Uploaded byDiego Parada Herrera
GEA - Our Brands
GEA is a corporate brand that owns several educational brands including Back2School, Green Tag, Educamart, Aula24horas, and El Arca Editorial. These brands provide school supplies, uniforms, academic resources, and religious publications. Marketing at GEA involves gathering feedback, analyzing markets and indicators, maintaining brand blogs and social networks, and providing information to sales teams. The goal is to create happy customer experiences and support the brands and institutions they serve.
GEA - Our Brands
- 2. WHO WE ARE OUR BRANDS GEA BACK2SCHOOL GREEN TAG EDUCAMART AULA24HORAS EL ARCA AMERICAN BOOKSTORE MARKETING IN GEA
- 3.
- 4. Create many MISSION: happy buying experiences.
- 6. e rs to m u s C Institutions Leg ion of Ch rist
- 7. Creating happy buying experiences. Solving problems. Giving a good service. Customers
- 8. Fulfilling their needs. Solving problems. Bringing quality experience into the customer service. Institutions
- 9. Obtaining resources. Solvingproblems. Providing world class operational quality. Legion of Christ
- 10. Back Office IT Sales Web Finances Processes Marketing Operations
- 11. Sales distribution inGEA 8% 5% 4% 12% 71% Back2School Green Tag Educamart American Bookstore El Arca
- 12.
- 13. BRAND ARCHITECHTURE GEA American Bookstore School Solutions El Arca Aula24horas Back2School Distribution Educamart Publishing
- 14. Groups different bussinesslines and gives the a professional operation and growth
- 15.
- 16.
- 17. Is a corporatebrand. It is for internal and business use only. Our goal is never to let know this brand to the customers, it will never be a commercial brand. GEA
- 18. SIMILAR BRANDS /WORLDWIDE LEADERS GEA
- 19. Sells textbooks andschool supplies
- 20.
- 21. 97,2% 250 25,000 75,000 of ourorders are institutions calls received students delivered smooth B ack2S chool
- 22.
- 23. September 2010 Visits 3,000 3,000 1,500 1,500 0 0 Sep 6 Sep 13 Sep 20 Sep 27 Oct 4 Site Usage 30,064 Visits 38.75% Bounce Rate 372,666 Pageviews 00:08:28 Avg. Time on Site Visitors Overview 12.40 Pages/Visit 43.68% % New Visits B ack2S chool
- 24. July 2010 Visits 5,000 5,000 2,500 2,500 0 0 Jul 5 Jul 12 Jul 19 Jul 26 Site Usage 86,594 Visits 9.96% Bounce Rate 1,603,942 Pageviews 00:14:24 Avg. Time on Site 18.52 Pages/Visit 40.07% % New Visits B ack2S chool
- 25.
- 26. E-mail marketing B ack2S chool
- 27. B2S Income 2009 B2S Income 2010 29% 44% 56% 71% ack2S chool Legionary Schools Outside Schools B
- 28. SIMILAR BRANDS /WORLDWIDE LEADERS B ack2S chool
- 29. In 2011 Back2School willbe a whole new brand
- 30. We need tofind the new brand promise
- 31. We need toknow how to make the switch with our customers
- 32.
- 33.
- 34.
- 35. September 2010 Visits 2,000 2,000 1,000 1,000 0 0 Sep 6 Sep 13 Sep 20 Sep 27 Oct 4 Site Usage 15,572 Visits 22.40% Bounce Rate 237,047 Pageviews 00:09:42 Avg. Time on Site 15.22 Pages/Visit 27.22% % New Visits Gree n Tag
- 36.
- 37. SIMILAR BRANDS /WORLDWIDE LEADERS Gree n Tag
- 38. Strategic alliances thatget better prices
- 39. Papel Cómputo Mobiliario Mensajería Útiles Software Educ amart
- 40.
- 41. Communication, content andacademic assistance for school communities.
- 42.
- 44. SCHOOL SOLUTIONS New Brand Educamart (formerly Aula24horas Back2School)
- 45. Religion, human formationand scholar publications
- 46. El Arca Editorial
- 47. El Arca Editorial
- 48. El Arca Editorial
- 49. Produces and marketshuman and catholic formation books, CDs, DVDs and articles.
- 50. Representativ Bookstores Phone Website es and Events Distribution channels El Arca
- 51.
- 52. September 2010 Visits 200 200 100 100 0 0 Sep 6 Sep 13 Sep 20 Sep 27 Oct 4 Site Usage 2,792 Visits 43.27% Bounce Rate 16,470 Pageviews 00:04:42 Avg. Time on Site 5.90 Pages/Visit 71.78% % New Visits El Arca
- 53. Social Networks El Arca
- 54. Electronic newsletter El Arca
- 55. English books onsale
- 56.
- 57. is, indicators t analys m arke · Fe edb ack , ack b , ed blogs & m e social networks ark ·F et ors a na icat lysis loyalty, k, market analysis, ind sub-brands branding & , advertising indicators · Feedba brand public information & c dba ck, relations contents ma ·Fee r ket s tor salesmen an a a lys dic is, , in in ysis l dica tors · Feedback, market a na
- 58.
- 59.