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AVin Action
MISSION CONTROL
UNDERSTANDING THE INTRICACIES
                                                                                        Protection,” designed to prevent users from pirating


OF A DIGITAL MEDIA GENIE
                                                                                        high-definition programming.
                                                                                            “Let’s say you’re trying to show content from a single
                                                                                        Blu-ray player on two displays,” Griffes explains. “It

by Don Kreski
                                                                                        works fine on one display, but as soon as you plug in the
                                                                                        second both go black. Or perhaps in a multi-display sit-




                                         G
                                                                                        uation, the first 16 you plug in work fine, but with the
                                                                                        17th you turn into a pumpkin. With standard HDMI
                                                                                        components, you don’t really have any way of knowing
                                                      lobal Forex Trading (GFT) is a    why that happens.”
                                                      currency trading company or           The problem, most likely, is that the Blu-ray player
                                                      “foreign exchange” (forex)        you’ve chosen does not support enough HDCP keys. Enter
                                                      provider. Forex is an extremely   in Crestron’s DigitalMedia solution. “If you are using
                                       high volume, low margin, high stress business.   DigitalMedia, you can open up Crestron Toolbox and find
                                       Unlike trading in stocks and bonds, there are    out why something doesn’t work when you think it
                                       no central exchanges. GFT facilitates direct     should.” Toolbox checks device status, detects network
                                       client to client trades through their DealBook   devices, sets network IDs, logs error messages, and provides
                                       software trading platform. According to Kirk     a wide range of diagnostic and communications tools, giv-
Reception area at                      Griffes, Systems Engineer and Programmer for     ing you real-time feedback on any problem it uncovers. It
Global Forex Trading
                                       the Grand Rapids, Michigan branch of             also configures all the audio processing and video switch-




             BLUEWATER
             TECHNOLOGIES
             bluewatertech.com


   info
             CRESTRON
             crestron.com
             GLOBAL FOREX
             TRADING
                                       Bluewater Technologies, technology is a key      ing features of Crestron products installed in a system.
             gftforex.com              component to GFT’s success. Connectivity,            Another major issue Toolbox addresses is EDID
             HDMI                      however, particularly HDMI, can be tricky.       handshaking, the ability for an HDMI source device to
             hdmi.org                  Perhaps the biggest source of frustration is     communicate with the display and supply the proper
                                       HDCP, or “High-Bandwidth Digital Content         signal. “The display says, ‘I can show these resolutions’




34      N O V E M B E R 2 0 1 0 | avtechnologyonline.com
The boardroom at Global Forex Trading




  and the source, usually a computer source, says                                                                                          to launch the firmware
  ‘here you go’ and sends out the best resolution                                                                                          update in the field, rather
  supported.”                                                                                                                              than back at your office.
      In a matrix switching situation, it can happen                                                                                       Once you have everything
  that the handshake does not occur and the com-                                                                                           connected, it’s a one-button
  puter shuts off its monitor output. If this is the                                                                                       process, but it can take time.
  case, it will not activate it again until you reboot.                                                                                    For a very large system, it can
  In most cases, DigitalMedia keeps that handshake        nent-based system, and the rest will be down-             take as long as two to four hours. “Start the update,
  active. If for some reason you lose it, Toolbox will    graded from HD to standard definition. “So,               go to lunch and come back,” Griffes suggests.
  tell you immediately, so you know what to do.           truthfully, any system we design now should                   Once the firmware is updated, “you can do

  SIGNAL STABILITY AND
                                                          either be digital or allow for expandability into         your HDCP and data rate check, and assuming

  MANAGEMENT
                                                          the digital world,” Griffes says.                         you’ve learned how to make the connectors cor-

