 2.00 Southern 30.00 Western 25.00 Income Range Panel (%) Less than Rs 30,000 23.00 Rs 30,000 to Rs 49,999 17.00 Rs 50,000 to Rs 99,999 10.00 Rs 1,00,000 to Rs 1,49,999 10.00 Rs 1,50,000 to Rs 1,99,999 8.00 Rs 2,00,000 to Rs 2,99,999 5.00 Rs 3,00,000 to Rs 4,99,999 6.00 Rs 5,00,000 to Rs 6,99,999 5.00 Rs 7,00,000 to Rs 9,99,999 5.00 Rs 10,00,000 to Rs 15,99,999 4.00 Rs 16,00,000 and above 7.00
  • 6. Indonesia } Panel Size: 32,000 Language: Indonesian Age Range Census (%) Panel (%) 0-14 Years 26.20 1.00 15-24 Years 17.10 19.00 25-54 Years 42.30 74.00 55-64 Years 7.90 6.00 65 years & above 6.50 0 Gender Census (%) Panel (%) Male 50.00 49.00 Female 50.00 51.00 Income Range Panel (%) Less than 2,500,000 IDR 35.00 2,500,001 to 5,000,000 IDR 25.00 5,000,001 to 10,000,000 IDR 21.00 10,000,001 to 15,000,000 IDR 8.00 15,000,001 to 20,000,000 IDR 7.00 20,000,001 and above 4 Region Panel (%) Sumatera Utara 4.00 Sumatera Barat 6.00 Riau 3.00 Kepulauan Riau 4.00 Jambi 2.00 Bengkulu 2.00 Sumatera Selatan 2.00 Lampung 2.00 Ibukota Jakarta 15.00 Banten 6.00 Jawa Barat 17.00 Jawa Tengah 14.00 Jawa Timur 14.00 Lesser Sunda Islands 4.00 Borneo 3.00 Others 2.00
  • 7. Japan } Panel Size: 25,000 Language: Japanese Age Range Census (%) Panel (%) 0-14 Years 13.20 2.00 15-24 Years 9.70 21.00 25-54 Years 38.10 62.00 55-64 Years 13.20 14.00 65 years & above 25.80 1.00 Gender Census (%) Panel (%) Male 49.00 56.00 Female 51.00 44.00 Region Panel (%) Chubu 15.00 Chugoku 8.00 Hokkaido 7.00 Kanto 41.00 Kinki 19.00 Thohuku 6.00 Others 4.00 Income Range Panel (%) 1,500,000 JPY or less 9.00 1,500,001 JPY to 3,000,000 JPY 14.00 3,000,001 JPY to 4,000,000 JPY 16.00 4,000,001 JPY to 5,000,000 JPY 16.00 5,000,001 JPY to 6,000,000 JPY 7.00 6,000,001 JPY to 8,000,000 JPY 14.00 8,000,001 JPY to 10,000,000 JPY 9.00 10,000,001 JPY to 13,000,000 JPY 7.00 13,000,001 JPY to 15,000,000 JPY 4.00 15,000,001 JPY to 20,000,000 JPY 3.00 20,000,001 JPY and above 1.00
  • 8. Malaysia } Panel Size: 15,000 Language: Malaysian and English Age Range Census (%) Panel (%) 0-14 Years 28.80 2.00 15-24 Years 16.90 14.00 25-54 Years 41.20 56.00 55-64 Years 7.60 26.00 65 years & above 5.50 2.00 Gender Census (%) Panel (%) Male 51.00 42.00 Female 49.00 58.00 Income Range Panel (%) Less than 20,000 Ringgit 40.00 20,000 to 34,999 Ringgit 30.00 35,000 to 49,999 Ringgit 14.00 50,000 to 99,999 Ringgit 12.00 100,000 Ringgit or above 4.00 Region Panel (%) Selangor 16.00 Wilayah Persekutuan K Lumpur 10.00 Johor 10.00 Sabah 9.00 Kedah 9.00 Pahang 6.00 Perak 7.00 Kelantan 8.00 Terengganu 6.00 Melaka 4.00 Sarawak 4.00 Negeri Sembilan 3.00 Pinang 4.00 Putrajaya 4.00
