Game design introduction. Behavioral psychology?

1. Game Design
Behavioral psychology?

2. What is behavioral psychology?
• Behavioural psychology or behaviourism is a systematic approach to
understanding human and animal behaviour.

3. How does behavioural psychology work?
• Behaviours are physical.
• They pertain to people’s observable and measurable actions, rather
than their thoughts or cognitions.
• Behavioural psychology assumes that all behaviours are either innate
reflexes or learned.
• That is why it focuses on voluntary and involuntary behaviours or
reactions to different stimuli.

4. Example
• When presented to a stimulus in the
environment, you may respond with an
automatic reflex.

5. Example
• In other situations, your reactions or
behaviors are consequence of your
history, motivational state, and how
you learned to behave as a result of
reinforcements and punishments.

6. Example
• Although behaviorist accept that heredity
plays a role in determining behavior, they
primarily focus on environmental factors.