                                                          OPTIMIZING THE SYSTEM
                                                                                                                    rectly, that takes maybe five minutes,” Griffes
  Another major issue that DigitalMedia solves is                                                                   says. After that, load your programming into the
  confusion over distance limitations. As cable           It’s no secret that Griffes appreciates (and rec-         system, then start tweaking and fine tuning.
  runs get longer, DigitalMedia becomes not only          ommends) the DigitalMedia system, but he says                 Don Kreski is president of Kreski Marketing
  more cost-effective, but also solves the bigger         the first time he used it, he didn’t completely           Consultants, Inc. What’s your opinion of
  issues, according to Griffes.                           understand how to implement it properly. Even             HDMI? Weigh in on the debate by emailing
      “The rule of thumb for HDMI is that the sig-        though proper installation is covered in                  AVTIntern@nbmedia.com.
  nal will be stable for 15 meters or about 50 feet,”     Crestron’s online training, he feels there are


                                                                                                                       KEY ELEMENTS / / /
  Griffes notes. “Using larger gauge wires, you can       some points worth emphasizing.


                                                                                                                       FOR THE END USER
  extend that a little more, but with copper wire              First, you have to use the proper cable. The
  there’s a point where the signal is not there. And      DigitalMedia cable is not the same as CAT5 or
  sometimes when it’s not, it’s not obvious why.”         CAT6; if you attempt to use one of them, either

                                                                                                                       NETWORK IMPACT
  DigitalMedia will carry a signal up to 150 feet         resolution or distance will be severely limited.
  without repeaters, 450 feet with repeaters, and         “This is super CAT cable, shielded all the way               GFT refurbished an existing building,
  after that Crestron has its CresFiber fiber optic       down and able to carry a higher bandwidth than               rather than starting from scratch. It was
                                                                                                                       very helpful to be able to run only one set
                                                                                                                       of wires in some places. It made it possi-
  solution that supports up to 1000 feet. Toolbox         anything else available,” Griffes says.

                                                                                                                       ble to use the space we had without hav-
  tells you when you reach your limit.                         Second, you need to learn how to make the

                                                                                                                       ing to make architectural changes. Using
      You may ask if it would make sense, especially      connectors correctly, and this is where Griffes had
  for smaller systems, to avoid HDMI completely and       trouble on his first installation. “This is something        category-type cable eliminated the need
  send your HD signals over component connections.        new. It’s not a common connector style,” he                  to make changes to the structure to
                                                                                                                       accommodate the large conduits that
                                                                                                                       would have been necessary to carry HD
      That’s a bad idea, Griffes says, because of the     explains. “The most similar connector is a CAT6a,

                                                                                                                       signals over component cables.
  “analog sunset” that will take place at the end of      but it’s not a 6a. It turns out, too, that if you put a
  2010. There are two issues here, both a result of       CAT5 tester on it, the tester might say it’s okay,
  regulatory changes.                                     but it still might not pass that high bandwidth.”            ROI
      First, after December 31, no manufacturer                Griffes says making the connectors is not dif-          We wanted to be able to handle any
                                                                                                                       kind of media in high definition:
                                                                                                                       detailed high-resolution images from
  will be allowed to introduce a Blu-ray player,          ficult, but you need to understand how they’re

                                                                                                                       our software, videoconferencing, TV
  cable box, satellite receiver or other video com-       different than other connectors. “The best thing

                                                                                                                       news, even entertainment media, and
  ponent using an analog output to carry a high           I found was to watch the video online, look
  definition signal. Any existing devices must be         through the manual, and just make sure that the              Blu-ray down in our cafe area. It’s also
  phased out of production by the end of 2013.            shield makes contact with the shielded connec-               true that time is of the essence in this
                                                                                                                       business. You will make it or break it
                                                                                                                       based on how quickly you can make
      Second, starting on January 1, 2011, software       tor. When you do go through and set up the sys-

                                                                                                                       decisions; our systems have to work.
  producers will be allowed to include an “Image          tem, Crestron Toolbox gives you a data rate
  Constraint Token” which will disable the trans-         check. If you don’t get 6.75 gigabits per second,
  mission of HD signals over component outputs.           then more than likely there’s something wrong                EASE OF USE
  Some content may not play at all on a compo-            with your connectors.”                                       Anyone in the company might potentially
                                                                                                                       use these AV systems. We’re not all IT

moreonline
                                                                                                                       people. We don’t want a meeting with a
                                                                              Third, there’s a firmware update

