The document discusses research into how people's clothing choices convey impressions and self-perceptions. Interviews were conducted and tools created to analyze how individuals see themselves versus how outsiders interpret them based on their clothing. Two models are presented mapping how clothing styles correlate with personality traits like introversion, risk-taking, and judgmentalness in people's self-views compared to outsider perceptions.

1. WHAT DO YOUR CLOTHES
SAY ABOUT YOU?
Alexis | Eric | Lauren | Regina
Saturday, March 10, 2012

2. Brainstorming
Saturday, March 10, 2012

3. Research Methods
Interviews
Documentation
Make Tool
Saturday, March 10, 2012

4. Interviews & Documentation
“If I’m going to spend money, it’s
going to be on something that no
one else has.”
“When I get dressed in the morning I think about
the scenarios that I’ll be in, who is going to be
seeing me, [and] what I’m planning to do.”
Saturday, March 10, 2012

5. Make Tool
Saturday, March 10, 2012

6. Refining
Saturday, March 10, 2012

7. Model 1
Saturday, March 10, 2012

8. Self Perception VS. Outsider Interpretations
INTROVERTED
CONSERVATIVE EXTROVERTED
INTROVERTED
RISK-SEEKING RATIONAL
CONSERVATIVE EXTROVERTED
1
RISK-SEEKING RATIONAL
APPROACHABLE IRRATIONAL
1
INTIMIDATING JUDGMENTAL
APPROACHABLE IRRATIONAL
OPEN-MINDED
INTIMIDATING JUDGMENTAL
OPEN-MINDED
Saturday, March 10, 2012

9. Model 2
Saturday, March 10, 2012

10. Self-perceptions vs. Outside Interpretations
INTROVERTED INTROVERTED INTROVERTED INTROVERTED INTROVERTED
JUDGMENTAL JUDGMENTAL JUDGMENTAL JUDGMENTAL JUDGMENTAL
CONSERVATIVE CONSERVATIVE CONSERVATIVE CONSERVATIVE CONSERVATIVE
RATIONAL INTIMIDATING INTIMIDATING INTIMIDATING RATIONAL INTIMIDATING INTIMIDATING
RATIONAL RATIONAL RATIONAL
1. 2. 3. 4. 5.
APPROACHABLE APPROACHABLE APPROACHABLE APPROACHABLE IRRATIONAL APPROACHABLE
IRRATIONAL IRRATIONAL IRRATIONAL IRRATIONAL
RISK-SEEKING RISK-SEEKING RISK-SEEKING RISK-SEEKING RISK-SEEKING
OPEN-MINDED OPEN-MINDED OPEN-MINDED OPEN-MINDED OPEN-MINDED
EXTROVERTED EXTROVERTED EXTROVERTED EXTROVERTED EXTROVERTED
Saturday, March 10, 2012

11. Self-perceptions vs. Outside Interpretations
INTROVERTED INTROVERTED INTROVERTED
JUDGMENTAL JUDGMENTAL
CONSERVATIVE CONSERVATIVE CONSERVATIVE
RATIONAL INTIMIDATING RATIONAL INTIMIDATING RATIONAL
1. 2. 3.
APPROACHABLE IRRATIONAL APPROACHABLE IRRATIONAL APPROACHABLE
RISK-SEEKING RISK-SEEKING
OPEN-MINDED OPEN-MINDED OPEN-MINDED
EXTROVERTED EXTROVERTED EXTROVERTED
Saturday, March 10, 2012

12. INTROVERTED INTROVERTED INTROVERTED
JUDGMENTAL JUDGMENTAL JUDGMENTAL
CONSERVATIVE CONSERVATIVE
INTIMIDATING RATIONAL INTIMIDATING INTIMIDATING
RATIONAL
3. 4. 5.
APPROACHABLE IRRATIONAL APPROACHABLE
IRRATIONAL IRRATIONAL
RISK-SEEKING RISK-SEEKING RISK-SEEKING
OPEN-MINDED OPEN-MINDED
EXTROVERTED EXTROVERTED EXTROVERTED
Saturday, March 10, 2012