  • 9. Philippines } Panel Size: 28,000 Language: Filipino Age Range Census (%) Panel (%) 0-14 Years 33.70 2.00 15-24 Years 19.00 15.00 25-54 Years 37.00 68.00 55-64 Years 5.80 15.00 65 years & above 4.50 0 Gender Census (%) Panel (%) Male 50.00 49.00 Female 50.00 51.00 Region Panel (%) Metro Manila 25.00 Luzon 28.00 Visayas 26.00 Mindanao 21.00 Income Range Panel (%) Less than 5,000 PHP 23.00 5,000 to 9,999 PHP 15.00 10,000 to 14,999 PHP 10.00 15,000 to 19,999 PHP 10.00 20,000 to 29,999 PHP 8.00 30,000 to 39,999 PHP 5.00 40,000 to 59,999 PHP 6.00 60,000 to 99,999 PHP 5.00 100,000 to 149,999 PHP 5.00 150,000 to 199,999 PHP 4.00 200,000 to 499,999 PHP 5.00 500,000 to 999,999 PHP 2.00 1,000,000 PHP or above 2.00
  • 10. Singapore } Panel Size: 10,000 Language: English Age Range Census (%) Panel (%) 0-14 Years 13.40 6.00 15-24 Years 17.80 19.00 25-54 Years 50.30 60.00 55-64 Years 10.00 12.00 65 years & above 8.50 3.00 Gender Census (%) Panel (%) Male 49.00 45.00 Female 51.00 55.00 Ethnicity Panel (%) Chinese 55.00 Malay 18.00 Indian 17.00 Other Ethnicity 10.00 Income Range Panel (%) Less than 30,000 SGD 30.00 30,000 to 39,999 SGD 14.00 40,000 to 49,999 SGD 11.00 50,000 to 59,999 SGD 10.00 60,000 to 69,999 SGD 8.00 70,000 to 79,999 SGD 5.00 80,000 to 89,999 SGD 6.00 90,000 to 99,999 SGD 5.00 100,000 to 129,999 SGD 5.00 130,000 to 159,999 SGD 4.00 160,000 SGD or above 2.00
  • 11. Taiwan } Panel Size: 15,000 Language: Mandarin Age Range Census (%) Panel (%) 0-14 Years 14.00 3.00 15-24 Years 13.40 22.00 25-54 Years 47.40 67.00 55-64 Years 13.20 7.00 65 years & above 12.00 1.00 Gender Census (%) Panel (%) Male 50.00 48.00 Female 50.00 52.00 Income Range Panel (%) Less than 180.000 NTD 17.00 180.000 to 269.999 NTD 15.00 270.000 to 314.999 NTD 10.00 315.000 to 429.999 NTD 8.00 430.000 to 539.999 NTD 7.00 540.000 to 674.999 NTD 9.00 675.000 to 809.999 NTD 9.00 810.000 to 1.099.999 NTD 5.00 1.100.000 to 1.349.999 NTD 5.00 1.350.000 to 1.619.999 NTD 4.00 1.620.000 to 1.899.999 NTD 7.00 1.900.000 to 2.159.999 NTD 2.00 2.160.000 and above 2.00
  • 12. Thailand } Panel Size: 22,000 Language: Thai Age Range Census (%) Panel (%) 0-14 Years 17.60 1.00 15-24 Years 15.00 26.00 25-54 Years 46.90 71.00 55-64 Years 10.90 2.00 65 years & above 9.50 0.00 Gender Census (%) Panel (%) Male 50.00 51.00 Female 50.00 49.00 Income Range Panel (%) Less than 70,000 Baht 30.00 70,001 to 135,000 Baht 25.00 135,001 to 200,000 Baht 5.00 200,001 to 265,000 Baht 8.00 265,001 to 330,000 Baht 7.00 330,001 to 395,000 Baht 2.00 395,001 to 460,000 Baht 2.00 460,001 to 525,000 Baht 4.00 525,001 to 590,000 Baht 4.00 590,001 to 655,000 Baht 3.00 655,001 to 900,000 Baht 4.00 900,001 Baht or above 6.00 Region Panel (%) Central Thailand 40.00 Eastern Thailand 15.00 Northeastern Thailand 13.00 Northern Thailand 32.00
