The document discusses how the combination of mobile and social media has changed content by allowing it to appear on multiple screens and be personalized based on a user's location and social connections. It notes that this "mashup" adds important context and that content providers must manage content across different interfaces, personalize it based on location, and make it social.

1. Managing The Mashup of Mobile
& Social Content
Stefan Schinkel
E: s.schinkel@onehippo.com
T: @stefanschinkel
IN: linkedin.com/in/stefanschinkel
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3. Mashups Have Changed
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4. Mashups Have Changed
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6. Your content will be on
multiple screens
(Interface Mashups)
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18. Your Location will
Matter
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22. Let’s Get Personal
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25. ...and Social
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28. What Did We Just Do?
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29. We Added Context!
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30. Thank You
More about Hippo:
www.onehippo.com
www.onehippo.org
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