The document discusses key principles of gestalt theory and design including: the whole being greater than the sum of its parts; unity created through selecting and arranging visual elements for coherence; and harmony resulting from orderly relationships between parts. It also addresses repetition creating rhythm, movement and pattern; balance through equalizing visual weight on both sides or carefully juggling differing weights; and using techniques like the rule of thirds, focal points, scale and cropping to direct attention and create emphasis within a design.

2. GESTALT: The whole is GREATER than the sum of its parts.

3. UNITY: The artist selects, isolates and manipulates elements so they have visual coherence.

4. HARMONY: What the unifying principals create. Orderly, pleasing relationships between parts of the whole.

5. REPETITION of SIMILAR ELEMENTS: Creates a sense of movement .

6. REPETITION OF SIMILAR ELEMENTS: Also creates a sense of PATTERN .

7. REPETITION: The OVERALL image is more interesting than just one of its parts.

8. VARIETY: Varying elements slightly or drastically within a unified design contributes to harmony.

9. RHYTHM: Repetition of similar or varying elements also tends to set up a visual beat .

10. RHYTHM: Similar elements with similar or progressively changing intervals between them adds to an image’s harmony.

11. RHYTHM: Similar elements with similar or progressively changing intervals between them adds to a design’s harmony.

12. BALANCE: Equaling the visual weight of objects and spaces is the key to 2D harmony.

13. SYMMETRICAL BALANCE: Both sides of a design mirror each other.

14. ASYMMETRICAL BALANCE: Figures that differ in visual weight are carefully juggled to create the appearance of balance.

15. BALANCE: The “Rule of Thirds” can be followed (even loosely) to create balanced appeal.

16. HORIZONTAL BALANCE: The right and left sides are balanced, but not necessarily symmetrical.

17. VERTICAL BALANCE: The top and bottom are balanced (here in terms of SPACE) but are not necessarily symmetrical.

18. FOCAL POINT: To unify a design, emphasis is can be added around an area that compels the viewer’s eye to return to it again and again. Without a focal point, things can fall apart.

19. SCALE: Emphasis can be added by affecting the size of an image compared to its surroundings.

20. ECONOMY: Using only what is needed to create an intended effect, you can make normal things appear to be abstract or semi-abstract . Work this out with careful cropping .