  • 13. Korea } Panel Size: 60,000 Language: Korean Age Range Census (%) Panel (%) 0-14 Years 14.10 2.00 15-24 Years 13.50 20.00 25-54 Years 47.40 65.00 55-64 Years 12.40 12.00 65 years & above 12.70 1.00 Gender Census (%) Panel (%) Male 49.00 45.00 Female 51.00 55.00 Income Range Panel (%) Less than 20 Million Won 20.00 20 to 30 Million Won 20.00 30 to 40 Million Won 18.00 40 to 50 Million Won 13.00 50 to 60 Million Won 10.00 60 to 70 Million Won 6.00 70 to 80 Million Won 5.00 80 to 90 Million Won 4.00 90 to 1 Billion Won 3.00 1 Billion Won or more 1.00Region Panel (%) Seoul 31.00 Gyeonggi-do 22.00 Incheon Metropolitan City 6.00 Busan Metropolitan City 7.00 Gwangju Metropolitan City 7.00 Others 27.00
  • 14. USA } Panel Size: 210,000 Language: English Age Range Census (%) Panel (%) 0-14 Years 19.40 1.00 15-24 Years 13.70 28.00 25-54 Years 39.90 64.00 55-64 Years 12.60 5.00 65 years & above 14.50 2.00 Gender Census (%) Panel (%) Male 49.00 45.00 Female 51.00 55.00 Income Range Panel (%) Less than $15,000 10.00 $15,000 to $24,999 14.00 $25,000 to $34,999 11.00 $35,000 to $44,999 10.00 $45,000 to $54,999 9.00 $55,000 to $64,999 7.00 $65,000 to $74,999 10.00 $75,000 to $84,999 6.00 $85,000 to $94,999 4.00 $95,000 to $124,999 5.00 $125,000 to $199,999 5.00 $200,000 or more 3.00 Prefer not to say 6.00 Region Panel (%) Midwest 21.40 Northeast 15.90 South 39.90 West 22.60
  • 15. Canada } Panel Size: 30,000 Language: English & French Age Range Census (%) Panel (%) 0-14 Years 13.40 4.00 15-24 Years 17.80 15.00 25-54 Years 50.30 58.00 55-64 Years 10.00 20.00 65 years & above 8.50 3.00 Gender Census (%) Panel (%) Male 51.00 56.00 Female 49.00 44.00 Income Range Panel (%) Less than $15,000 10.00 $15,000 to $24,999 17.00 $25,000 to $34,999 10.00 $35,000 to $44,999 12.00 $45,000 to $54,999 9.00 $55,000 to $64,999 6.00 $65,000 to $74,999 6.00 $75,000 to $84,999 6.00 $85,000 to $94,999 6.00 $95,000 to $124,999 4.00 $125,000 to $199,999 4.00 $200,000 or more 1.00 Prefer not to say 9.00 Region Panel (%) Atlantic Canada 7.0 British Colombia 8.00 Ontario 48.00 Prairie Provinces 9.00 Quebec 23.00 Territories 5.00
