SlideShare a Scribd company logo
Department of Business Administration               Strategic Management of Technological Innovation
              College of Management                                         Melissa A. Schilling, New York University




                                                      Chapter 3

                                                             創新的類型與模式

                                                                                    Presented by Group 2
                                                                                      B97701234 劉冠言
                                                                                      B97701237 王宥人
                                                                                      B97701238 施函汝
                                                                                      B97701241 曾琬婷

 Course Lecturer: Prof. J. T. Chiang
 Teaching Assistant: Hsuan-Yi Wu (Jen)

2011/11/2                                Fall 2011 BAA Management of Technology                                   1
Department of Business Administration   Strategic Management of Technological Innovation
  College of Management                             Melissa A. Schilling, New York University




 創新的類型一:產品 vs. 流程
• 產品創新:具體表現在組織的產出中-產品或
  服務;如:本田汽車開發新油電混合車。
• 流程創新:組織執行業務方式的創新,如生產
  或行銷產品與服務的技術;經常以降低不良率
  或提升單位時間生產量來改善生產效率與效能。
• 新流程可能促使新產品的產生,新產品也能促
  成新流程的發展。
Department of Business Administration   Strategic Management of Technological Innovation
  College of Management                             Melissa A. Schilling, New York University




創新的類型二:激進式 vs. 漸進式
• 激進式創新:非常新穎且不同於先前解決
  方案的創新,通常是新知識的體現,有時
  以「風險」來定義;如:3G手機的發展。
• 漸進式創新:針對既有工作進行相對較小
  的改變或調整;如:手機的外露式鍵盤變
  成加蓋式鍵盤。
• 創新的激進性是相對的;如:蒸氣機的發
  明。
Department of Business Administration   Strategic Management of Technological Innovation
  College of Management                             Melissa A. Schilling, New York University



創新的類型三:能力強化 vs. 能力摧毀

• 能力強化創新:建立在既有知識與技巧上
  的創新;如:每一代的Intel微處理器。
• 能力摧毀創新:使既有知識與技巧成為過
  時的創新;如:手持計算機摧毀計算尺規。
• 一個創新可以同時是一家公司的能力強化,
  也可以是另一家公司的能力摧毀。
Department of Business Administration   Strategic Management of Technological Innovation
  College of Management                             Melissa A. Schilling, New York University



創新的類型四:結構性 vs. 元件
• 結構式創新:改變整個系統設計或元件
  彼此互動方式的創新;如:高輪腳踏車
  轉變到安全性較高腳踏車。
• 元件創新:一個或多個元件的改變不會嚴
  重影響整個系統架構的創新;如:腳踏車
  椅墊技術的創新。
• 公司必須了解零件的連結與整合方式,以
  形成整個系統的結構性知識。
Department of Business Administration   Strategic Management of Technological Innovation
  College of Management                             Melissa A. Schilling, New York University




  科技S型曲線:科技改善
• 初期緩慢:對科技本質
  了解較少,投入大量心
  力和花費。
• 中期上升:對科技有較
  深入了解,開始加速改
  善。
• 後期趨緩:科技開始到達極限時,每單位的邊際
  改善成本增加。
Department of Business Administration   Strategic Management of Technological Innovation
College of Management                             Melissa A. Schilling, New York University



科技S型曲線:科技擴散
Department of Business Administration   Strategic Management of Technological Innovation
College of Management                             Melissa A. Schilling, New York University




             市佔率的常態曲線
Department of Business Administration    Strategic Management of Technological Innovation
   College of Management                              Melissa A. Schilling, New York University




                                           問題
1. 什麼原因造成公司可能抗拒採用新的科技?

2. 產業之變遷與其技術生命週期
   (technology life cycle)有關。請問影響技
   術生命週期長短的主要因素為何?

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Management of Technological Innovation 3rd Edition Ch3 創新的類型與模式

  • 1. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University Chapter 3 創新的類型與模式 Presented by Group 2 B97701234 劉冠言 B97701237 王宥人 B97701238 施函汝 B97701241 曾琬婷 Course Lecturer: Prof. J. T. Chiang Teaching Assistant: Hsuan-Yi Wu (Jen) 2011/11/2 Fall 2011 BAA Management of Technology 1
  • 2. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 創新的類型一:產品 vs. 流程 • 產品創新:具體表現在組織的產出中-產品或 服務;如:本田汽車開發新油電混合車。 • 流程創新:組織執行業務方式的創新,如生產 或行銷產品與服務的技術;經常以降低不良率 或提升單位時間生產量來改善生產效率與效能。 • 新流程可能促使新產品的產生,新產品也能促 成新流程的發展。
  • 3. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 創新的類型二:激進式 vs. 漸進式 • 激進式創新:非常新穎且不同於先前解決 方案的創新,通常是新知識的體現,有時 以「風險」來定義;如:3G手機的發展。 • 漸進式創新:針對既有工作進行相對較小 的改變或調整;如:手機的外露式鍵盤變 成加蓋式鍵盤。 • 創新的激進性是相對的;如:蒸氣機的發 明。
  • 4. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 創新的類型三:能力強化 vs. 能力摧毀 • 能力強化創新:建立在既有知識與技巧上 的創新;如:每一代的Intel微處理器。 • 能力摧毀創新:使既有知識與技巧成為過 時的創新;如:手持計算機摧毀計算尺規。 • 一個創新可以同時是一家公司的能力強化, 也可以是另一家公司的能力摧毀。
  • 5. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 創新的類型四:結構性 vs. 元件 • 結構式創新:改變整個系統設計或元件 彼此互動方式的創新;如:高輪腳踏車 轉變到安全性較高腳踏車。 • 元件創新:一個或多個元件的改變不會嚴 重影響整個系統架構的創新;如:腳踏車 椅墊技術的創新。 • 公司必須了解零件的連結與整合方式,以 形成整個系統的結構性知識。
  • 6. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 科技S型曲線:科技改善 • 初期緩慢:對科技本質 了解較少,投入大量心 力和花費。 • 中期上升:對科技有較 深入了解,開始加速改 善。 • 後期趨緩:科技開始到達極限時,每單位的邊際 改善成本增加。
  • 7. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 科技S型曲線:科技擴散
  • 8. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 市佔率的常態曲線
  • 9. Department of Business Administration Strategic Management of Technological Innovation College of Management Melissa A. Schilling, New York University 問題 1. 什麼原因造成公司可能抗拒採用新的科技? 2. 產業之變遷與其技術生命週期 (technology life cycle)有關。請問影響技 術生命週期長短的主要因素為何?