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Regional Indian Cinema
Jagadeesh Yaramada
Introduction
• Indian film industry is the largest in the world in terms of
  number of films made every year
• Films are produced in about 24 languages
• In 2009, the size of the Indian films industry was
  estimated to be around Rs 116 billion
• There are three main players in the film industry value
  chain – the producer, distributor, and exhibitor.
Overview

                      Hindi

          Marathi               Telugu




    Bhojpuri
                    Indian               Tamil

                    Cinema
          Bengali              Malayalam

                     Kannada
Some popular names
 Hindi Film Industry    Bollywood

 Telugu Film Industry   Tollywood

 Tamil Film Industry    Kollywood

Kannada Film Industry   Sandalwood
Number of films censored (2010)

                Others 172                    Hindi 215

     Bhojpuri 64

   Bengali 84
                                                          Tamil 202
  Malayalam
     94


      Marathi 99
                                                Telugu 181
                       Kannada
                         177                    Total films: 1288
Source: Central board of film certification
Share of screens

                                      Andhra
                                   Pradesh 23%

  Others 34%




                                         Tamilnadu
                                           12%



     Maharashtra
        9%                       Kerala 12%
                     Karnataka
                       10%
Source: CRISIL Research
Prominence of Regional Cinema

• Due to cultural differences and language barriers, Hindi
  cinema was not able to reach all parts of India
• Regional cinema was able to bridge this gap by providing
  cinemas in local languages, especially in South India
• Noticing the tastes of local population other states have also
  started making movies to cater to the local population
• Regional cinema has produced prominent artists and
  technicians like A.R. Rahman, Mani Ratnam, S.P.
  Balasubramaniam, Kamal Hasan etc.,
• Numerous regional films, artists and technicians have won
  awards at nation level
Recent Trends

• Multiplex cinemas are fast changing the way movies are
  viewed, particularly in big cities.
• Corporate houses have started entering movie production
• Sources of revenue have increased
   – Digital Rights (Internet rights, ring tone downloads)
   – Satellite rights (Has increased significantly)
   – Music rights
   – Overseas rights
Challenges

• It is estimated that 15-20 per cent of the annual revenues
  earned is pocketed by pirates.

• Availability of theaters to small movies during a big hero
  movie release

• Delay in production and big hero’s taking 2-3 years between
  each movie release is impacting the lives of production buys
  who depend on the daily wages
G11022 jagadeesh regional_indiancinema

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G11022 jagadeesh regional_indiancinema

  • 2. Introduction • Indian film industry is the largest in the world in terms of number of films made every year • Films are produced in about 24 languages • In 2009, the size of the Indian films industry was estimated to be around Rs 116 billion • There are three main players in the film industry value chain – the producer, distributor, and exhibitor.
  • 3. Overview Hindi Marathi Telugu Bhojpuri Indian Tamil Cinema Bengali Malayalam Kannada
  • 4. Some popular names Hindi Film Industry Bollywood Telugu Film Industry Tollywood Tamil Film Industry Kollywood Kannada Film Industry Sandalwood
  • 5. Number of films censored (2010) Others 172 Hindi 215 Bhojpuri 64 Bengali 84 Tamil 202 Malayalam 94 Marathi 99 Telugu 181 Kannada 177 Total films: 1288 Source: Central board of film certification
  • 6. Share of screens Andhra Pradesh 23% Others 34% Tamilnadu 12% Maharashtra 9% Kerala 12% Karnataka 10% Source: CRISIL Research
  • 7. Prominence of Regional Cinema • Due to cultural differences and language barriers, Hindi cinema was not able to reach all parts of India • Regional cinema was able to bridge this gap by providing cinemas in local languages, especially in South India • Noticing the tastes of local population other states have also started making movies to cater to the local population • Regional cinema has produced prominent artists and technicians like A.R. Rahman, Mani Ratnam, S.P. Balasubramaniam, Kamal Hasan etc., • Numerous regional films, artists and technicians have won awards at nation level
  • 8. Recent Trends • Multiplex cinemas are fast changing the way movies are viewed, particularly in big cities. • Corporate houses have started entering movie production • Sources of revenue have increased – Digital Rights (Internet rights, ring tone downloads) – Satellite rights (Has increased significantly) – Music rights – Overseas rights
  • 9. Challenges • It is estimated that 15-20 per cent of the annual revenues earned is pocketed by pirates. • Availability of theaters to small movies during a big hero movie release • Delay in production and big hero’s taking 2-3 years between each movie release is impacting the lives of production buys who depend on the daily wages