  • 16. Germany } Panel Size: 20,000 Language: German Age Range Census (%) Panel (%) 0-14 Years 13.00 5.00 15-24 Years 10.60 31.00 25-54 Years 41.70 48.00 55-64 Years 13.60 15.00 65 years & above 21.10 1.00 Gender Census (%) Panel (%) Male 49.00 39.00 Female 51.00 61.00 Income Range Panel (%) Less than 15,000 EUR 20.00 15,000 to 19,999 EUR 9.00 20,000 to 29,999 EUR 14.00 30,000 to 39,999 EUR 14.00 40,000 to 49,999 EUR 12.00 50,000 to 59,999 EUR 11.00 60,000 to 69,999 EUR 2.00 70,000 to 89,999 EUR 2.00 90,000 to 99,999 EUR 1.00 100,000 to 149,999 EUR 1.00 150,000 to 199,999 EUR 1.00 200,000 to 249,000 EUR 0.00 250,000 or more 1.00 Prefer not to say 12.00 Region Panel (%) East 24.00 Middle 10.00 North 10.00 South 25.00 West 31.00
  • 17. Italy } Panel Size: 25,000 Language: Italian Age Range Census (%) Panel (%) 0-14 Years 13.80 8.00 15-24 Years 9.80 25.00 25-54 Years 43.00 60.00 55-64 Years 12.40 6.00 65 years & above 21.00 1.00 Gender Census (%) Panel (%) Male 49.00 45.00 Female 51.00 55.00 Income Range Panel (%) Less than 15,000 EUR 25.00 15,000 to 19,999 EUR 15.00 20,000 to 29,999 EUR 12.00 30,000 to 39,999 EUR 11.00 40,000 to 49,999 EUR 12.00 50,000 to 59,999 EUR 7.00 60,000 to 69,999 EUR 5.00 70,000 to 79,999 EUR 4.00 80,000 to 89,999 EUR 2.00 90,000 to 99,999 EUR 1.00 100,000 to 149,999 EUR 0.00 150,000 to 199,000 EUR 1.00 200,000 to 249,000 0.00 250,000 EUR or more 0.00 Prefer not to say 5.00 Region Panel (%) Centre 19.00 North East 15.00 North West 28.00 South 38.00
  • 18. Ukraine } Panel Size: 10,000 Language: Ukrainian Age Range Census (%) Panel (%) 0-14 Years 14.00 5.00 15-24 Years 11.50 24.00 25-54 Years 45.00 70.00 55-64 Years 13.60 1.00 65 years or above 15.90 0.00 Gender Census (%) Panel (%) Male 46.00 56.00 Female 54.00 44.00
  • 19. United Kingdom } Count Panel Size: 80,000 Language: English Age Range Census (%) Panel (%) 0-14 Years 17.30 7.00 15-24 Years 12.60 42.00 25-54 Years 41.00 28.00 55-64 Years 11.50 20.00 65 years & above 17.50 3.00 Gender Census (%) Panel (%) Male 51.00 58.00 Female 49.00 42.00 Region Panel (%) Midlands and Wales 19.00 North and Scotland 25.00 Northern Ireland 7.00 South 49.00 Income Range Panel (%) Less than £10000 20.00 £10,000 to £14,999 18.00 £15,000 to £19,999 10.00 £20,000 to £29,999 10.00 £30,000 to £39,999 12.00 £40,000 to £49,999 9.00 £50,000 to £59,999 2.00 £60,000 to £69,999 6.00 £70,000 to £79,999 5.00 £80,000 to £89,999 3.00 £90,000 to £99,999 3.00 £100,000 to £149,999 1.00 £150,000 to £199,999 1.00 £200,000 or more 0.00
  • 20. Australia } Panel Size: 50,000 Language: English Age Range Census (%) Panel (%) 0-14 Years 18.00 6.00 15-24 Years 13.30 21.00 25-54 Years 41.80 50.00 55-64 Years 11.80 17.00 65 years & above 15.10 6.00 Gender Census (%) Panel (%) Male 50.00 58.00 Female 50.00 42.00
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