Funds transfer pricing (FTP) is a process that can help banks better manage liquidity risk and improve balance sheet management under Basel III regulations. An FTP process prices deposits and matches them with future asset demands to maintain a liquid asset buffer. It also aims to enhance revenue, keep costs low, and improve net interest income. Having a strong FTP process is important for liquidity management because without it, liquidity risk increases and products may become illiquid, as was the case for UBS bank during the financial crisis.