The document discusses readership data for Hemispheres, United Airlines' inflight magazine. It finds that 74% of United passengers read the magazine on flights, that readers spend over 28 minutes with each issue, and that frequent flyers who take an average of 7 round trips per year are frequent readers. The magazine's readership consists of a variety of demographic groups, including families with children, young adults aged 25-34, married couples, business leaders, pet owners, and those interested in travel information and inspiration. A significant portion of readers are also charitable, with many having volunteered or donated over $500 to charity.

1. Getting Social with
Readers of United Hemispheres share their travel experiences with us using
#Hemigram

2. Travelers love the inflight magazine…
Rebecca Rose Of all magazines,
Hemispheres is a monthly publication that
lands in my lap, frequently

3. Travelers love the inflight magazine…
74% OF UNITED
PASSENGERS WILL
READ THE
MAGAZINE ON ANY
ONE FLIGHT
Source: Global Passenger Survey, United, 2015

4. It’s their favorite…
“Back on the weekly grind, couldn't
imagine flying without my favorite
Hemispheres So witty, informative,
and fun! @united #hemigram

5. …they can’t wait to read it…
55% OF UNITED
PASSENGERS SEE
THE INFLIGHT
MAGAZINE AS PART
OF THEIR TICKET
PRICE
Source: Global Passenger Survey, United, 2015

6. …and they spend a lot of time with it
HEMISPHERES
READERS SPEND
OVER 28 MINS WITH
THE MAGAZINE
Source: GfK MRI, Spring 2015

7. Even after the flight!

8. Even after the flight!

9. Frequent flyers are frequent readers

10. Frequent flyers are frequent readers

11. Frequent flyers are frequent readers
HEMISPHERES
READERS TAKE AN
AVERAGE OF 7 ROUND
TRIPS A YEAR
Source: GfK MRI, Fall 2014

12. Real People: Real Engagement Excited Families

13. Real People: Real Engagement
26% OF UNITED
PASSENGERS HAVE
TRAVELED WITH A
CHILD IN THE LAST 12
MONTHS
Source: GfK MRI, Fall 2014
Excited Families

14. Real People: Real Engagement Young Adventurers

15. Real People: Real Engagement
20% OF UNITED
PASSENGERS
ARE 25 - 34
Source: GfK MRI, Fall 2014
Young Adventurers

16. Real People: Real Engagement Globetrotting Couples

17. Real People: Real Engagement
65% OF HEMISPHERES
READERS ARE MARRIED
Source: GfK MRI, Fall 2014
Globetrotting Couples

18. Real People: Real Engagement Business Leaders

19. Real People: Real Engagement
61% OF UNITED
PASSENGERS
ARE AT MANAGERIAL
LEVEL OR ABOVE
OVER 12% MADE
BUSINESS PURCHASE
DECISIONS OF OVER
$500,000 LAST YEAR
Source: GfK MRI, Fall 2014
Business Leaders

20. Real People: Real Engagement Animal Lovers

21. Real People: Real Engagement
63% OF HEMISPHERES
READERS OWN A PET
Source: GfK MRI, Fall 2014
Animal Lovers

22. Seeking Inspiration

23. Seeking Inspiration
86% OF HEMISPHERES
READERS LOOK FOR
TOURISM INFORMATION
IN THE MAGAZINE
78% OF READERS HAVE
ACTED ON AN ADVERT
THEY’VE SEEN IN
HEMISPHERES
Source: Global Passenger Survey, United, 2015

24. Stimulating Fun New Ideas

25. Interacting with our Advertisers

26. Interacting with our Advertisers
46% OF HEMISPHERES
READERS HAVE TAKEN A
PICTURE OF AN ADVERT
THAT’S INSPIRED THEM
IN THE MAGAZINE
Source: Global Passenger Survey, United, 2015

27. Making Life Changing Journeys

28. Making Life Changing Journeys
A THIRD OF UNITED
PASSENGERS HAVE
VOLUNTEERED FOR A
CHARITABLE CAUSE
28% HAVE DONATED
OVER $500 TO CHARITY
THIS YEAR
Source: Global Passenger Survey, United, 2015