                                                                                                                       high value client to crash because the
                                                                          that must be done correctly and at

                                                                                                                       person leading it is not a computer genius.
                                                                          the proper time. “The most impor-
Watch a video about the ways tech-
                                                                          tant thing is to make sure that every
 nology has transformed the day to                                        Crestron component is connected              —Eric Johns, IT Facilities Coordinator,
       day trading experience at the
                                                                                                                       Global Forex Trading
   New York Stock Exchange. Visit
                                                                          and installed before you start the
    avtechnologyonline.com/nov10.                                         download.” For that reason, it’s best




                                                                                                     avtechnologyonline.com | N O V E M B E R 2 0 1 0                35

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Gft Avt 11 10

  • 1. AVin Action MISSION CONTROL UNDERSTANDING THE INTRICACIES Protection,” designed to prevent users from pirating OF A DIGITAL MEDIA GENIE high-definition programming. “Let’s say you’re trying to show content from a single Blu-ray player on two displays,” Griffes explains. “It by Don Kreski works fine on one display, but as soon as you plug in the second both go black. Or perhaps in a multi-display sit- G uation, the first 16 you plug in work fine, but with the 17th you turn into a pumpkin. With standard HDMI components, you don’t really have any way of knowing lobal Forex Trading (GFT) is a why that happens.” currency trading company or The problem, most likely, is that the Blu-ray player “foreign exchange” (forex) you’ve chosen does not support enough HDCP keys. Enter provider. Forex is an extremely in Crestron’s DigitalMedia solution. “If you are using high volume, low margin, high stress business. DigitalMedia, you can open up Crestron Toolbox and find Unlike trading in stocks and bonds, there are out why something doesn’t work when you think it no central exchanges. GFT facilitates direct should.” Toolbox checks device status, detects network client to client trades through their DealBook devices, sets network IDs, logs error messages, and provides software trading platform. According to Kirk a wide range of diagnostic and communications tools, giv- Reception area at Griffes, Systems Engineer and Programmer for ing you real-time feedback on any problem it uncovers. It Global Forex Trading the Grand Rapids, Michigan branch of also configures all the audio processing and video switch- BLUEWATER TECHNOLOGIES bluewatertech.com info CRESTRON crestron.com GLOBAL FOREX TRADING Bluewater Technologies, technology is a key ing features of Crestron products installed in a system. gftforex.com component to GFT’s success. Connectivity, Another major issue Toolbox addresses is EDID HDMI however, particularly HDMI, can be tricky. handshaking, the ability for an HDMI source device to hdmi.org Perhaps the biggest source of frustration is communicate with the display and supply the proper HDCP, or “High-Bandwidth Digital Content signal. “The display says, ‘I can show these resolutions’ 34 N O V E M B E R 2 0 1 0 | avtechnologyonline.com
  • 2. The boardroom at Global Forex Trading and the source, usually a computer source, says to launch the firmware ‘here you go’ and sends out the best resolution update in the field, rather supported.” than back at your office. In a matrix switching situation, it can happen Once you have everything that the handshake does not occur and the com- connected, it’s a one-button puter shuts off its monitor output. If this is the process, but it can take time. case, it will not activate it again until you reboot. For a very large system, it can In most cases, DigitalMedia keeps that handshake nent-based system, and the rest will be down- take as long as two to four hours. “Start the update, active. If for some reason you lose it, Toolbox will graded from HD to standard definition. “So, go to lunch and come back,” Griffes suggests. tell you immediately, so you know what to do. truthfully, any system we design now should Once the firmware is updated, “you can do SIGNAL STABILITY AND either be digital or allow for expandability into your HDCP and data rate check, and assuming MANAGEMENT the digital world,” Griffes says. you’ve learned how to make the connectors cor- OPTIMIZING THE SYSTEM