8. General Electric
Case
▫ Case 1:
Discuss the importance of B-to-B
marketing and a strong B-to-B
brand to GE.
▫ Case 2:
Have “Imagination at Work,”
“Ecomagination,” and
“Healtymagination” successfully
communicated GE’s focus on its
newer endeavors? Why or why not?
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18. 1. Get out from your product world
and into humanity.
2. Share human experiences with
the world.
3. Fulfil the human experience
promise.
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How it worked?
20. Disclaimer
I am Sumit Rajan
Student at BITS Goa
You can find me at @sumit.rajan3001
This presentation is a part of my work
during an internship under
Professor Sameer
Mathur from IIM Lucknow.
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