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 For the purpose of making profitable marketing relationship it is very essential for marketers and
marketing students to understand Global Marketing Environment which actually surrounds all these
marketing relationships.
 The global marketing environment is changing very rapidly on the face of globe and competition among
different companies increasing with every successive day. So, all successful companies know the vital
importance of constantly watching changing global business environment. New changes are actually
opportunities for marketers but marketers should be updated with them only then they can direct and
utilize them according to company’s marketing strategy in company benefit.
 This is the era of survival of the fittest if a company will not adopt the modern changes of global
marketing environment that company will soon loose sales and move towards decline.
Global Marketing Environment
Globalization –
Turning the world
into one huge
market.
Several
Manufactu
ring
Locations
around the
world.
Ability to compete in
domestic market with
foreign competitors.
Diverse
Product
Offerings

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Global Environment.pptx

  • 1.  For the purpose of making profitable marketing relationship it is very essential for marketers and marketing students to understand Global Marketing Environment which actually surrounds all these marketing relationships.  The global marketing environment is changing very rapidly on the face of globe and competition among different companies increasing with every successive day. So, all successful companies know the vital importance of constantly watching changing global business environment. New changes are actually opportunities for marketers but marketers should be updated with them only then they can direct and utilize them according to company’s marketing strategy in company benefit.  This is the era of survival of the fittest if a company will not adopt the modern changes of global marketing environment that company will soon loose sales and move towards decline. Global Marketing Environment Globalization – Turning the world into one huge market. Several Manufactu ring Locations around the world. Ability to compete in domestic market with foreign competitors. Diverse Product Offerings