Gentileza Gera Gentileza is a Portuguese phrase that means "kindness breeds kindness." The document advocates that acts of kindness and compassion towards others can help create a more just, peaceful and caring society as small kindnesses are paid forward between people in a never-ending cycle of goodwill. By choosing to be respectful, considerate and helpful to our fellow humans each day, we sow the seeds for a society defined by empathy, goodwill and human dignity for all.