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Presentation by Steve Alter and Carrie Peters

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'A Walk Through Engagement and Gamification' by Steve Alter, Director of Social Business Strategy, Ant’s Eye View and Carrie Peters, Marketing Vice President, BigDoor

Published in: Business, Technology
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Presentation by Steve Alter and Carrie Peters

  1. 1. +A Walk Through Engagement &Gamification
  2. 2. Who we are• •• • •••
  3. 3. Lots of activity…
  4. 4. …equals lots of value…Product Group QUALITY Ideation 5 Star Reviews Staff Reviews Expertise Early Warning Field IncidentMarketing DEMAND Awareness Message Reach Product Buzz Trusted Expertise Demand LeadsServicesSolutions CREDIBILITY Awareness Message Reach Thought Leadership Blogs Customer Stories CONVERSION Rating & Reviews Sharing Syndication Community Answers Co-Browsing CLOSE RATE Blogs Thought Leadership Customer Stories Co-Browsing Collaboration RESOLUTION Listening Outreach Support Widgets Command Center @DellCares Advocacy REPUTATION Influencers Blogs Rich Media Outreach Thought Leadership Corporate Reputati
  5. 5. …but only if people participate a• •• • Sources: Gartner, Neochange, Forrester and Colloquy Photo: Eurleif
  6. 6. What is “engagement” anyway?
  7. 7. Task completion
  8. 8. Surprise and delight
  9. 9. Social sharing
  10. 10. Enter gamification • • • • • • • •
  11. 11. From push to pull to always on
  12. 12. Gamify for speed, impact and scaleCustomersEmployees
  13. 13. Next generation analytics
  14. 14. Measuring what matters
  15. 15. Tracking behavior, not just activity
  16. 16. Actionable analytics
  17. 17. What it means for you••••• • •
  18. 18. Questions?

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