1. Project: Catfish and The Bottleman Show Recap
Role: College and Lifestyle Marketing Representative for Universal Music Group
Description: Attended the Catfish and The Bottleman Detroit show and interviewed fans, analyzed fan
reactions throughout the performance and summarized the show for label executives to review.
Venue Description:
Constructed in 1907, St. Andrew’s Hall was the historic meeting site for the St. Andrew’s Scottish Society of
Detroit. Located in the Bricktown district of Detroit, this iconic venue has hosted a multitude of live acts and is
a favorite of Detroiters young and old. The venue holds a maximum of 1,000 people between the standing
room only main floor and the VIP balcony. The balcony is for VIP ticket holders and offers seating, in addition
to standing room. On the main floor, there are two bars, one stretching nearly the entire left side of the
venue, and another in the back corner next to the entrance doors. Fans are able to stand within five feet of
the stage. St. Andrew’s hosts all genres of music as well comedians and themed parties. Recently, Bishop
Briggs, Kaleo, Pennywise, 3 Doors Down and James Bay have played at St. Andrews.
Demographic Description:
The crowd consisted of mostly students in the high school to college age range, with most fans in their mid-
late teens. There were a fair number of older adults in their late 20’s and early 30’s, as well as many parents
accompanying their teens. The parents seemed to genuinely enjoy the music. The crowd was approximately
65% female and 35% male, and predominately white. The show goers came to the performance with groups of
friends and groups of couples. The fans drove from all over the state, most live within an hour and a half of the
venue, although some fans drove up to four hours to see the UK band perform. The show was presented by
89X, a major alternative rock radio station in Detroit.
Performance Description:
The true, diehard fans, began arriving to the venue at 11 am. People in line about 50 fans back from the
front had begun arriving around 5pm. Fans were incredibly excited to see Catfish and The Bottleman and
almost everyone interviewed talked of their eagerness to see the new album performed.
Fans enter into St. Andrews through the main entrance and walk past the Catfish and
The Bottleman merchandise booth on their way through the lobby into the main stage area. The main floor
was general admission and the balcony was VIP seating. Music played in the venue as we waited for the show
to start. The opener, Worn Flint, came on at 8 pm, one hour after doors. They were incredibly entertaining to
watch perform and, when they ended their set at 8:30 pm, they left the crowd riled up and energetic for
Catfish and The Bottleman. Catfish took the stage at 9 pm and opened with “Homesick”, a definite crowd
pleaser. Every song was a crowd favorite and you could hear the crowd singing along to every song. Multiple
times throughout the set Van McCann could have stopped singing, and in some instances did, for almost an
entire verse because the crowd was singing the lyrics so loudly. The absolute favorite songs of the audience
were “Soundcheck”, “Kathleen” and “7”. The crowd was jumping up and down, crowd surfing, and cheering
throughout the entire set.