Localization as a part of the videogame industry. World potential and actual markets. Presented at GDC Localization Summit March 2010, San Francisco.

1. Largest Public Game Companies

2. Sales by Geography, Public Filings Longer bars indicate over-concentration in particular geographic markets. By these measures, Nintendo is the most internationally diverse of the eight companies listed.

4. 30% of European sales are to UK (per T2 filings, other companies did not break out individual parts of Europe).

5. 10% of Continental European sales are English SKUs.

6. 100% of Asian sales are localized.

8. Sources Nintendo, Annual Report 2009, Kyoto Audit Corporation auditors. June 26, 2009. Electronic Arts, Annual Report (Form 10-K) 2009. KPMG auditor. May 21, 2009. Activision/Blizzard, Annual Report (Form 10-K) 2008. PricewaterhouseCoopers auditor. Feb. 27, 2009. Konami, Annual Report (Form 20-F) 2009. KPMG auditor. July 31, 2009. Square Enix, Annual Report 2009. Ernst & Young auditors. July 2009. Take-Two Interactive, Annual Report (Form 10-K) 2009. Ernst & Young auditor. Dec. 18, 2009. THQ, Inc., Annual Report (Form 10-K) 2009. Deloitte & Touche auditor. May 22, 2009. Capcom, Annual Report 2009. PricewaterhouseCoopers auditor. August 5, 2009. GDP Market Data from Economic Research Services, USDA, 2007. Quebec GDP Data from Canada Economic Development for Quebec Regions, Nov. 2008 Analysis by Apogee Communications. Additional information and sources will be available after the conference at: http://www.apogeecommunications.com/GDC2010 Contact: Edwin Steussy ©2010 Solon Enterprises, Inc.