This document outlines an agenda for an event discussing whether bricks and mortar retailers can compete with e-commerce. The agenda includes introductions, three speaker presentations from 4:30-5:45pm on the topic, a summary, and networking from 6:00-6:30pm. The event aims to explore how physical retailers can use technologies like beacons, augmented reality, and dynamic marketing to enhance their offerings and remain competitive against online retailers.
This document provides contact information for Dave Young, the public relations director of District 30-M, regarding questions about an upcoming event. It announces a Lions Club Night on March 28th where up to $10 from each ticket sold will benefit the Lions Clubs of Mississippi White Cane Foundation. Gold level tickets for the event are $16.
The document discusses how countless experiences with natural phenomena like clouds, oceans, roses, etc. have no impact on their inherent, perpetual qualities. Each line gives an example of something experienced repeatedly, followed by how it has no impact on described aspects of that thing, such as a cloud's "sensuously untainted and perennially enchanting swirl". Overall it stresses the timeless, immutable nature of the world despite constant human interaction.
The document discusses new media applications for tourism promotion in Amarillo, Texas. It outlines the Chamber of Commerce's committees focused on communications, conventions/tourism, and arts. It then summarizes Amarillo's presence on various social media platforms like Facebook, Twitter, Pinterest, Instagram, YouTube and others to promote local attractions, cuisine, shops and events to visitors online and drive traffic to their website. Metrics on Facebook fans, website clicks, and other engagement are also mentioned.
The document discusses the Old Town Commercial Association and its efforts to promote local businesses and events in Old Town through programs focused on promotions, design, organization, and economic restructuring. Some of the major events organized by the Association include Taste & Tour of Old Town, Chalk of the Town, Festival of the Moon & Sun, Turner Street Outdoor Theater, Oktoberfest, and Dickens Village. The Association also coordinates beautification projects, business assistance initiatives, and a farmers market. Planning the annual Festival of the Moon & Sun requires months of work from a dedicated committee and volunteers. The internship program offers opportunities in event planning, communications, social media, and design to help Old Town thrive as a community.
Digital Drift: Keeping Ahead of the Curve TogetherChris Heydt
This document discusses several topics related to digital marketing and staying ahead of trends. It addresses evolving metrics of success including decreasing organic reach on Facebook. It also discusses chasing divine discontent to avoid complacency and the need for constant innovation and adaptation to changing technologies and consumer behaviors to avoid stagnation. Examples are provided on failing fast and iterating often to test new ideas. The conclusion emphasizes having humility and learning every day to keep up with the complex and unpredictable digital future.
The document provides an analyst briefing on the financial results of a bank for fiscal year 2015. Some key points:
- The bank reported a 2.1% increase in pre-provision operating profit despite a challenging market environment. Net interest income grew 5.4% and non-interest income from clients grew 12.4%, offsetting declines elsewhere.
- Loan growth was strong at 14.9% driven by consumer and SME segments, while deposit growth was also high at 13.7%. However, net interest margin compressed by 8 basis points.
- Non-interest income was impacted by lower treasury income, though trade/FX revenues grew 24.1% on business banking expansion. Wealth management fees were
Running a retail store isn't just about standing behind the counter and ringing up customers.
You also have to get out there, see what's happening in the retail industry, make friends with your peers, and shop around for cool products or solutions that can make your store more awesome.
Here you'll find retail conferences and expos from all parts of the world covering an array of topics including retail technology, design, marketing, and more.
Whether you're looking to improve the look of your store, beef up your digital strategy, or are simply shopping around for new tools, this list has something for you.
This document provides contact information for Dave Young, the public relations director of District 30-M, regarding questions about an upcoming event. It announces a Lions Club Night on March 28th where up to $10 from each ticket sold will benefit the Lions Clubs of Mississippi White Cane Foundation. Gold level tickets for the event are $16.
The document discusses how countless experiences with natural phenomena like clouds, oceans, roses, etc. have no impact on their inherent, perpetual qualities. Each line gives an example of something experienced repeatedly, followed by how it has no impact on described aspects of that thing, such as a cloud's "sensuously untainted and perennially enchanting swirl". Overall it stresses the timeless, immutable nature of the world despite constant human interaction.
