1. Geefpapier
Prepared by: Christophe Vergult, Managing Partner, InSites Consulting
Wouter Debuysscher, Consultant, InSites Consulting
For: Bram Ellens, Bart Van Aalst & Willem van Wijngaarden
December 19th, 2008

2. Methodology
From this year on, presents can be wrapped up in 2 ways: in ordinary wrapping
paper or in Geefpapier. The latter one means giving twice: give a gift, but at the
same time you donate to charity.
The purpose of this survey is determining whether or not the Dutch population is
open to such an idea.
Quantitave study:
Email invitation with a link to the the online questionnaire
Population and sampling:
Population: representative to the Dutch population 18-64
Sample frame: InSites panel (cfr. InSites Consulting presentation)
Quota: age & gender
Sample size: N= 404
© InSites Consulting
Geefpapier 2

3. Is Geefpapier more fun to give?
Q: Do you think it is nicer to wrap a gift in Geefpapier than to wrap it in ordinary wrapping paper?
A lot more fun 5% More fun for
More fun 32%
Neutral 45%
Not more fun 13%
Not more fun at all 6%
© InSites Consulting
N = 404 / F = None
Geefpapier 3

4. Do you consider Geefpapier?
Q: Would you consider wrapping a gift in Geefpapier?
Q: Would you consider buying a roll of Geefpapier to wrap your gifts?
Let it wrap Wrap it yourself
Certainly consider 6% Certainly consider 6%
Consider 42% Consider 40%
Neutral 25% Neutral 22%
Not consider 19% Not consider 25%
Certainly not consider 7% Certainly not consider 7%
© InSites Consulting
N = 404 / F = None
Geefpapier 4

5. Geefpapier = more money for charity?
Q: Would the euro you spend on Geefpapier be an extra euro for charity?
Geefpapier means extra money for charity!
Certainly (it is an extra
41%
euro)
More for charity
Probably 41%
Neutral 9%
Probably not 7%
Certainly not (it replaces
2%
an other euro)
© InSites Consulting
N = 237 / F = Only if probably or certainly consider Geefpapier
Geefpapier 5

6. Geefpapier occasions
Q: For which occasions would you wrap your gifts in Geefpapier?
Birthdays are seen as the best occasion to use Geefpapier. But also
many other occasions are appropriate to give Geefpapier.
Birthday 84%
Just because... 46%
Christmas 45%
Mother's day 36%
Father's day 32%
Marriage 30%
Birth 27%
Thinking of you/wishing
27%
you good luck
Saint Nicolas 24%
Valentine's day 14%
© InSites Consulting
N = 237 / F = Only if probably or certainly consider Geefpapier
Geefpapier 6

7. Which stores are appropriate?
Q: Which stores would be appropriate to offer Geefpapier?
Giftshops and bookstores are the number 1 selling channels. But also
Bijenkorf, perfumeries and music stores can offer Geefpapier.
Gift shops 72%
Book stores 71%
Bijenkorf 50%
Perfumery 45%
Music stores 44%
Jeweller 36%
Florist 35%
Bol.com 33%
Wehkamp 15%
Other 7%
© InSites Consulting
N = 404 / F = None
Geefpapier 7

8. Is Geefpapier attractive for stores?
Q: To what extent to you think a store that offers Geefpapier is more attractive than a store that doesn’t offer Geefpapier?
For almost 1 out 3 respondents, stores offering Geefpapier are more
attractive than stores that haven’t this offer.
A store offering
Geefpapier is a lot more 1%
attractive
Finds it more attractive
More attractive 10%
A bit more attractive 17%
A store with Geefpapier
is as attractive as an 71%
other one
© InSites Consulting
N = 404 / F = None
Geefpapier 8

9. Is Geefpapier a determinator?
Q: Could Geefpapier be a determinating factor in your choice for a specific store?
Geefpapier isn’t a determinating factor in the choice for a store, it
something extra.
Very determinating 0%
Determinating 4% determinating
Neutral 23%
Not determinating 40%
Not determinating at all 33%
© InSites Consulting
N = 404 / F = None
Geefpapier 9

10. What is the most fun?
Q: Could you indicate which of the possibilities listed below is the most fun?
Geefpapier is the second most fun way to give to charity ending after the
collecting-box, but before loteries and other charity causes.
Collecting-box 54%
Geefpapier 44% Most fun for
Lotery 37%
Paper of a homeless
20%
person
A remittance 19%
Membership via de Post 13%
Other 14%
© InSites Consulting
N = 404 / F = None
Geefpapier 10

11. What is nice about Geefpapier?
Q: What do you like about Geefpapier?
The best about Geefpapier is that you give twice, a gift but at the same
time also to charity.
I give 2 times: a gift and
44%
a donation to charity
The paper looks nice 25%
I give from a good feeling
23%
more than out of guilt
It is only 1 euro 22%
I show people I give to
16%
charity
Other 13%
© InSites Consulting
N = 404 / F = None
Geefpapier 11

12. Messages to Geefpapier
Q: Do you want to share something with Geefpapier?
Idea:
1 • Very good idea
• It is a success
• Nice initiative
Design:
2
• Offer different lay-out formats
• Geefpapier without the logo
• Produce it in an environmental friendly way
• More colours
List of suggestions
© InSites Consulting
N = 404 / F = None
Geefpapier 12

13. Contact details
Christophe Vergult
Director Customer Experience
Christophe.vergult@insites.eu
Tel. +32 9 269.15.06
Mobile +32 496 23.29.32
Wouter Debuysscher
Consultant
Wouter.debuysscher@insites.eu
Tel. +32 9 269.15.29 InSites Consulting
Mobile +32 478 63.24.29 Evergemsesteenweg 195
B-9032 Gent
Belgium
Tel. +32 9 269.15.00
Fax. +32 9 269.16.00
info@insites.eu
www.insites.eu
© InSites Consulting
Geefpapier 13