M-commerce involves using mobile devices to transact, communicate, and entertain through wireless networks. It combines e-commerce and wireless web capabilities. Key features of m-commerce include cash deposits/withdrawals, third party deposits, retail purchases, prepaid top-ups, cash transfers, and bill payments. Mobile devices used for m-commerce need to support barcode scanning, display, and data transmission. Common protocols are GSM, 3G, EDGE, UMTS, and HSPA. Technologies include wireless networks and SMS/MMS. Information is provided by groups like GEPIR and GDSN. Transactions are conducted in two parts using an infrastructure involving multiple steps. Applications include advertising, in-store navigation

1. Guided by: Anand
S.Dhakade
M_COMMERCE
Presented By: Tapesh v. chalisgaonkar

2. What is M_Commerce?
Use of mobile devices to
Transact
Communicate
Entertain
In simple terms,
M_commerce = E_commerce + Wireless Web

3. Features of m-Commerce
Provision for cash deposits and withdrawals.
Ability for third parties to make deposits into a user account.
Ability to make retail purchase.
Over-the-air prepaid top-ups using the cash already in the
account.
The ability to transfer cash between users account.
Provision for bill payments.

4. Mobile Devices
Should be capable of
 Bar code Scanning
 Bar code Display
 to connect to a data
communication network to
transmit the necessary
information at the POS .
 The device must use an
identification method to
uniquely and correctly
identify the buyer and the
information sent by the
buyer.

5. Protocols Used
GSM
3G
 Enhanced Data Rate For GSM Evolution (EDGE)
 Universal Mobile Telecommunications System (UMTS)
 High-Speed Packet Access (HSPA)

6. Technologies
Wireless Networks (Bluetooth / Wi-Fi)
SMS
MMS

7. Information Providers
Global Electronic Party
Information Register
Global Data Synchronisation
Network

8. TRANSACTION OVERVIEW

9. Infrastructure and steps in the process
Transaction part I

10. Transaction part II

11. Applications
Advertising & Promotion
In-store navigation
Comparison Shopping
Information & Extended
Packaging
Store Location
Authentication

12. Applications
Payment
Interactive Publications
Ticketing
Cataloge shopping

13. Advantages
.
 More Convenience: the small size and ease of use of mobile receivers
,coupled with freedom from problems caused by infrastructure, makes
for a higher degree of user convenience.
 Expanded Reach: the presences of wireless link between the customer
and the service provider eliminates the need for a fixed interface such
as a computer for communication.
 Quick access: connecting through a mobile is faster than dial-up
connections using wire line modems.
 Instant Connectivity(2.5G): Instant connectivity or “always on” is
becoming more prevalent .

14. Limitations
Lack of Standards
Device Constraints
Weak processors
Limited memory
Tiny screens, poor resolutions