The document discusses new media applications for tourism promotion in Amarillo, Texas. It outlines the Chamber of Commerce's committees focused on communications, conventions/tourism, and arts. It then summarizes Amarillo's presence on various social media platforms like Facebook, Twitter, Pinterest, Instagram, YouTube and others to promote local attractions, cuisine, shops and events to visitors online and drive traffic to their website. Metrics on Facebook fans, website clicks, and other engagement are also mentioned.
The document discusses the Old Town Commercial Association and its efforts to promote local businesses and events in Old Town through programs focused on promotions, design, organization, and economic restructuring. Some of the major events organized by the Association include Taste & Tour of Old Town, Chalk of the Town, Festival of the Moon & Sun, Turner Street Outdoor Theater, Oktoberfest, and Dickens Village. The Association also coordinates beautification projects, business assistance initiatives, and a farmers market. Planning the annual Festival of the Moon & Sun requires months of work from a dedicated committee and volunteers. The internship program offers opportunities in event planning, communications, social media, and design to help Old Town thrive as a community.
Digital Drift: Keeping Ahead of the Curve TogetherChris Heydt
This document discusses several topics related to digital marketing and staying ahead of trends. It addresses evolving metrics of success including decreasing organic reach on Facebook. It also discusses chasing divine discontent to avoid complacency and the need for constant innovation and adaptation to changing technologies and consumer behaviors to avoid stagnation. Examples are provided on failing fast and iterating often to test new ideas. The conclusion emphasizes having humility and learning every day to keep up with the complex and unpredictable digital future.
The document provides an analyst briefing on the financial results of a bank for fiscal year 2015. Some key points:
- The bank reported a 2.1% increase in pre-provision operating profit despite a challenging market environment. Net interest income grew 5.4% and non-interest income from clients grew 12.4%, offsetting declines elsewhere.
- Loan growth was strong at 14.9% driven by consumer and SME segments, while deposit growth was also high at 13.7%. However, net interest margin compressed by 8 basis points.
- Non-interest income was impacted by lower treasury income, though trade/FX revenues grew 24.1% on business banking expansion. Wealth management fees were
Running a retail store isn't just about standing behind the counter and ringing up customers.
You also have to get out there, see what's happening in the retail industry, make friends with your peers, and shop around for cool products or solutions that can make your store more awesome.
Here you'll find retail conferences and expos from all parts of the world covering an array of topics including retail technology, design, marketing, and more.
Whether you're looking to improve the look of your store, beef up your digital strategy, or are simply shopping around for new tools, this list has something for you.
The document discusses ten emerging technologies in 2005 that auto marketers could use to connect with customers, such as social media platforms that were just beginning to gain popularity like blogs, forums, and podcasts. It encourages auto companies to experiment with these new online tools to learn more about customers and promote their brand in innovative ways. Legal disclaimers are included noting that the content is copyrighted and cannot be reproduced without permission.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses ten emerging technologies in 2005 that auto marketers could use to connect with customers, such as social media platforms that were just beginning to gain popularity like blogs, forums, and podcasts. It encourages auto companies to experiment with these new online tools to learn more about customers and promote their brand in innovative ways. Legal disclaimers are included noting that the content is copyrighted and cannot be reproduced without permission.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Welcome to the first of this year’s Ramsys Future Retail seminars.
Today’s theme is that question right there – can bricks and mortar defeat e-commerce?
Firstly, I’d like to give a warm thanks to our key event sponsors tonight. You’ll get a chance to hear from some of them as presenters tonight and you’ll also see them and some technology exhibitor’s in the bar area after our presentations.
Our first sponsor is the Web Company.
ASB are our wonderful venue host and I’ll talk about them more on the next slide.
Sherpa Systems are a retail employee engagement company who’s innovative product could change the way that retailers manage their workforce and even deploy campaigns
EDIStech are a kiwi firm who are connecting and automating the supply chain for Kiwi retailers
Luminary are an experiential marketing business who specialise in bringing the digital world of advertising into a format that customers can engage with in the real world.
I’m from Ramsys Retail. Our software helps retailer’s engage with their customers from the POS, all the way through to eCommerce.
Each of our sponsors will be present afterwards to talk to
and we’ve got a number of technology exhibitors for you to see some of this stuff in action.
<CLICK>
OK so before we get going in earnest, I’ll cover over a couple of points;
Bathrooms are next to the XXX
Fire exits are XXX
And please, can you all take a second now to ensure that your phones are set to silent.
I’d also like to extend a special thanks to ASB for hosting this event. When we decided to run an event on retail innovation, we sought out innovative partners and sponsors and ASB was a natural fit.
