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sent atio n zen
Pre



      In Sy dney
            Osaka, Japan
  LIVE from
            Garr Reynolds
1
2
H ello!




          3
4
5
6
7
8
9
10
The way (

            11
12
Pre para tion
De sign
Deli very


                13
ara tion zen
Prep




               14
Restraint

 Simplicity

Naturalness
              15
r es tr aint

           16
Yo ku sei
Control




            17
S etsudou
Mod eration




              18
19
Clutter




          20
21
Do not st
         art here




                    22
Alone time




             23
r es tr aint

           24
De sign zen




              25
The Zen aesthetic




                    26
The Zen aesthetic
   • Simplicity
   • Clarity
   • Uncluttered



                    27
28
Restraint

 Simplicity

Naturalness
              29
Sim pl ici ty

            30
F    SEIarity.
 UKIN egul
A symmetry, irr


    umi Eloquent Suggestion.
shib ity.
Articu late brev



                               31
KA NSO                       ess, the o rnate.
            n of fa  ncifuln         — not
E liminatio       mission, exclusion
     tractio n, o            uncomp   licated.
Sub                est, and
d ecorati on. Hon




                                                 32
Simplicity good.
      imple it is not.
But s




                         33
Simplicity is not simple.


Shinpuru ni suru koto wa,
  Shinpuru de wa nai.


                              34
Influences
Learning from the world around us




                                    35
Japan




        36
Modern world graphic design in Japan




                                       37
38
39
Japanese ryokan

                  40
41
eal is like .
 This m erPoint..
goo d Pow




                  42
u’re n uts!
Yo




                 43
k ay, f ine...
O




                  44
FU KIN SEI
           , irregularity.
Asym metry




                             45
Birds eat 50% of their
body weight per day.




                         46
D eliv ery zen




                 47
shizen
   turalness.  Absence
Na
of p retense or
artificial ity, full
creati ve intent
 unforced.



                         48
Restraint

 Simplicity

Naturalness
              49
(Kaizen)


           50
Think:

 Continuous
improvement


              51
universe.
          nt in   the
Make a de
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