This document analyzes the market potential for a mobile wallet app called GasPass that allows users to pay for gas. It finds that the mobile wallet market is growing significantly compared to traditional payment cards. GasPass would be faster, safer, and easier to use than traditional payment methods. The primary target market would be the over 90% of U.S. adults who own smartphones, especially Uber drivers whose numbers are increasing rapidly in major cities. The document outlines marketing strategies like using social media and offering rewards to attract early users and sketches prototypes of what the GasPass app screens could look like.