The document details a series of digital initiatives and projects aimed at enhancing online communication and engagement within a corporate environment, particularly for Target. Key contributions include developing user interfaces for digital magazines and creating interactive elements for corporate websites, aimed at improving user experience and cost efficiency. Notable projects involved custom galleries, video modules, and the evolution of digital video messaging to highlight business successes.

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2. LandingPage
ArticlePage
DigitalRED
Target’sflagshipteam member
magazine,RED,eagerlyawaited
acrossthecompanyatstores,
distributioncentersandHQdesk
drops,wasinneedofadigital
refreshforanonlineaudienceof50k.
TToaddinteractivevalueand
eliminateprintingcosts,ourteam
builtasecure,custom,responsive
userinterfacetoservearticles
andfeaturesprovidedbyour
communicationsteam,while
addingextendedcontentsuch
asvideoandimagegalleries.asvideoandimagegalleries.
Myrolesincludedthedevelopment
andimplementationofthis
extendedcontentforseveralissues,
inpartnershipwithourgraphic
designersanddevteam.

3. InnovativeUIElements
SurpriseandDelight
NationalMeetings
Mycontributions:theTick-Tock
countdownclock(webpagetopright),
apong-stylegame(popupbelow),
plustonsofvideohighlightsandan
accordionkeymessagepage,each
withbranded,customizedscripting.
Eachyearoureventsandcommuni-
cationsteamspulloutallthestops
toshowcasebusinessplansto
arena-sizedcrowdseagertohear
thelateststrategies.Ofcourse,
awebsiteisincluded:inthiscase,
ShaSharePointwithcontenteditorsections.

4. parallaxpositioningandavarietyof
mediainmodalwindows.Mycontribution
includeddesigningandbuildingthe
graphics-richcarouselsandvideo
moduleswithinthedailycontentpanels.
Target’s2013holidayseasonfeatured
acelebrationofrecentmultichannel
marketingsuccesseswiththisdigital
calendar,asingle-pagesiteoffering
treatslikeanimatedornaments,
25DaysofMultichannelAdventCalendar

5. CorporateCelebration
withTimelineandVideos
EarlyinTarget’sfirstforayinto
internationalmarkets,business
opportunitieswerepromising,
illustratedherewithaselectionof
videosandeventmilestones.
It’sarich,bilingualwebsite
withhighvisibilityacwithhighvisibilityacrosstwo
sovereignlands.
Mycontributiontothiswebsiteis
thedevelopmentofthecustom
gallery-stylevideomodule(above)
andvariousaspectsoftheinteractive
timeline(left),suchasUIresearch
andcontentupdates.Distributionwas
tonearly75kcorporateintranetusers.tonearly75kcorporateintranetusers.

6. Whileneverimplemented,thisproject
neverthelessgavemeanappreciation
foruserinterfaceelementsuniqueto
digitalmagazinesontouch-enabled
devices,aswellasaperspectiveonhow
fartheAdobeframeworkcould
bepushed.bepushed.
Oneofthemostdelightfulprojects
I’vehadthepleasuretotackleis
acompletedigitalmagazineproof
ofconceptusingAdobe’sDigital
PublishingSuitetools,offeringa
tablet-optimizedreadingexperience
usedbymajormagazinepublishers.usedbymajormagazinepublishers.
DigitalMagazineProofofConcept

7. VideoonDemandPlayerThemes
Custom TemplatesperPyramid
CorporateOnlineVideoPlayerBranding
Throughoutthemid-2000decade,
Target’sonlinevideoformonthlyexecutive
messagingevolvedfrom asimpleslide
showtorobustvideostorieshighlighting
team wins.
Helpingleadthisevolution,oneofmy
manydigitalrolesfocusedoncreating
fully-brandedgraphicalthemesviaHTML
andWindowsMediaplayerscripting,
inparternshipwithourcreativeleadership.