The document outlines an analytics hierarchy with data collection at the bottom level, followed by player metrics and dashboard metrics to track game performance. The next levels are player segmentation to group players, monitoring behaviors to understand retention and monetization, and sending personalized messages at the top level.

1. Analytics Hierarchy
Personalised Messages
Retention and Monetization
Behaviours
Player Segmentation
Player Metrics
Dashboard Metrics for
Game Performance
Data Collection