I once worked in a Bank in 1993 and we were about to launch online banking. Even back then, ASB had already beaten us to market with other channels such as eftpos, ATM’s and we were in awe of them. 22 years later, they’ve continued to embrace technology.
This building is the cherry on top of a long, long history of innovation and technology use in an industry where taking risks Banker’s are not renowned for.
I’d strongly recommend, that you grab a business card from someone at ASB tonight and come back and get a proper tour, this building is nothing less than awe inspiring.
So the agenda tonight is as follows;
We’ve got 3 speakers plus me summarising things at the end. Presentations should wrap up before 5:45
And then you’re welcome to stay after the presentations for a drink and to view some of the technologies afterwards in the Cube Bar
We’re looking at closing around about 6.30pm
OK
So, the question that we’re here to talk about is “Can bricks and mortar defeat e-commerce.”
and I’d like to go back a step and talk about why this question?
<Click>
Retail in Crisis
Death of Bricks and mortar
How can bricks and mortar survive?
Thank goodness for the Auckland property market. I say this because at least it gives the press something to talk about other than the death of retail and how eCommerce is killing bricks and mortar.
And really, if it is a war, then Who is winning and how is that measured?
<NEXT>
So the first thing to address is the data.
These figures are from BNZ’s January 2015 Onlines Sales Index.
It’s important to know that a lot of the statistics that are used are relative growth of online vs growth of traditional.
And given that traditional stores are all now looking at online stores, isn’t it expected that online growth would be stronger?
I think, that the most important figure to look at is that according to this data only 6.3% of all retail sales are online.
Lets talk about international vs. local.
Again, thank you BNZ for the data – ASB, pick up your game!
SO international sales growth compared with a year ago is 14.5% for overseas and 3.7 for domestic. Whilst domestic still holds a slight advantage of the overall market.
What this tells us is that our kiwi retailers face their biggest online threat from offshore and that our biggest area of growth opportunity is in domestic online sales.
So, to win the war – we need to define the fronts on which to battle on and then search for an advantage.
That brings me to our first speaker <CLICK>
Ben Thomsen
Marketing Manager | Business Marketing
Now before I start does anyone who’s not from ASB remember this character? <PRIZE>
Ben’s had a career in banking across various roles and different banks.
Starting his career in a Regulatory and Compliance role, Ben quickly realised this wasn’t for him.
A stint as a “real” banker showed a passion for customer experience and desire to influence how that came about.
Ben has built and implemented multi-channel strategies across email, social media and online, worked in Contact Centres, Group Strategy and Brand Experience roles.
He’s now taking that knowledge to help build great experiences for ASB business customers, from SME’s through to Corporates.
Ashley Hudson
Senior Account Executive
Sherpa Systems
Ash has flown over to present today from the country that holds the number two ranking for Rugby League
the number 6 ranking for Rugby Union
but still the best cricketing nation in the world.
Past 15 years worked with technology and marketing services vendors to the retail industry
Projects included customer segmentation and analytics right through to full scale CRM deployments
More recently worked at LinkedIn
At Sherpa – in assisting Retailers optimise the best talent across their organisations and deliver high performance teams
Ray Edward-Paul
General Manager
Worked in the retail sector for more than 25 years both in Australia and NZ . (Myer Stores, Thorn EMI, KBB Music)
Roles held within the retail sector have been;
Auditor, Financial Controller, Regional Sales and Operations Manager and General Manager.
Currently GM of EDIS Tech (1 month)
So the questions stands – can we win the battle?
Well, we’ve heard about bringing the customer to the centre of the world no matter what channel that customer wants to use
We’ve heard about engaging with your workforce and giving them information, data and support so that they can sell more and
We’ve heard about tapping into a collective digital supply-chain
Lets talk now talk about the store of the future. I want to go over some technology that retailers can use now to change the dynamic of in-store experience.
Summary
So what have we talked about?
Data and what to focus on.
We’ve talked about
Staff engagement is a vital weapon against pure play, overseas retailers.
Being smart about how you select, source, purchase and move products is essential in harnessing Gross profit
And finally that there are technologies around that can vastly enhance the personal experience that you can give your customers throughout their journey with your company.
So in summary – rather than trying to defeat e-Commerce, I think that our focus as businesses in the retail sector should be to get much, much closer to our customers and give them a relationship and a real world experience that they can’t get anywhere else.