Gatorade was created in 1965 at the University of Florida to help hydrate and replenish electrolytes in Gators football players. It was commercially launched in 1967. Gatorade was acquired by Quaker Oats Company in 1983 and then by PepsiCo in 2001. It has been heavily marketed through celebrity endorsements and commercials since the 1990s. Gatorade is considered a pioneer in the sports drink industry and has become a global cultural phenomenon.

1. Молчанов Александра

2. Создано в 1965 для Florida Gators-
University of Florida.
Quaker Oats Company(1983) => Pepsi Co. (2001)

3. • http://www.youtube.com/watch?v=b0AGiq9j_Ak
-1991
• http://www.dailymotion.com/video/x2dy8z_gato
rade-like-mike-1998_ads-1998
• $13 million
• Bayer Bess Vanderwarker
• FIRST IN THIRST: How Gatorade
Turned the Science of Sweat into a
Cultural Phenomenon
by Darren Rovell

4. 1985
New York Giants

6. • Картинки: • Информация:
http://hometeamsonline.com/photos/football/SE http://www.gatorade.com/#/products
ATTLESTALLIONS/Gatorade_front_jpgfad2a0d http://en.wikipedia.org/wiki/Gatorade#Popular_c
2_eed5_4b31_a1b1_b03eec2b10feLarge.jpg ulture
http://sportshits.today.com/files/2008/06/nba_a
p_doc_gatorade_400.jpg
http://tivate.com/wp-
content/uploads/2008/05/quakeroats.png
http://www.internationalschoolofpizza.com/logo
s/PepsiLogo1.jpg
http://www.rubinville.com/dailydave/uploaded_i
mages/gatorade-755235.gif
http://attemptinglife.files.wordpress.com/2008/0
2/gatorade.jpg
http://streetknowledge.files.wordpress.com/200
9/01/gatorade.jpg
http://1.bp.blogspot.com/_9cvLDPPuQJw/R-
Ug2oTLopI/AAAAAAAAAwo/CdvDI51hGGM/s
400/300x250-Tiger-YouTube_v2.jpg
http://theinspirationroom.com/daily/commercial
s/2006/8/gatorade-rain-lime.jpg