This is a talk on how Twitter fits into Concern Worlwide's Digital Strategy.

1. 4/12/14 – Fundraising on
Social Media

2. Once a apon a time....
And everybody was happy.

8. Focus your efforts.

12. We created a “daily diet”
• Reply, reply, reply
(five times a day)
- Be the drunk at the party
• Retweet (fives times a day)
• Tweet (twice a day)

14. - Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
- Email
Digital Marketing Funnel

15. People are already aware /considering

16. This might work…

17. - Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
- Email

18. Tested Multiple Variations

19. We found something that worked

21. The donations are close to break-even.

22. - Social Media
- SEM & Display Non-brand
- Google Grant SEM
- SEO
- SEM & Display - Brand
- Web Conversion
- Remarketing
- Email

23. We developed a hunger journey.

24. Thank You