rectly, that takes maybe five minutes,” Griffes Another major issue that DigitalMedia solves is says. After that, load your programming into the confusion over distance limitations. As cable It’s no secret that Griffes appreciates (and rec- system, then start tweaking and fine tuning. runs get longer, DigitalMedia becomes not only ommends) the DigitalMedia system, but he says Don Kreski is president of Kreski Marketing more cost-effective, but also solves the bigger the first time he used it, he didn’t completely Consultants, Inc. What’s your opinion of issues, according to Griffes. understand how to implement it properly. Even HDMI? Weigh in on the debate by emailing “The rule of thumb for HDMI is that the sig- though proper installation is covered in AVTIntern@nbmedia.com. nal will be stable for 15 meters or about 50 feet,” Crestron’s online training, he feels there are KEY ELEMENTS / / / Griffes notes. “Using larger gauge wires, you can some points worth emphasizing. FOR THE END USER extend that a little more, but with copper wire First, you have to use the proper cable. The there’s a point where the signal is not there. And DigitalMedia cable is not the same as CAT5 or sometimes when it’s not, it’s not obvious why.” CAT6; if you attempt to use one of them, either NETWORK IMPACT DigitalMedia will carry a signal up to 150 feet resolution or distance will be severely limited. without repeaters, 450 feet with repeaters, and “This is super CAT cable, shielded all the way GFT refurbished an existing building, after that Crestron has its CresFiber fiber optic down and able to carry a higher bandwidth than rather than starting from scratch. It was very helpful to be able to run only one set of wires in some places. It made it possi- solution that supports up to 1000 feet. Toolbox anything else available,” Griffes says. ble to use the space we had without hav- tells you when you reach your limit. Second, you need to learn how to make the ing to make architectural changes. Using You may ask if it would make sense, especially connectors correctly, and this is where Griffes had for smaller systems, to avoid HDMI completely and trouble on his first installation. “This is something category-type cable eliminated the need send your HD signals over component connections. new. It’s not a common connector style,” he to make changes to the structure to accommodate the large conduits that would have been necessary to carry HD That’s a bad idea, Griffes says, because of the explains. “The most similar connector is a CAT6a, signals over component cables. “analog sunset” that will take place at the end of but it’s not a 6a. It turns out, too, that if you put a 2010. There are two issues here, both a result of CAT5 tester on it, the tester might say it’s okay, regulatory changes. but it still might not pass that high bandwidth.” ROI First, after December 31, no manufacturer Griffes says making the connectors is not dif- We wanted to be able to handle any kind of media in high definition: detailed high-resolution images from will be allowed to introduce a Blu-ray player, ficult, but you need to understand how they’re our software, videoconferencing, TV cable box, satellite receiver or other video com- different than other connectors. “The best thing news, even entertainment media, and ponent using an analog output to carry a high I found was to watch the video online, look definition signal. Any existing devices must be through the manual, and just make sure that the Blu-ray down in our cafe area. It’s also phased out of production by the end of 2013. shield makes contact with the shielded connec- true that time is of the essence in this business. You will make it or break it based on how quickly you can make Second, starting on January 1, 2011, software tor. When you do go through and set up the sys- decisions; our systems have to work. producers will be allowed to include an “Image tem, Crestron Toolbox gives you a data rate Constraint Token” which will disable the trans- check. If you don’t get 6.75 gigabits per second, mission of HD signals over component outputs. then more than likely there’s something wrong EASE OF USE Some content may not play at all on a compo- with your connectors.” Anyone in the company might potentially use these AV systems. We’re not all IT moreonline people. We don’t want a meeting with a Third, there’s a firmware update high value client to crash because the that must be done correctly and at person leading it is not a computer genius. the proper time. “The most impor- Watch a video about the ways tech- tant thing is to make sure that every nology has transformed the day to Crestron component is connected —Eric Johns, IT Facilities Coordinator, day trading experience at the Global Forex Trading New York Stock Exchange. Visit and installed before you start the avtechnologyonline.com/nov10. download.” For that reason, it’s best avtechnologyonline.com | N O V E M B E R 2 0 1 0 35