디지털미디어특강 
“what is the important things 
in gamification?" 101872 
Bae Jung Woo
Content 
1. Dual economy 
2. Onboarding 
3. Engagement loops 
4. Empty bar problem
Dual Economy 
Confusion invest more cash
Onboarding 
“ 1 Min ” 
The order of a user’s first minute 
“ T.M.I ” 
Don’t provide too much information 
“ Win ” 
Make winners 
“ User’s Ex ” 
Guiding player experience
Onboarding 
“ 1 Min ” 
The order of a user’s first minute
Onboarding 
“ T.M.I ” 
Don’t provide too much information
Onboarding 
“ Win ” 
Make winners
Onboarding 
“ User’s Ex ” 
Guiding player experience
Engagement 
loops
Empty bar 
problem
Q & A 
“thank you”
“참고 문헌” 
[ Gamification by Design ] 
- Gabe Zichermann & Christoper Cunningham

Gamification by bae