This document contains data from the Gemius media research gemiusAudience from January 2011 to October 2014 about online media usage in Belarus. It shows that: - The number of unique online users (identified by cookies) grew from around 8 million in January 2011 to over 16 million in October 2014. - The average daily online audience increased by 26% from October 2011 to October 2012 and by 90% from October 2012 to October 2014. - During a typical workday, PCs are most commonly used in the morning and evening, while phones are most used mid-day. On weekends, PC use is higher in the morning while phone and tablet use increases in the evening.

1. 1
Уникальные пользователи (Cookies) – это не люди
• Источник: Gemius, медиаисследование gemiusAudience, 01/2011-10/2014, возраст 15-74
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
January 2011
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012
March 2012
April 2012
May 2012
June 2012
July 2012
August 2012
September 2012
October 2012
November 2012
December 2012
January 2013
February 2013
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
January 2014
February 2014
March 2014
April 2014
May 2014
June 2014
July 2014
August 2014
September 2014
October 2014
Real Users Cookies

2. 2
Рост дневной аудитории
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
10.2011 10.2012 10.2013 10.2014
Месячная аудитория Средняя дневная аудитория
• Источник: Gemius, медиаисследование gemiusAudience, 10/2011-10/2014, возраст 15-74
+26%
+90%

3. 3
Рабочий день – использование различных платформ в Беларуси
5 am 9 am 5 pm
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
PC Phones Tablet

4. 4
Выходной день – использование различных платформ в Беларуси
6 am 10 am 9 pm
9.00%
8.00%
7.00%
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
PC Phones Tablet

5. 5
Наши прямые клиенты по исследованию gemiusAudience в 2014