The document discusses strategies for getting stakeholders engaged with social media marketing (#SSMM). It recommends five approaches: 1) scare them by highlighting how others are already participating, 2) delight them with optimized search results, 3) impress them with relevant statistics, 4) save them money by demonstrating analytics and insights, and 5) meet them in person while enjoying food. The key is to understand metrics, agree on what to measure, and put strategies in an accessible framework.

1. Getting Everyone on Board the
#SSMM Bus
Steven Flower > #ssmm > 17th Nov 2010

2. SSMM is a journey...
http://www.flickr.com/photos/elsie/202031037/

3. ...not everyone wants to go on
http://dilbert.com/strips/comic/2004-12-25/

4. ...or can go on!
http://dilbert.com/strips/comic/2010-09-13/

5. We've just started ours...!
http://www.plings.net/blog/

6. About Plings...

7. Plings is...

8. ...like a TV schedule
http://www.radiotimes.com

9. … but based upon aggregating data from lots of sources
http://www.kayak.com/

10. … but about youth clubs, sports centres and community stuff
http://www.flickr.com/photos/plings/3371086036/in/set-72157615596540377/

11. Whilst the end users are important...

12. Our key stakeholders are really people in government
http://www.youtube.com/watch?v=LxgH84jJKW4&feature=fvw

13. Five ways to engage your
stakeholders with #SSMM
Therefore, we need a plan

14. 1 – Scare them

15. People are talking right now

16. 2 – Delight them

17. The wonder of the well optimised SERP result!

18. 3 – Impress them

19. Stats can be useful when you understand them!

20. 4 – Save them Money

21. Analytics and Insights provide us with benchmarks

22. 5 – Meet them

23. Sounds obvious, but always useful!

24. You can even eat cakes!

25. But always..

26. Know your stuff

27. Be prepared to explain your numbers

28. Agree your metrics

29. http://www.youtube.com/watch?v=irjgfW0BIrw
Understand what to measure

30. Build a Matrix

31. http://edu.blogs.com/edublogs/2009/03/how-to-help-people-better-use-
the-net-go-to-them-let-them-copy-open-up.html
Put it in a framework

32. So:

33. Getting Everyone on Board the
#SSMM Bus
Five Ways to Get the Right People
on the Relevant #SSMM Bus, Just
as it Leaves...

34. Finished now. I probably need a sit down...
Thanks!
Any questions, ask now or
@stevieflow
steven@substance.coop
0161 244 5440